Caso Globalización de Cemex

Un concepto importante que nos ayudaría a tomar una decisión, es el “EMBI”, que en términos generales, nos indica la percepción de riesgo que tiene el mercado con respecto a ese país. En este sentido, se debe tener la certeza de contar con un premio de mercado por el riesgo que implica invertir en el país donde se encuentra la empresa.

"In 1994, both countries [Mexico and the United States] signed the North American Free Trade Agreement (NAFTA) which has increased their mutual trade and foreign direct investment. Between 1994 And 2005, the US-Mexico foreign direct investment flows increased substantially from 16,968 billion to $71,423 billion. By 2007, the Mexican commercial relationship with the U.S. almost tripled from $297 billion to $930 billion." [2] This mutual increase in business inherently has had an attendant growth in "the number of foreign enterprises who have situated in each country." [2] With this increase in international business and trade comes cultural shifts and increased globalization and differences in managerial functions.

PlagiarizeIn the last several decades, Latin American countries have experienced the long journey of economy growth, social conflicts, splits between the rich and poor and political upheaval. Nowadays, Latin America is becoming a rapidly growing market, a number of regional trade agreements allow companies to avoid tariffs such as NAFTA, CAFTA-DR and Mercosur. Due to the poor growth record of the developed world, more and more Western companies have recognized opportunities of Latin America market and a number of consumer goods companies have been investing in Latin America. And foreign investors are attracted to the growth potential that is largely driven by the emerging middles classes, who are becoming major personal care goods and electronics.

The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the company's remarkable performance. The Coca Cola Company is an American multinational corporation and manufacturer, retailer and marketer of the nonalcoholic beverage concentrates and syrups (Wright, 1999). It came into existence in 1886 and was invented in Columbus, Georgia by John Stith Pemberton. The current statistics of the company shows that it is currently operating in over 200 countries offering its customers over 500 brands with each day serving of more then 1.7 billion (Charles W. L. Hill, Essentials of Strategic Management, 2012). .Further more the Coca Cola Company is alone responsible for the 78% of the total gallon sales of all the beverages sold worldwide. The company is listed in New York Sock Exchange and is very popular in most of the countries especially United States of America, which alone consumes 47% of the total gallons, sold worldwide (Zurkuhlen & Meeker, 1987). The company headquarter is located in Atlanta, Georgia, United States of America and its current chief executive and chairman is Muhtar Kent (Charles W. L. Hill, Strategic Management Theory: An Integrated Approach, 2012).

The economy of Mexico is the 15th largest in the world in nominal terms and the 11th largest by purchasing power parity, according to the International Monetary Fund . Since the 1994 crisis, administrations have improved the country’s macroeconomic fundamentals.

Maize producers have been able to gain good money thanking the private institutions. Another example, Maize producers from Mexico have been gaining profit from Mexico’s three most important beer brands—Modelo, Pacifico, and Corona which are now own by an American industry called Anheuser-Busch InBev (Richard 1031). In total, 40% of Mexican food production is now imported (Richard 1031). In addition, during the signing of this trade agreement, the “Architects of NAFTA” (Richard 1032) view this opportunity as a “comparative advantage for Mexican agribusiness in providing fresh fruits and vegetables to U.S. and Canadian consumers during the winter months when prices were high and supplies low” (Richard 1032). Thanking, NAFTA Mexican’s exportation of fresh fruits and vegetables have been increasing, making Mexico an important role in NAFTA agriculture. This important role has made both the U.S and Canada have important roles in NAFTA investment or

One unique thing about Mexico’s growing economy is that it may become the fifth largest economy in the world by the year of 2050. Another thing is that it is also becoming strong in both the consumption and manufacturing aspects of marketing. Since there is a growth in manufacturing, this creates greater opportunities for 3PLs. During 2012 – 2013, Mexico was ranked as 53rd in the Global Competitiveness Index out of 148 other nations. The cost wages in Mexico are also lower which is another unique thing that is helping Mexico’s economy to grow.

