Cathay Pacific, Lufthansa and Thai Airways

5927 Words Mar 9th, 2013 24 Pages
Cathay Pacific, Lufthansa and Thai Airways

p1/19

BBA2 - Marketing 1 – Prof. Taylor Term Paper – SS/02

Cathay Pacific, Lufthansa, and Thai Airways

By Stefan Broda, Dennis Damer, Suttinee Keawsuwan, Yin Tong, and Li Xin
Table of Contents 1. Introduction ............................................................................................................................ 2 2. About the Three Companies................................................................................................... 3 2.1 Cathay Pacific Airways Limited ...................................................................................... 3 2.2 Lufthansa Public Limited Company
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Due to overcapacities in the airline business, made evident by the major financial difficulties of Sabena and Swiss Air in the last months, most companies are therefore trying to define, acquire and keep those customer groups most important to them. Recently the nature of competition has changed. The creation of Star Alliance and oneworld has resulted in more cooperation between the members and fiercer competition with other alliances and their member companies. A major obstacle to comparing companies within the airline market is the highly regulated market structure, which allows for only imperfect competition. Often the national carriers are seen as symbols of national pride and enjoy a privileged status domestically.

Term Paper – Marketing1

BBA2

SS/02

Cathay Pacific, Lufthansa and Thai Airways

p3/19

2. About the Three Companies
Destinations Countries/Territories Daily departures Passengers (000) Fleet RPKs (000,000) Operating revenue (000) Operating profit (000) Net profit (000) Frequent flyer programme Airport lounges Major hub airports Year of formation Ownership 571 135 8.511 238 2.023 ----Yes Yes -1999 -729 44 124 26 10.728 151 292 11,864 2.058 72 -47,153 -4,426,194 -678,103 -641,691 Yes Asia Miles Yes First&Business Hong Kong 1997 1946 PLC PLC 93 73 352 35 1,700 244 41,300 18,038 243 81 88,606 42,395 13,356,240 2,869,686 914,727 358,368 605,424 113,656 Miles and More Royal Orchid Plus First&Business First&Business Frankfurt,
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