Causal Chains and Strategy: Case Study of Tri-Cities Community Bank

1572 Words Jan 31st, 2018 6 Pages
The case analysis of TCCB has been completed using the foundational elements of the BSC performance management system beginning with the categorization of performance metrics based on the BSC methodology (Kaplan, Norton, 2001) followed by two causal chain analyses. The BSC framework sets solid theoretical and quantifiable foundation for also completing causal analysis as well (Park, Min, Park, 2011). Using the data from the case, Tri-Cities Community Bank: A Balanced Scorecard Case (Albright, Davis, Hibbets, 2001) this analysis has also been completed for the five different branches that were included the BSC implementation. This analysis also shows how effectively the BSC framework and performance management system can completely redefine the strategic perspective and direction of an organization (Kaplan, Norton, 2001). The strength of the BSC performance management system is in being able to show the causation of learning and growth objectives leading to internal business processes, then to customer outcomes and finally the financial implications of these strategies (Sim, Koh, 2001). As TCCB is a services-based business the BSC methodology used is…

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