Celebrities Affence And Society's Influence On Society

Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.

Celebrities play a role in our lives. For example, in Collin Palmer’s essay he says that being obsessed with a celebrity has been just to escape our boring lives. I agree with Palmer argument, it’s a big exaggeration that being obsessed with a celebrity is bad.

Use of celebrities in advertising is no new concept, companies have used celebrities to sell everything from cars, to moisturizer. Celebrities, due to our consumerist and media based society, are the ideal salespeople. (Wright, 2015) PETA’s campaign team understands that celebrity can help sell products and put a spin on that marketing technique by using celebrity endorsement in order to sell their ideals, and a vegetarian/vegan lifestyle. Celebrity endorsement can help companies and non-profit organizations such as PETA to gain public recognition, and to make a strong impression on viewers and consumers, so that they will remember the product, or in PETA’s case, consumers will remember the ideals and advocacy that the organization is promoting. (Fleck, Korchia, & Le Roy, 2012) It’s also apparent that a celebrities attractiveness has something to do with it as well. Fleck, Korchia, and Le Roy also state that “A celebrity spokesperson's physical attractiveness has a positive impact on brand recall, attitude toward the brand and purchasing intent”

The article suggests that money and exposure are key reasons for celebrities to tie their name to a large company that may not be healthy for children, for this reason; one questions the qualities of the celebrity. For example, one can question qualities of a famous athlete that endorses Sprite because soda leads to dehydration and athletes’ focus is often staying hydrated. Next, businesses use celebrities as a marketing strategy to gain attention for the product that the company wants endorsed. This causes the business to spend more money on more influential people leading to the assumption that celebrities are endorsing products that they do not actually use on a daily basis for money. After one is able to think critically about the logistics of the celebrity endorsing the product one can find that it is most likely about being paid or reaching a new

Celebrity endorsement is possibly the most successful form of advertising. The fact that a celebrity approves of a product is often enough for people to get on board. Advertisements create a false life or image. Chiat says in his article: “Advertising--including movies, TV, and music videos--presents to us a world that is not our world but rather a collection of images and ideas created for the purpose of selling” (Chiat 212) .There is no better way to sell a false life or idea than to have a celebrity sell it for you.

According to the book Celebrity Politics, approximately 10 percent of Americans get national political news from nightly entertainment shows such as the Tonight Show. For Americans under 30, the number is nearly five times as many (Orman and West 100). Citizens are looking to be entertained rather than simply educated by the nightly news. As David Schultz aptly put it, “ The new media cover politics, but only politics as it entertains, in part, because the audience the new media attract is a less politically interested audience than traditional news audiences” (20). The fact is that this American audience is less interested in hard news and more interested in

Overpaid celebrities endorsing a product, as if they use it every day, is apparently wrong and uncultured,offending the audience by working off of their social figures to lure them into buying an object. Or at least that is what some believe. Sue Jozui in her passage, argues that celebrity endorsement of products is morally wrong, and the act of it offends the buyer’s intelligence. The author supports her assertion by first giving vague examples of celebrities and the products that they endorse, none of which are actual examples. She continues by claiming that those endorsements are misleading and furthermore insulting to the consumer.

Everywhere we look, we are surrounded by pop culture, whether it is present on the computer, magazines, or on the radio. In the 40’s and the 50’s comic books were blamed for corrupting the younger generation, and in the 90’s the public began to blame rap music for various violent atrocities. Recently, there have been a few articles that have been written discussing TV’s influence on society. Two such articles are “Watching TV Makes You Smarter” by Steven Johnson, an article written for the New York Times, and “Thinking Outside the Idiot Box” by Dana Stevens, a movie critic for Slate Magazine. These two articles only touch on other outlets for pop culture, but look at a major source that is disseminating pop culture into most American’s lives, television. While looking at these articles, it is important to note how some parts of pop culture have value to them and others can contain a no discernable value.

As I read through this verbose chapter I began to pick up on the dominating themes of celebrity culture and their development over time. I consider myself somewhat of a celebrity super fan but as I read I realized I have never dove deeper into the meaning of celebrity but merely skimmed the surface. During my perusal of the chapter many thought-provoking concepts jumped out at me.

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

As stated by Graeme Turner in Understanding Celebrity, ‘the contemporary celebrity will usually have emerged from the sports or entertainment industries; they will be highly visible through the media; and their private lives will attract greater public interest than their professional lives’ which is quite an accurate statement. A majority of the public believes that celebrities exist for the publics’ sake and combined with the statement ‘without us they are nobody’ it sort of correlates. But when you think about the fact that these are people too with feelings, families and private lives, not so much. The introduction of social media allowing everyday people to intrude on celebrities’ lives also breaks the barrier marginally. This allows for another level of interaction for personalities to reach out to the public and therefore can have massive impacts on their stardom. The function of celebrity is to be the ‘super human’. In fashion industries enormous pressure is put on models to remain ‘skinny and attractive’. This is where

Celebrities can have a significant influence on their consumers’ choices because they are influential. For example, Lebron James, a famous basketball player, has been advertising for the Sprite company. This shows that company believes the stars, such as Lebron James can help advertise and promote their company because consumers will believe that Sprite helped Lebron James become a skillful basketball player. As a result, this will influence consumers to buy and drink Sprite.

These promote not only the products, but also the moods, attitudes, and a sense of what is and is not important. Mass media makes a possible impression of celebrity. However without movies, magazines, and news media to reach across people all over the world people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws,

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

Most people would say that in order to be considered a good role model, you first need to be considered a good person. A good person is typically a person who has empathy for others, tries their best to make good decisions, and follows the law. After reading this description, of what a good person is, celebrities would not typically be the first group of people that would pop into your head because of their bad reputations, but that doesn't mean that all public figures are known for their bad choices. Celebrities should be famous for their talents and skills in some sort of field, or they could just have a great life story and have done great things in their life which inspired people to do the same. After all, everyday people run red lights all the time and no one would ever know, but the moment a celebrity gets one traffic ticket, it will be instantly posted all over every single magazine and news station. Public figures should be considered role models because, many public figures can serve as inspiration to do great things and a great example of what can happen if you make bad decisions.