Caterpillar Inc: Implementation, Strategic Controls, and Contingency Plans

2130 Words9 Pages
Since its establishment in 1925, Caterpillar Inc. has built a name in the construction and mining industry as an excellent manufacturer of equipment for a wide range of applications. Today, the company is the market leader in the industry and now it targets to expand its operations globally. In the various emerging economies such as India, China, and Brazil, Caterpillar Inc. has sported potentially profitable opportunities which it needs to exploit before its competitors establish their presence in those markets (Rome & Levine, 2006). In this regard, Caterpillar Inc. has to have an effective business strategy and contingency plans as well as an effective implementation plan. This paper shall discuss the components of the implementation…show more content…
In a nutshell therefore, the corporate-level strategy would make decisions regarding strategic alliances, diversification, resource allocation, acquisition, and new business ventures formulation (Thomas, n.d). There are several objectives that need to be pursued during the formulation and implementation of the business strategy by Caterpillar Inc. The first and most important objective is to increase its market share which will go hand in hand with increased revenues. Indeed for any business, the need to gain more profit is at the heart of any venture. In order to successfully establish itself in new geographic markets, Caterpillar Inc. has to implement effective competitive strategies. In this regard, Caterpillar Inc. need to take advantage of its good reputation that has been built through excellent customer service and dealership to build confidence in the customers in the new markets (Martin, 2006). At the same time, Caterpillar Inc. has to work to convince various governments that it is the right company to be given government contracts and to be allowed to operate in these new markets. One of the target areas especially in East Asia is the ongoing mining projects that provide a fertile ground for Caterpillar Inc. to establish itself by marketing its equipment. In Pakistan for example, there are 23 mining projects
Open Document