Cause And Effect Essay On Fitbit

I am also loyal to Fitbit. I started off using the most basic Fitbit and upgraded to the Charge 2. I like Fitbit because I find the app that is associated with the fitness tracker easy to use and the battery life of the watch to last for a fairly long time. I also find that Fitbit has excellent customer service that is incredibly

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

A beneficial effect of Fitbit is that it tracks any activity that is done, which lets the user know about their health and progress, if any, that is made (2). The odds of a Fitbit user caring about their general health are fairly high. With fitbit, the user knows what their heart rate is which can be helpful if a user has a heart condition in which they can not overexert themselves during an activity. Fitbit also lets the user know how well they sleep and how many hours that were slept (7). This useful information has an effect on society in which the user will have knowledge of their overall health and will know if they are unhealthy and/or have a possible abnormal heartbeat or rest period. With this information they will be able to talk to a doctor and get medical help if necessary. A harmful effect of Fitbit is that it could be inaccurate in providing the user with correct data. When someone buys any type of fitness tracker, accuracy is probably one of the top things on a list of musts this device must have. A study was conducted in which the Fitbit heart rate monitor was inaccurate by 20 beats per minute (5). People that have a heart condition can be negatively affected by this which could put their health at risk

The goal of Healthy People 2020 is to improve health, fitness, and quality of life through daily physical activity. Many campaigns have been conducted by many organization like Michelle Obama in the “Let’s Move” campaign to help against child obesity. “The Let’s Move campaign will combat the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies, and mobilizes public and private sector resources” (Meyer, 2010). Despite the effort to increase physical activities among the youth, only a few people who find the incentive to participate in such campaign. Recent technology has allowed us to monitor how much we move, how many calories we burned and what is our heart rate via a smart watch. In disease prevention

Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

If needed advisors will develop a bi-weekly rotating schedule to insure every student is allotted an equal amount of time with the Fitbit. Meetings will be held bi-weekly to compare the two group’s fitness activity, and see which school has been the most active. HPAC will provide healthy afterschool snacks and an activity to get students engaged and moving. The two schools will meet on different days within a set classroom after school. At the end of the semester the students with the most activity logged (regardless of school) will be awarded a FitBit as their prize. The school with the most cumulative fitness activity will be allowed to plan their last after school activity

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

Although personally, I believe Fitbit like yoga pants are more of a fashion accessory than life changing. In our generation, today, we have taken many things related to fitness and have made them a trend. There has been a good amount of research studies that have based their hypothesis on the Fitbit, or use the Fitbit in some compacity during their research. Some of the studies I looked at explained that the Fitbit tracks many aspects of your life, but it is not something to rely completely on. It would be more of a complimentary product than a center stage product. I wasn’t able to figure out who exactly funded these studies, but some were posted in the clinical journal of pain, and the journal of science and medicine in sports. I, myself, didn’t sense or see any forms of quackery. These devices are sold in store as well as online. The claims aren’t definite more motivational. On the website, I didn’t see any testimonials

According to Free SWOT Analysis, Fitbit is a San Francisco established wearable device corporation who leads the way in connected health/fitness marketplace in 2007 asserting their device’s assistance individuals become more energetic, increase exercise, sleep improved, and control their weight. They have sold over 20.8 million devices as of March 31, 2015 and held a 68% share of the United States market by dollars in 2014, bragging users including the President of the United States. (Free SWOT Analysis, 2015)

It is noteworthy to address the attrition rate of these products, because they influenced my forecast of revenue and choice of terminal value. In Q1 of 2015, Fitbit sold 20 million devices. The amount of paid active users (PAU, defined as someone who has either: registered a premium membership, entered a weight measurement, logged 100 steps, or paired a device with their account, within three months) in that time period was 10 million. This suggests a 50 percent churn rate amongst users. However, Fitbit does acquire more customers than it loses. That being said, unless Fitbit is able to improve its customer retention rate, it will most likely reduce profit margins in order to sell through on existing inventory. I accounted for this in the terminal value (using an exit multiple approach) by reducing their net profit margin from their current, 13 percent to an industry average of 8 percent. Projected earnings for the TV were multiplied by 25, which is below the current industry average P/E.

This product is a helpful tool for individuals who are truly concerned about their personal health. However, like most products after sometime newer models tend to appear with a variety of upgrades. In fact, the official website for Fitbit does not have the option for consumers to purchase the original model. Instead Fitbit created six new alternative fitness watches and wristbands, for a higher price, at the consumer’s convenience (Fitbit,

Fitbit markets products to consumers that have desires to achieve goals, recognition, belonging, or greater self-actualization (Kotler & Keller, 2016). To foster a greater consumer psychological connection, Fitbit developed multiple products designed to offer greater utility and without being obtrusive (Kim & Shin, 2015). Likewise, the functional wearables allow personalization to reflect the identities and emotions of the wearers (Kim & Shin, 2015). As such, the favorable consumer perception of Fitbit and its associated products has placed the company as leaders of the personal wearable fitness industry pack (Time, 2014). In addition, Fitbit products produce greater involvement through tracking personal milestones. Moreover, Fitbit has excelled in creating physical stimuli with their products to track their health and a social stimulus with the ability to share fitness trends and achievements on social media. Likewise, users can use Fitbit products to on a greater psychological level to inspire friends and family to join group challenges. Additionally, Fitbit has modified consumer behavior and encouraged consumer learning. If desired by consumers, inactivity alarms reminder consumers to be active. When consumers reach fitness goals, consumers are awarded badges to reinforce positive behaviors. Even more, consumers use hedonic

Product line options. Fitbit products are continuously evolving as they are finding new ways to offer what consumers desire from an individual product. By continuously adding new products with additional features, Fitbit is expanding their market demand from those who desire this product to track activity during specified periods, such as

The goal of HealthBit’s public relations is to create a confident image of the product. It has a slight advantage and will build off of the achievement of FitBit’s success. First, a press release will be scheduled to launch the HealthBit. Pressreleasejet.com will be in charge of the press release distribution service and help promote HealthBit. Additionally, giving away 200 HealthBit’s to well known physicians to inspire awareness in the health industry. Moreover, as people become confident and enjoy using HealthBit, word of mouth will be a great promotion.

The first section provides a detailed internal and external analysis of Fitbit, and to support the information, a SWOT analysis and Porter’s Five Forces Model analysis have been used. Fitbit has some important strength factors, such as the first mover advantage and a strong brand equity. From the external analysis, the company has strong influence of technological factors and sociocultural forces, as they want to empower and inspire them to have a healthy life.