Celcom Malaysia Corporate and Business Analysis

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1.0 EXECUTIVE SUMMARY 1988 witnessed the dynamic birth of celcom, a leading mobile phone telecommunications provider in Malaysia. Since its inception, celcom has steadily made its presence felt in the Malaysian market. It has, always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry. Our brand vision is about pleasing our customers and exceeding their expectation. It is our company's goal to empower the customers with choices and innovative solutions that will give them greater control and freedom to live it to the fullest. (Dato' Sri Jamaludin Ibrahim, C.E.O, celcom) Setting up a team of quality directors and staffs, has transited celcom from first-generations to…show more content…
There are many telecommunications service providers in Malaysia, ranging from local service providers to international service providers. This makes the industry a purely competitive market. Nevertheless, celcom has understood the need to make customers satisfied and providing not just what they need today, but what they will need in the future. Through advancing technology, they have made it difficult for small companies to enter the market, thereby, creating barrier to entry for other small companies. (Williams & Ferrell 1997, p.600) 2.1.3 BUYING POWER (CUSTOMER) In today's society, consumers have less time for work and leisure. The hallmark characteristics for today's product are convenience and ease-of-use. In fact, if the product does not save time and is not easy to use, customers will simply ignore it. Such is the same for Malaysian market. The customer's ideology of "quality service – less price" is still the ruling key to purchase. Understanding this is basics in every industry. Have been provided with many choices, the consumers in Malaysia normally go for the best service that offers the least price. (Williams & Ferrell 1997, p.600) 2.1.4 PURCHASING POWER (SUPPLIER) Technology plays the most important role in this sector of the Malaysian market. Manufacturers understand the consequences of delayed supply, or insufficient supply when the demand and market price is high. This is why they make use of the best

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