Cavinkare Case Study

turnover, which is made possible by low prices and limited product selection. This business model is appealing for them and has many benefits. Firstly, by setting up the business approach to rapidly

| |iv. Service quality cost savings – Controllable and relevant – With the 6 supplier option the company saves $100,000 in|

Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products which support the function and structure of body, skin and hairs. Each and Every Aesop Product is created after keeping in mind certain factors such as considering distinct needs of the mass as well as seasonal and climatic conditions. They are

The Moisturizing Black Soap Shampoo is currently placed in the Decline stage of the product life cycle. This stage is always characterized by a shrinking market, something that is observed with the shampoo ("Product Life Cycle Stages", 2017). The product has experienced a consistent decline in the number of sales going by the number of units sold in each quarter. This is something that has led to a decrease in the amount of revenue collected and a loss of market share from 3.8% in 2015 to 2.8% in 2016 (PRODUCT REPORT FOR ALIKAY NATURALS MOISTURIZING BLACK SOAP SHAMPOO, 2017). All these have occurred in a steady manner that gives indication of the general decline of the shampoo. From the survey conducted on the customers of the shampoo,

Imagine finding a product that actually produces the results promised. The fact is that there are literally millions of hair care products on the market. It is very difficult to separate the fact from fiction in the hair care department. Women would like to know if a hair care product lives up to the claims before purchasing to save money. Well, in a recent article that appeared in Bustle, a woman's curiosity got the best of her. She decided to test the Wen by Chaz Cleansing Conditioner on her hair and share it with Bustle readers. Her results are the real facts and honest facts concering the Wen by Chaz Cleansing Conditioner.

A successful company would put its products at a competitive price but this doesn’t mean it has to be the cheapest in the market – supplying value-adds or better value for money or a personal service might help the company to compete with other rivals or competitors.

Moving production cost to low-cost countries by maintaining competitive production costs as it is a prerequisite for survival in our markets. I will be working on improving profitability either by divesting specific units or by changing the company’s brand. Relocate production from high-cost to low-cost countries.

| * Low cost (competitor) * Labor cost * Strategic Marketing * Low waste * Lower overhead

• Be the preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesising deep knowledge of ayurveda and herbs with modern science.

Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed?

Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto, an inferior but better-known competitor.

Research indicates in Europe there are large price differences among hair care products. P&G has decided that it should place the new shampoo in the premium-priced segment; this is done in order to keep up the image of the shampoo as a high quality and innovative product. P&G should charge premium price in each country to be sold for 4.99 DM for the 200 ml bottle and for 5.99 DM for the 250 ml bottle in all the countries which had had been accepted during the consumer tests. The company cannot charge a price very few people can afford, this will also not be profitable for the company.

Question 1. Analyze the factors leading to Colgate Max Fresh's success in the US market………………………………………………………………………………………..4

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to

The rural consumer is price sensitive and expects value for money. Marketers have to therefore devise strategies that can make their products affordable for rural consumers. Many companies have opted to offer their products in smaller units so as to make them more viable for the rural markets. Lux toilet soap is made available in 25 gram packs in rural areas. Godrej has introduced its Cinthol, Fair Glow and other Godrej products in 50 gram packs that are priced at Rs 4-5, particularly for the markets of Uttar Pradesh, Madhya Pradesh and Bihar.