Celcom Malaysia Corporate and Business Analysis

Given the number of products available, the bargaining power of customers in this industry is very high. The two main drivers for customer’s preferences are quality and price, there is no service involved.

This case is about Nora, one of the leading suppliers of telecom solutions in Malaysia. The case involves a possible joint venture with Sakari, the leading manufacturer in Finland of mobile phones and telecom systems. There is a large potential in the future development of telecom facilities in Malaysia and the to enterprises have discussed a joint venture

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

The purchasing goods & services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses conduct their operations. Not only is a business concerned with the buying and selling of goods & services but to further maintain that relationship with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to the marketing

The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our

Therefore, the local company I will be discussing is Carphone Warehouse (http://www.carphonewarehouse.com/), a British mobile phone merchant, with more than 2,400 stores across Europe. Their objectives are to give

Our goal is to be perceptive, and innovative with new ideas that improves the achievements customer satisfaction, and quality service and product excellence for our customers.

We believe that our existence is based on creation of the great products with constant focus on innovations. Our faith is rooted in the simplicity and therefore we focus only on the few individual projects that are important and meaningful to us and also to our customers. We honour the perfection and effective collaboration which are guiding us to succeed.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

In the current dynamic business environment stay align with the needs and demands of consumer is a challenge for the organizations as the changing market trends provides a tough time to organizations and more specifically the retail companies. For the purpose of present report, a survey had been conducted to evaluate the consumer behaviour of ALDI, which is a large retail store in Australia. The organizational management wanted to improve the product and service quality for better customer service. For the purpose a survey has been conducted and some of the ALDI’s regular shopper has been asked to provide their responses by filling up the designed questionnaire. The responses have been recorded and evaluated to take further steps to improve overall customer service by understanding their buying behaviour at ALDI. The findings of questionnaire

On one hand, standardization represents a way of reducing the costs, increasing productivity, lowering the prices and systemizing innovations so that they can be reproduced (Sundbo, 1996; Gallouj, 1994; Sundbo 1998, cited in Sundbo, 2002). Customization on the other hand, increases the customer satisfaction ensuring the perceived quality, creates opportunities for rising the price. Furthermore it enables innovation to take place near the customer, which offers a great possibility to succeed on the market. The traditional economic theory highlights productivity gains as being the essence of any economic activity, implying economies of scale and cost reduction, while the theories of service development stress the importance of customer care in service activities, not reducing the costs (Normann, 1991; Gronroos 1990, cited Sundbo, 2002).

The telecommunication industry has seen significant regulatory reform from the 1990s onwards to the present date. There are major sectors in the industry such as fixed line telephony, television delivery, mobile telephony, fixed wireless access, satellite service, radio and postal sector. I am going to predominantly focus on mobile telephony sector of the industry. Particularly on what were the attractive features of the industry analyzing it by using porter’s five forces which determines the attractiveness of the industry. I will discuss what attracted Meteor into the industry; analyze Meteor strategies entering the market and what factors caused them to alter their strategies and finally how I envisage the telecommunication industry in

The Swedish telecommunications company Ericsson, one of the “Big Three” mobile handset manufacturers in the 1990s, started to reach difficulty as it entered the new millennium. In 2001, Ericsson’s sales dropped by 52%, recording a $1.39 billion loss which preceded an announcement that would lay off 20% of their workforce. Ericsson found itself losing market share to “Big Three” rivals Nokia and Motorola and eventually even to Siemens. Analysts attributed this downfall to Ericsson’s stagnant phone designs, slow time to market and their inability

Buyers in this market are not very weak and powerful. They are few in numbers and can switch to other manufacturers for product quality but number of manufacturers is few and backward integration also seems impossible.