Caterpillar and Komatsu: A Mission Statement Evaluation MGT 448: Global Business Strategies This paper is an evaluation and comparison of two mission statements of companies in the same industry

The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

A mission statement should focus on goals, clarify issues and outline visions and objectives. It should communicate the essence of the company to the employees, shareholders and to the public (Hassan, M 1988). Similar to this, Doyle (1998) points out, that a mission statement describes the purpose of the business and its essential characters.

Caterpillar Inc. (CAT) is an American-based company and the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. CAT can trace its origins back to a 1925 merger between two tractor companies. However, the official genesis was in 1986 when the company reorganized under the Caterpillar Inc. name. The CAT headquarters are in Peoria, Illinois.

Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding

In COM466, I learned how to create a mission statement and understood what the meaning behind the statement was; however, I did not know the legal perspective either. Not to mention, I have worked with a lot of nonprofit organizations and I noticed that the people there are extremely loyal to their mission. People would give up their free time to volunteer at the organization and strive to help others out by using different resources to reach the goals of the mission statement. In addition, most mission statements are focus on the change of our society and it encourage the organization to keep making improvement.

Target is one of the most successful retail stores still standing despite the hostile competition that Walmart and Amazon have created in the affordable market. Target mission statement clearly describes the company objective are to satisfy the needed of their customer by offering exceptional shopping experiences with outstanding value. Through which they also mean, offer quality products for an affordable price.

The Target Corporation is the second-largest discount retailer in the U.S. Target?s mission is to ?make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our ?Expect More, Pay Less? brand promise.? Fostering an inclusive culture is a core value that is integrated into every aspect of Target business. Through fostering an inclusive culture, Target enables all of their team members to leverage their unique talents and high performance standards to drive innovation and success.

We function in a very competitive business environment in which quality and reliability are extremely important. We expect each employee to contribute to the quality and reliability of our

Caterpillar Inc. is an American corporation designs manufactures, markets and sells machinery, engines, financial product and insurance to customer via a worldwide dealer network. Caterpillar is one of the world’s leading manufacturing of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

Caterpillar Inc. was originally organized as Caterpillar Tractor Co. in 1925 in the State of California. It was created in a merger of the Holt Manufacturing Company and the C. L. Best Tractor Company.  In 1986, the company reorganized as Caterpillar Inc. The company’s headquarters is now located in Peoria, IL. Their principal business activity is the design, manufacturing, marketing and sales of machinery and engines. They also sell financial products and insurance to customers through a worldwide dealer network. Caterpillar is the world 's largest manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. With more than $70 billion in

They must express objectives that can be tested -- there has to be some way to determine whether or not an organization is meeting its goals.

Caterpillar Incorporated is the world’s largest producer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. Caterpillar's headquarters are located in Peoria, Illinois, United States. The company operates in three principal lines of business: machinery, engines, and financial products. The machinery segment includes the design, manufacture, marketing, and selling of all kinds of machinery such as; tractors, forestry and mining machinery, off-highway trucks, and paving products. The machinery segment also includes logistics services for other companies. The second business segment that Caterpillar operates in is engines. This includes the design, manufacture, marketing, and

Caterpillar Incorporated has been providing innovative customer solutions for over 90 years - from the track-type tractor that gave us our Caterpillar name, to the diesel engine, the elevated sprocket, the hybrid excavator and more. Benjamin Holt builds his first steam traction engine tractor in 1890. The Holt Manufacturing Company and C. L. Best Tractor Co. are merged to form the Caterpillar Tractor Co. In 1951 Caterpillar introduces its first self-propelled wheel tractor-scraper. Caterpillar faces fierce competition from Japanese manufacturer, Komatsu Ltd. Caterpillar is a global leader with worldwide resources to support your career. They are focused on their employees and their relationship staying true to the values that have shaped the foundation of the company for years (Caterpillar, 2015).

Google’s mission statement establishes a well-defined sample that relates directly to its business strategy. Indeed, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google does not only work with information outreach but it also creates new ways to invest on new odd projects with a possible payoff. Moreover, Google’s information core information systems strategy supports its business strategy by promoting a culture of creativity and innovation. With this in mind, Google’s intranet is an open information source for all employees to share their ongoing current projects, research ideas and collective information. Google’s strategy has exceeded expectations due to customer satisfaction and by turning web page advertising through AdWords and AdSense, an innovation approach with constant improvement to its products and services.