INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP, Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils, dirt, skin particles, environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo, when lathered with water, is a surfactant
AN EMPIRICAL STUDY ON COMPETITIVE MARKETING STRATEGIES FOR SKIN CARE COSMETICS OF ORGANIZED RETAIL SECTOR C.Thirumal Azhagan( Dr.P.S.Nagarajan(( INTRODUCTION Strategy can be defined as a firm’s positioning to gain a competitive advantage in the marketplace (Michael E. Porter 1996)[1]. A strategy is always to secure organizational effectiveness by performing the right activities at the right time and to .achieves the right fit with the external environment. Building upon this idea, a marketing
History: The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. In 2012, P&G recorded $83.68 billion dollars in sales William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth
Fairever Fruit Fairness Cream Date: April 18th, 2008 (Submitted in partial fulfillment of the II semester course Requirements of MBA 2008-2010 batch) Submitted by Group NO:10 K. ASWINI NAIR (CBBUP2MBA08043) NANDAGOPAL N (CBBUP2MBA08059) SINDHUJA DURGA R (CBBUP2MBA08099) SOORYA SOMAN (CBBUP2MBA08101) SOUMIA S (CBBUP2MBA08103) SREEDEVI AJITKUMAR (CBBUP2MBA08105) 1 CERTIFICATE This is to certify that we, the students of Amrita School of Business, are submitting the following document as part