Causal Layered Analysis Of A Globalisation Artifact

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Assessment 2 – Causal Layered Analysis of a Globalisation artefact:
“Frontline – Generation Like Social Media Documentary” (Youtube video) (Frontline, 2017)
With the advent of widespread technology and increasing use of social media platforms globally, social media is becoming one of the most influential and inevitable contemporary communication tool. Some even consider it to be the biggest shift since the Industrial Revolution. There is a real shift in communicating with consumers. Consumers are becoming marketers. When kids like something online, it becomes part of the identity that they broadcast to the world. Today, we have, as what is termed in the video - A generation of ‘likes’. Teens are telling the world what they
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According to 2016 Nielsen Social Media report: “Thirty-nine percent of heavy social users believe that finding out about products and services is an important reason for using a social network” (Casey, 2017). Besides, as per one survey carried out by the Deloitte firm, more than half of the respondents ranked “reviews from people within their social media circles” in their top three influencers (Taylor, 2016).

• Social causes/ Systemic views
Digging a little deeper to look at the systemic causes - the analysis of why people hold to these views reveal some interesting information. The analysis level elucidates that for the above-mentioned litany: youngsters’ quest for identity through social media, was triggered because social media is easily available and accessible. It is cheap and almost free. It is the simplicity factor. There has been the technology boom and networking is on the go. Besides, according to a report done by a US market research company, there are now more mobile devices on the planet than people – 8.6 billion devices vs. 7.3 billion people (, 2015). Mobile phones companies are offering 24hours connectivity with attractive phone packages. There is also the herd mentality (greenfinch, 2017) and peer pressure – because people are craving for fame, attention, popularity, social validation and inclusion. They seek relationships with others to express their feelings. This has led to “FOMO”

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