Essay Cash Crop: The Silent Killer

They both Research the facts of tobacco and give statistics in their advertisements. However this doesn’t always work so they research who their audience is and use an effective method to make them stop smoking. Then they took Action, whether it be scaring them, making them feel guilty, or making them feel like they were targeted. They Communicated through television commercials, social media, and by word of mouth. They have both Evaluated the effects of their campaigns and have enjoyed the results. 23 percent of teens smoked cigarettes in the year 2000, now in the year 2017 only 6 percent of teens smoke. The company that lost value in this case was the Big tobacco companies. They have taken a hit with this new generation of potential tobacco users not using. The media has shown that these anti-tobacco campaigns have affected Big tobacco’s stocks bringing them down from 7-10

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

They do this by using strong imaging and exaggerations to showcase how harmful tobacco is. In this commercial the teacher is dissecting a creature that is suppose to represent a pack of cigarettes. He is listing off several chemicals and says, ”this actually has over 7,000 chemicals and don’t get me started on what they do to you.” This quote is a good example of their supporting evidence. It helps them get the point across and supports what they are saying. The reason for the creation of this commercial is obvious, they want to bring awareness to young adults about “The Real Cost” of

The tobacco industry has one of the most unethical approaches when it comes to marketing and social responsibility in business. Tobacco has been around for many years and despite its dangerous effects on consumers their marketing approach and unethical behavior does not seem to be changing. Tobacco companies have also failed to live up to social responsibilities in the communities regardless of its capital gains and profit.

Alcohol and tobacco advertising is not a new concept to this world. Alcohol and tobacco advertising has been going on since the mid 1900’s. During this time, alcohol and tobacco ads were on the TV almost as much as regular programs (Danna). This source is credible because the author has written many articles for the Chicago Tribune before. When alcohol and tobacco advertising first started they actually argued that smoking and drinking was beneficial for the human body. Since then, the Alcohol and Tobacco Tax and Trade Bureau and many other departments have tried to put in laws and acts to help regulate the advertisement of alcohol and tobacco. For example, laws such as the "Federal Cigarette Labeling and Advertising Act of 1965”, and the

Anti-tobacco campaigns have utilized public service announcements to campaign the detrimental effects of tobacco consumption as well as raise awareness regarding cessation resources. In 2000, California held a media campaign that accounted for a 2-3% reduction in the sales of cigarette packs. Despite the seemingly low effect of media campaigning, it has been proven that each dollar invested in the anti-tobacco advertising results into a per capita decrease of 7.7 packs of cigarettes (Atkin,

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

Surprised, criminalized and taxed into submission. Tobacco was once the cash crop of our great nation, upon which are original founders made their mark on history. Yet since the upper-middle class set their sights to smoking in the 1970’s, it has become demonized and socially unacceptable. Furthermore, with the increase of “sin taxes”, tobacco is one of the highest taxed commodities in the United States. The overarching question is, should the government be so heavily involved in the private affairs of responsible adults? No, they should not.

Tobacco product companies have made sure to market their products to keep all genders and ages interested

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising.

According to the World Health Organization, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people living in low- and middle-income countries.” Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco related illnesses, and limit the access of tobacco to children.

It is hard to balance the amount of policies that should be put into play in order to lessen the amount of tobacco usage without overstepping on a personal choice. For example, there are laws prohibiting anyone under the age of eighteen to purchase tobacco products, but once you turn eighteen you are allowed to purchase however much tobacco products you wish. There are many people who fully support the government passing policies in order to regulate tobacco. However, other people disagree that the government should not get involved. Although some say the government should just ban smoking, cigarettes bring in significant amounts of revenue for not only the state but for the federal government as well. However, statistically most people who smoke actually live below the poverty line (CDC). So if we continue to allow tobacco usage people may use Medicare more often for the ailments they get from smoking cigarettes.