Caterpillar and Komatsu: A Mission Statement Evaluation MGT 448: Global Business Strategies This paper is an evaluation and comparison of two mission statements of companies in the same industry

The website www.missionstatements.com lists the mission of Dollar General as “Serving Others. For Customers, A Better Life. For Shareholders, A Superior Return. For Employees, Respect and Opportunity.” On their website, http://www2.dollargeneral.com/About-Us/pages/mission-profile.aspx, Dollar General shortens that to just “Serving Others,” however, navigating the website shows that Dollar General does work to incorporate the full mission statement into their day to day operations. In fact, each section of the mission statement is addressed in the about us page.

Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding

In COM466, I learned how to create a mission statement and understood what the meaning behind the statement was; however, I did not know the legal perspective either. Not to mention, I have worked with a lot of nonprofit organizations and I noticed that the people there are extremely loyal to their mission. People would give up their free time to volunteer at the organization and strive to help others out by using different resources to reach the goals of the mission statement. In addition, most mission statements are focus on the change of our society and it encourage the organization to keep making improvement.

Target is one of the most successful retail stores still standing despite the hostile competition that Walmart and Amazon have created in the affordable market. Target mission statement clearly describes the company objective are to satisfy the needed of their customer by offering exceptional shopping experiences with outstanding value. Through which they also mean, offer quality products for an affordable price.

The Target Corporation is the second-largest discount retailer in the U.S. Target?s mission is to ?make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our ?Expect More, Pay Less? brand promise.? Fostering an inclusive culture is a core value that is integrated into every aspect of Target business. Through fostering an inclusive culture, Target enables all of their team members to leverage their unique talents and high performance standards to drive innovation and success.

Reading Partners, a nonprofit organization, aims to combat illiteracy and assist students from all over the nation who do not have a firm grasp on reading. Located on their website, Reading Partners’ mission statement is “to help children become lifelong readers by empowering communities to provide individualized instruction with measurable results” (“Vision & Values”). In other words, the organization wants to give each child the opportunity to learn how to read by sitting down with and teaching them individually. By being literate, Reading Partners believes that children will be more capable in the real world and will have more opportunities to succeed not only inside the classroom, but outside of it as well (“About Us”).

We function in a very competitive business environment in which quality and reliability are extremely important. We expect each employee to contribute to the quality and reliability of our

Evaluating Mission Statements Mission impossible! To some companies, creating a quality mission statement is almost an impossible challenge. The purpose of this paper is to evaluate the mission statements of Home Depot and Nike. The evaluation starts with an explanation of criteria for a quality mission statement; then assesses whether Home Depot and Nike meet such criteria. The assessment will show that the mission statement of Nike is much more effective than that of Home Depot.

A mission statement should focus on goals, clarify issues and outline visions and objectives. It should communicate the essence of the company to the employees, shareholders and to the public (Hassan, M 1988). Similar to this, Doyle (1998) points out, that a mission statement describes the purpose of the business and its essential characters.

When you think of Walmart you think of food, clothing, decorations for your home and many other things. But no one really digs deep into the History of Walmart. Walmart is a major business that everyone knows about. But does everyone know the history of Walmart.

Whole Foods, like many other organizations, has a motto that guides their day-to-day business. Their motto is, “Whole Foods, Whole People, Whole Planet” (Our Mission and Vision, n.d.). This motto emphasizes that they are not just focused on food retail. Their mission goes beyond that; they are concerned for the well-being of their customers and employees, and even the planet as a whole. While whole foods does not have a separate mission statement, they do have a strong vision statement. This vision statement compensates for the lack of a mission statement because it brings them both together. They identify their deepest purpose as an organization to be “helping support the health, well-being, and healing of both people — customers, team members, and business organizations in general — and the planet” (Our Mission and Vision, n.d.). This vision statement identifies the main purpose of the company. Their main reason for existing is to provide healthy food for their employees and customers in order to help promote a healthier lifestyle. Their vision statement also emphasizes the importance of both customers and employees. By identifying their Team Members as people of importance, they are showing that they truly care about their well-being and they are not just concerned about making a profit. Their statement is also goal-oriented. It gives the company a sense of direction so that everyone knows the main goal they are to be working towards.

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

According to Peter Drucker (1993) “A business is not defined by its name, statues or articles of incorporation, it is defined by the business mission. Only a clear definition of mission and purpose of the organization makes possibly clear and realistic business objectives.” For setting future strategies of the business, a clear mission is very fundamental. Campbell, Devine and Young (1993) has quoted from the speech of Colin Marshal (deputy chairman of British Airways) that, “A corporate mission is much more than good intentions and fine ideas it represents, the frame work for the entire business, the values