The article shows an example how macroeconomic has an influence on microeconomic, describing a prosperous story about Wal-Mart expansion into Mexico. Wal-Mart is a mass merchandiser and the world’s largest retailer. Their business strategies are considered to be more successful among others big chains, with leading positions in numerous of cities. The key factor that makes Wal-Mart better is the vast range of products with low prices. When chain occurred with critics and slow growth in the USA they started to search where it is possible to have more benefits. Better place than Latin America could not be better with poor economics and low salaries. Wal-Mart size, computerized logistical systems and lots of trucks made this company a leader.

Hoy en día la globalización envuelve muchos conceptos, pero las siguientes 3 razones pueden ser una integración global de la economía del sector como lo están la internacionalización de producción acompañada por cambios en la estructura de producción, la expansión del comercio internacional de bienes y servicios y la ampliación de profundizar en el flujo de capital internacional. De manera que en nuestro ensayo nos enfocaremos básicamente en lo que es en si la globalización, las etapas que ha mantenido durante su desarrollo, cómo se ha beneficiado las grandes empresas, los argumentos y el impacto en la mano de obra y como

Last but not least, in 1998, CEMEX decided to change one million metric tons of production capacity in Spain to approximately four million metric tons in return from Southeast Asia. And from the forecast of CEMEX, the demand growth in Western Europe and North America were expected to be lowest, closer to 1％; on the other hand, the numbers were highest in the developing Asian economies, Central America and Caribbean. According to those statistic numbers, it might be a good idea that CEMEX transfer some capacity and focus on those emerging

Going global has become an obvious choice for multinational companies. But spreading across the globe is not a secret to success or revenue generation, on itself. The opportunities in international markets have shown significant growth and potential for multinational companies. The capital, technology and skills of multinational companies invested in the local markets have created a good economic situation in the host countries. The developing countries have benefitted from the brand’s new standards, quality goods and low prices. The host country also benefits from either positive or neutral employment options. Foreign direct investment is having substantial impact on different economies in different ways. But nevertheless all these benefits in the developing markets are very small when compared to the potential market it offers to the international companies. According to Keeler (2015), multinational companies have been shifting their focus extensively towards developed countries as well. The key with the developed countries is their productivity and technological developments. The increase is from half to two-thirds when compared to 2013. Multinational companies across the globe have increased productivity and have brought into good practices in the food retail industry both in the developed and developing countries. But the truth is no company has been able to establish themselves as a global dominator in the market sector. In the

Over the last two decades there has been a drastic shift in the way companies perform around the world. Few companies rise to more than the level which was expected but majority of others can’t even reach to equilibrium state. We can find that more and more companies from developing and underdeveloped countries are rising into the global presence. Some of them are Mexico’s Cemex, China’s Baosteel, India’s Dr. Reddy’s Laboratories, Philippine’s Jollibee Foods and South Africa’s SABMiller (Khanna and Palepu, 2006).What are the crucial steps undertaken by these firms to enter into the global environment.

Actualmente el Gobierno ha creado un plan de Sustitución Estratégica de Importaciones. Esto consiste en que el Estado subsidia a productores nacionales mientras disminuye las importaciones de productos extranjeros, para que lo que antes se importaba sea producido localmente. Muchos llaman a esto exportar de manera fácil e importar de manera difícil. Se conoce que la compra de bienes de capital o de materias primas no tienen nada de malo. Al contrario, mejoran el sistema productivo. (Diario El Comercio, 2014)

O Papel das Subsidiárias de Corporações Multinacionais: Um Estudo de Caso na Indústria Brasileira de Refrigerantes Pedro Rocha Lima Massa* IBMEC-RJ Luiz Alberto Nascimento Campos Filho** IBMEC-RJ RESUMO : Um importante desafio para as empresas que hoje internacionalizam seus negócios é desenvolver um nível de globalização que gere concentrações adequadas das operações locais e globalizadas para a empresa. Em um cenário muito mais incerto e dinâmico que os seguros mercados regionais, o gerenciamento eficaz das subsidiárias e unidades de negócios por parte das matrizes das multinacionais pode criar vantagens competitivas aplicáveis em toda corporação. A partir do

La globalización conlleva a la acciónconcertada de estados, de municipalidades, regiones geográficas o territorios relacionados, Organismos nacionales o supranacionales así como de las organizacionessociales conocidas como ONG´s, las cuales diseñan