Essay On Cause And Effect Of Advertising On Blood Donation

According to their discovery, they found out that people likely to donate less blood rather than merely being praised for their unselfishness because they think “the stipend turned a noble act of charity into a painful way to make a few dollars and it was not worth it”(Levitt and Dubner10). But, if the organizer offers an incentive of $50, $500 or $5000, unquestionably there would have a lot of donors waiting for blood donation because they think the larger reward is worth than the pain. Undeniable, it is a common phenomenon in this materialistic world.

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

The first rhetorical appeal which I am going to discuss about this ad is the use of ethos. There are many ethos in this ad and one of them is the use of doctors in the advertisements.During the commercial the audience sees the doctors conducting research, conducting tests, and checking on patients. Due to having complete many years of education to receive a M.D. as well as being able to save lives, doctors are usually referred to as extremely credible characters. and Therefore, by showing doctors the audience become more confident in the overall credibility of the ad. They also show the nurses and doctors being gentle with the children, caring for them, and hugging them, which gives the audience a sense of trustworthiness of the doctors and nurses. Another example of the ethos in this commercial is the expression of good. By donating only $19.00 you can save children's lives which makes you feel good. Due to selflessness of good will, it comes as credible thing to do.

Meeting the demand for blood in the United States is no small feat. Every two seconds someone is in need of blood in the United States and 36,000 units of red blood cell each day. Furthermore, there are many reasons that a person may not be able to donate blood, resulting in only 38% of the population being eligible to donate blood. (“Blood Facts”) Therefore, a policy that allows more people to donate blood is intuitive.

Advertisements all have one purpose, which is to make a customer aware of them so that the product or message being advertised can be brought to their awareness. The goal of gaining a person’s attention towards a product so that it can be bought is often achieved by appealing to the author’s credibility. An example can be seen in the American Red Cross Poster reveals that by giving blood, it brings communities together and it helps save lives of many (Red Cross). It can be seen that credibility is trying to be gained by showing that the audiences best interest is being made by stating that the blood would help save other lives and people would be closer together. Another example of the appeal to ethos can be seen in a passage from the book

Throughout the last decades there has been vast improvements in advertising and its persuasive effects to our psychology. Not only has it become part of our global culture, it is so deeply ingrained in our society that we sometimes don't even notice if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives.

When trying to make an argument or persuade someone, images can be powerful tools. They can convey complex ideas that text alone cannot. Images also possess the ability to be simultaneously simple and natural while playing with the wits of the viewer. The Australian Red Cross Blood Service (ARCBS) is a part of the International Red Cross that seeks donations of two varieties for assistance in medical treatments namely cash and blood. The image that I have chosen is an ad print published by the ARCBS with assistance from a reputed ad agency M&C Saatchi. The advertisement proposes that though one of the two means of the donations is not familiar among the crowd, it is equally important as the other and tries to attract the readers towards

In order for the Canadian Blood Services to meet the demand of blood needed to serve patients, the CBS must increase the amount of donors that give blood. The demand for blood continues to rise. Finding ways to attract people to donate blood can be problematic so that finding incentives for people to donate can be a difficult task.

In 2013, there were about 3,200 deaths due to distracted driving. But, people decided to make the public aware of these statistics by creating advertisements. So, when you first look at this specific ad, the main thing you see is the dark red blood spewing through the phone, onto this poor woman's face. The ad at first just looks gory, and shocking, but once you read the words the whole picture comes together. This ad has these impressions because they really stood out, with all the blood, and even having the words written in that person’s blood. This ad is appealing to people’s ethos, and making them feel emotional about the issue of distracted driving. The things that make this ad efficient for getting this idea through

Since the iconic work by Titmuss (1970), blood donation has been considered one of the only “true” altruistic behaviours, and many marketing strategies have been engineered around this concept. Several authors, however, have argued that blood donation is not a case of “true altruism”, and is actually a case of “impure altruism”, whereby the donor receives personal utility and improvement

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

62 Griffith University students, 35 female and 27 male age 18 – 30 were asked to participate in our survey. Respondents had to fill out 20 questions which included demographic questions on age, gender and nationality as well as questions regarding awareness, attitude and actual behaviour towards blood donation. The quantitative data from our survey was entered into