Cedar Fair Entertainment Analysis Essay

Direct competition to the center needs to be determined so marketing strategies can be implemented to differentiate the center from the competition. At first thought, the Carowinds Theme Park was not identified as a competitor but depending on which target market the center is trying to attract, it very well could be.

Amusement parks have been developing across the country for centuries. Their success is often attributed to the wide variety of entertainment within each park. In Ohio, many amusement parks have come and gone over the years, but one has stayed. Cedar Point has stood high above the other parks, including Geauga Lake now merely a water park, paling in comparison. It is constantly developing in order to keep guests captivated while also preserving historical treasures. Which in turn aids in the economic development of the state. As the marking director for Cedar Point once said, “it is the only old time amusement park to successfully make the transition to the new amusement park culture” (Hildebrandt, 87).

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.

Corporate-level strategies are liable for market definition; they address the entire scope of the business. This strategy helps a business to diversify its service. It gives them direction in which geographic region they should operate and which service markets to strive in. “Thus, an effective corporate-level strategy creates, across all of a firm’s businesses, aggregate returns that exceed what those

1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

Considered one of the biggest theme parks in the world, they have done extremely well and have a plan to open its first parks (estimated three parks) in Saudi Arabia. The estimation is that the Saudi parks will do well due to a want for theme parks and none in the country being as big as Six Flags. Yahoo Finance does recommendation ratings rated from 1-5, lower being better, and rates Six Flags as a 1.7, or, in their terms, a strong buy. Clearly my final choice is indeed Six Flags. Cedar Fair is in close contention for my investment, with also a strong buy rating of 1.5, it is a stronger recommendation than what Yahoo finance has given Six Flags, but with more stability and a larger expansion plan, it seems to be a fantastic buy as of now, I would recommend taking a look at it. I consider Cedar Fair to be a close

Through difficult times Six Flags has been resilient and successful by being the largest amusement park company in the world by the amount of properties they hold. The focused strategy does include enhanced guest experiences and improve operational efficiencies. Within the park locations there is over 2000 profitable businesses bringing in new products and dining facilities for the guests; resulting in an increase in revenues. Attendance at the parks has grown to 26 million and

Another key activity is marketing using things like: email, print, websites and social media. NLI Inc recently purchased Candia Springs Adventure Park after it went bankrupt. To bring in new customers NLI did a mass email marketing campaign. This campaign was an unexpected failure because the previous owners tarnished the park 's reputation. Doing things like bad mouthing in front of children at the park and chaining himself to a water slide when the park foreclosed. These mass campaigns do not have a specific target group so they are not expected to have a large success rate. Few will look at this advertisement and even fewer will pull out their wallets in response to it.

Part of the value proposition for an amusement park is the highly developed themed experience they provide. Once fully immersed in the amusement park experience the level of difficulty and inconvenience in accessing alternative providers for staples like food, drink, shopping, and accommodations, grows exponentially. Utilizing spatial discrimination, the parks have several different supply, demand and profit opportunities to exploit.

This report examines the current state of the theme park industry and how TRC, Inc. can expand into the state of Florida. Florida already has theme parks that range from Disney World to Busch Gardens, zoos and aquariums. Vega Consulting group will analyze and investigate future possibilities for TRC, Inc.

The rationale that management uses to guide its decisions and actions is a four level strategic plan and the business logic and reasoning is that it make good business sense. It is extremely important to OPM that the problem it resolved quickly and efficiently and not allowed to get any worse. The customers are getting angry that the issues are not being resolved quickly and the backlogs are just getting longer.

If they fail to research the European market it could cause major implications in the future. The mere size of current operations has given strength to the organization. The longevity of the organization has created a brand loyalty that keeps generations coming back. However the company needs to make sure they don 't overcharge for the cost of a ticket to get into their theme park. If they price the tickets to high it could cause them to lose revenue. But on the flip side they want to make sure they don 't lower the prices to low. Lowering the prices could cause an overload of attendance which could cause natural operating difficulties and ruin the individual experience. Like the European market they need to keep an eye on the U.S. market as a soft economy could cause profits to decline. They need to make sure they price the tickets in the medium range and make sure they focus their business on the customer enjoyment versed needs.

Analyze the business-level strategies for the corporation you chose to determine the business- level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

They focus on a particular industry, product or service type, and or market. Business-level strategies concern these things: