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Catawba

Decent Essays

For the exclusive use of A. Vigil, 2015.
Harvard Business School

9-191-053
Rev. June 28, 1994

Catawba Industrial Company
Marge McPhee, general manager of the compressor manufacturing department of Catawba
Industrial Company, quickly spotted the reports that she had been waiting for in the pile of mail that had accumulated during her trip to a West Coast industrial equipment trade show. A sales forecast and a cost tabulation for a proposed new, light-weight compressor provided her with the information she needed to ascertain whether or not to introduce it, what volume to produce, and what price to charge. Catawba Industrial Company, located west of Charlotte, North Carolina, was a major supplier of automatic industrial paint …show more content…

See Exhibit 2 for the standard model compressor costs.

Light Weight Compressors
Because of its design, the new compressor could be manufactured on Catawba’s new numerical control machinery instead of the older equipment used to make the standard unit. As a result, each unit required only 62.5 hours of direct labor as compared to the 100 hours for the standard model. The cost savings in labor and materials were partly offset by the higher depreciation charges resulting from the use of more expensive machinery. The company had added certain features to the machinery center to accommodate the manufacturing process for the new compressor.
The extra hardware and hoists already installed had cost $417,000. Additional jigs, sensors, and software were expected to add another $218,000 to this total. Both these amounts had been taken into account in calculating the depreciation charge for the new compressors.
As Marge prepared to analyze the numbers, she was relieved to see that despite the high costs for the new compressor, it could still generate a higher profit than the standard unit. With that bit of encouragement, she set out to calculate the price and volume for the new compressor that would result in the best financial return. Because of practical difficulties in changing purchasing orders, production scheduling, and price lists, Catawba had a policy of limiting any changes to

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