Cedar Fair Entertainment Analysis Essay

1425 Words 6 Pages
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.

Cedar Fair Entertainment is one of the top amusement parks in the world. Their main office is located in Sandusky, Ohio. Cedar Fair owns and operates 11 amusement parks, six outdoor water parks, one indoor water park as well as five hotels (Cedar Fair, 2013). One of the amusement parks is known by the name of Kings Dominion and it is located in Doswell, Virginia. The Kings Dominion Park caters to young adults and has a huge water park that is called WaterWorks. In 2012, the new CEO of Cedar Fair Entertainment
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Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.

Cedar Fair Entertainment is one of the top amusement parks in the world. Their main office is located in Sandusky, Ohio. Cedar Fair owns and operates 11 amusement parks, six outdoor water parks, one indoor water park as well as five hotels (Cedar Fair, 2013). One of the amusement parks is known by the name of Kings Dominion and it is located in Doswell, Virginia. The Kings Dominion Park caters to young adults and has a huge water park that is called WaterWorks. In 2012, the new CEO of Cedar Fair Entertainment announced a new Long Term Growth Strategic plan for the company. The plan is known as the FUNforward and financial goals for the Company. The CEO is headed in this direction because of the significant barriers to entry and a loyal high-repeated customer base as well as the significant momentum that they have created for the Company over the past two record-setting years (Rotting Flesh Radio RSS, 2012). For example, Kings Dominion is one of the largest theme parks on the East Coast and the loyalty of the younger generation is outstanding. The park is located in an area that is very convenient off of interstate 95. Most parents use the theme park as a baby sitter. They drop their kids off in the morning and pick them up in the afternoon
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