Celcom Malaysi

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TABLE OF CONTENTS TABLE OF CONTENTS i 1.0 INTRODUCTION 1 1.1 Products 1 1.2 Services and Coverage 2 1.3 History 2 1.4 Current Developments 3 2.0 THE STRENGTH OF THE COMPANY 3 2.1 The strength of the company 3 2.2 The weakness of the company 4 2.3 The opportunities for the company 4 2.4 The threats for the company 5 3.0 RECOMMENDATIONS 5 4.0 CONCLUSION 6 CELCOM MALAYSIA 1.0 INTRODUCTION Celcom (Malaysia) Berhad is the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the TM group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through…show more content…
Celcom was originally listed on the Bursa Malaysia, but after the merger with Telekom Malaysia Berhad, it has since remained private. Owing to the bad management of its former management Celcom was as found liable by an arbitration panel in Switzerland for infringing an agreement signed with Deutsche Telekom AG’s unit, DeTeAsia in 2002. The tribunal ruled that Celcom was liable to pay DeTeAsia US$177.2 million in principal plus US$16.2 million in interest as well as other legal and arbitration costs. This works out to a tidy sum of about RM740 million. Leaving Telekom to intensify its efforts at recovering monies from Celcom’s previous owners for their misdeed. Only then will TM be able to fully exorcise itself from the haunting of Celcom’s tumultuous past. 1.4 Current Developments Celcom is currently doing nationwide promotion using power icons like including international footballers Steven Gerrard, Michael Owen, Ryan Giggs and Robert Pires and Chinese entertainers JJ Lin and Wang Lee Hom, as well as local actress Maya Karin. Celcom is the Malaysian partner of the Vodafone mobile community. Celcom current CEO, Dato’ Seri Mohammed Shazalli Ramly, has been with Celcom since 2005. On September 28, 2007, Telekom Malaysia announces a revamp of its mobile communication units which includes Celcom. The revamp plan was to group Celcom under the TM
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