share of about 50%. The company was, therefore, able to charge a premium for its products. In this context, the margins were also on the higher side. But With the gradual opening up of the economy and entry of new players like proctor & gamble and Cavin kare the HLL has been forced to fight for a market share. In the process, margins have been compromised.  Herbal shampoo Market: Herbal shampoo like Nyle seems to have market share of nearly 10% in the entire shampoo market. Himalaya, Ayur,
becoming the earning members of the family due to their increased level of literacy and growing influence of the media. Major players: The segment that offers the highest competition is the cosmetic segment, which has local players like Cavin Kare, Hindustan Lever Limited, Dabur, Ayur and Multinational players such as J. L. Morrison, Ponds, Unilever and Colgate Palmolive. The increasing demand in the cosmetic industry has led to many international brands such as Maybelline and Revlon, Avon
History: The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. In 2012, P&G recorded $83.68 billion dollars in sales William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth
size for fairness cream in India was estimated to be Rs.800 crore. The market growth rate ranges between 15 – 20% on a year-to-year basis. The leading players in the market includes HUL 's ‘Fair & Lovely’ with 76 percent of the market share and Cavin Kare 's 'Fairever ' with 15 percent of the market share. Other important players like Godrej 's 'Fairglow ', Emami 's 'Fair and Handsome ', Vicco and Himalaya share the rest of the market share. It has been estimated that males constitute 20 percent