Cedar Fair Entertainment Analysis Essay

1425 Words6 Pages
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Cedar Fair Entertainment is one of the top amusement parks in the world. Their main office is located in Sandusky, Ohio. Cedar Fair owns and operates 11 amusement parks, six outdoor water parks, one indoor water park as well as five hotels (Cedar Fair, 2013). One of the amusement parks is known by the name of Kings Dominion and it is located in Doswell, Virginia. The Kings Dominion Park caters to young adults and has a huge water park that is called WaterWorks. In 2012, the new CEO of Cedar Fair Entertainment…show more content…
I think that this plan that Cedar Fair CEO has created will work because it seems to be customer based focus. Focused strategies are strategies that are integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment (Hitt, Ireland, & Hoskisson, 2013, p. 118). Cedar Fair Entertainment has a balanced mix between thrill rides and family attractions and the water park (Water Works). Water Works consist of activities for guests of all ages, including water slides, rushing rivers, surfable waves and a 650,000-gallon wave pool and the best thing is WaterWorks is included with the price of admission to Kings Dominion (Kings Dominion, 2013). This is what keeps the customers keep coming back and keeps Cedar Fair profits up. For example, Bush Gardens charge their guest a different price to go to their water park (Water Country USA) and Bush Gardens is much more expensive that Kings Dominion. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. The corporate level strategy that Cedar Fair seems to be using is the Dominate Business Diversification Strategy which means that the company will generate between 70 and 95 percent of its total revenue within a single business area even though they own

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