Celebrities For Sale By Mark Bittman And Smoke Signals By Carl Stoffers

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Since the dawn of radio, large corporations have exploited this vulnerability by spending large amounts of money on advertisements aimed at convincing youths and teenagers that they need their products in order to be happy. When successful, these corporations unrealistic expectations of the value of consumer products, as they convince children they will find happiness through obtaining the latest Power Ranger action figure or eating a Big Mac. The graph (Source A) demonstrates how media is targeted at various types of audiences segmented by age, like kids, teens, and adults. It is particularly telling that commercial advertisements about foods are particularly geared towards children. This may be because children are the most impressionable in this area, or this may be because children at that age develop lifelong eating habits. One would expect children to have too little purchasing power to make their own food choices, Benady suggests a possible rationale for this targeting: children have a substantial “pester power” to pressure their

Although seeing one’s favorite celebrity on television can be exciting for children, it can lead to a misunderstanding between the child and the representation of the product. For example, in the article “Kids Finally Speak on Celebrity-Based Ads for Food and Beverages,” the authors state that children can misunderstand a product that is unhealthy for them as a product that can make them as fit and healthy as their idol. Although celebrities are useful in the marketing strategies used in business on a daily basis one must look closely at the impact the advertisement will have on the target audience. This impact includes health impacts on the children today and the future generations to come. For the reasons that follow, celebrities should not advertise or endorse products that are unhealthy for children or teenagers because the motivation of the celebrities to endorse such products are in question and children are

Many commercials feature your favorite stars to help endorse a products. Sue Jozui in her excerpt, argues that consumers should stop supporting companies that use celebrity endorsers and that laws should be put in placed for advertisers. The author supports her position by first stating that the audience would connect approval of the celebrity with approval of the product. She continues by claiming that these kinds of advertisements are misleading. The authors purpose is to convince the readers to boycott certain companies that use celebrities as endorsers so that these commercials are no longer the norm. The author establishes a critical tone for consumers of voting age. The author's argument is invalid because companies should have the right to advertise how they choose.

Every day a consumer is being manipulated into buying a product due to the manipulation of celebrity advertisement. In Sue Jozui’s essay, “Advertising” she argues that we should boycott celebrity based advertisements and create rules and regulations for advertisers. The author supports her argument by first asserting that this kind of advertisement is insulting to the consumers. She continues by saying that advertisers constantly use a celebrity to support a claim. The author’s purpose is to inform consumers so that they do not get manipulated into buying the advertiser’s product because of the celebrity being showcased. The author expresses an outraged tone for the consumers. Advertisers should not rely solely on celebrities to sell their

“Celebrity and media culture are probably the most overbearing pop-culture conditions that we as young people have to deal with, because it forces us to judge ourselves.” Lady Gaga perfectly describes the corrupt system of celebrity culture. Fame and celebrity culture is nothing new to human nature. As humans progressed from hunting and gathering, people who have been skilled in war, sports, and art have captured people’s undivided attention. As a result, celebrity gossip is an unhealthy distraction that undermines public discourse and sidetracks people from far more important issues. Celebrities are exploited as products to society, set an unrealistic standard of beauty, and the military having to face improper discrimination and a lack of support compared to professional athletes.

Celebrities expose teenagers to partying lifestyles, profanity and inequity towards each other, using each other as if they were objects, sex, drugs, discrimination and more. Let's take Lindsay Lohan for example. A star since age six, Lohan was America’s favorite child, until she turned to drugs and alcohol. She’s now famous to the younger audience for her alcohol and drug abuse, demonstrating a harmful, reckless lifestyle to teenagers. Teaching them to have fun, do what you want, and don’t be scared of regulations and consequences. Another example, according to Deborah King, is Mel Gibson’s problems with alcohol which encourages us to take it as well, thinking it’s no harm. Another, celebrity who has a bad influence on us, is Miley Cyrus. Not so long ago, she was just a sweet little girl who was playing Hannah Montana on Disney Channel. But, now she’s appearing naked in her music videos, smoking marijuana on stage, spitting on her audience, etc. All of this has became not only her normal behavior, but also her fans’ too. Although, sometimes celebrities serve as good role models, the bad ones impact us more.

Nowadays, people turn on their televisions and mostly, every commercial includes someone famous using it and exclaiming how much they love it. Sue Jozui in her excerpt, argues that using celebrities for advertising should be boycotted and laws should be created against it. The author supports her position by first, explaining how “this kind of marketing is misleading and insults the intelligence of the audience”(Jozui). The author’s purpose is to point out how easily people are being persuaded into buying unnecessary products. The author displays an aggravated tone for concerned buyers. Jozui claims that using celebrities is misleading and the products should be boycotted; however, portraying famous people in advertisements is a great strategy for marketing.

For me growing up in central Illinois, tobacco was as much a part of life as were the cornfields we were trapped in by. My father for as long as I can remember chewed tobacco, so naturally I followed suit. Once I started drinking (and particularly in the Navy) everyone was smoking, so yet again naturally I followed along. Like a helpless little sheep I followed the crowd. It does not take much to persuade young adults that something is not only not bad for them, but they will look like a total and full fledged badass in the process. Tobacco for example, and more specifically cigarettes. Winston in their ad in an issue of “Field and Stream Magazine” published in September of 2017 is no exception. The tobacco giant is extremely persuasive in

This century is riddled with various problems and it just gets worse as these issues are starting to affect people at younger ages. Perhaps one of the greatest issues we face is addiction. Whether the addiction is to drugs or alcohol teenagers and young adults have been exposed to various forms of media that say it’s ok to consume the product because it is safer than other things. Communications and Biomedicine form a sort of alliance against such advertisements using scientific data and portraying that to their audience. Groups such as The Truth Movement or the World Health Organization have commercials on channels directed toward a teen audience before the addiction has a chance to take over. By performing studies on the teenage population and seeing how those substances can have detrimental effects on young bodies. Once the group receives data they are able to target their audience with statistics on how such drugs can negatively impact. Overall through the use of statistics, evocative images, and by reaching various audiences an advertisement company is able to communicate a certain message of either a call to action or request to quit doing something.

Psychologists point out that the “media blitz” targets what is known to be a vulnerable group because children lack the ability to “discern when they are being manipulated.” That means that unlike adults, children are being sucked in unknowingly to believe the messages advertisers create. Their mind is being changed without knowing it – adults at least are aware that companies are trying to get them to buy or believe something. Kids simply can’t understand what’s happening to them. As part of the new media blitz, not only are children being advertised to without parents’ knowledge, like at sleepovers, but they are also being marketed to in places that are traditionally marketing free: schools, daycares, and homes. In an American Psychologists Association article, “Driving Teen Egos – and buying – through ‘branding’” a psychologist who supports regulating advertising to teens, Allen D. Kanner, PhD, points out that children suffer because “The message that doesn't reach teens is that what is important is ‘how you think, what you like...and who you are’” rather than what and how much stuff you have. In the same article, Margo Maine, PhD, who works with girls with eating disorders, mentions the effects on girls especially: “Teenage girls spend over $9 billion on makeup and skin products alone, an example of advertisers

Companies are in the business of maximizing profits and must advertise in order to reach the consumer base. However, advertisements should not surpass certain limits. In Alan’s The Justification of Advertising in a Market Economy, he argues that to advertise, does not include a moral right to deceive, mislead, harass, or to create or foster insecurities or self-defeating values” (341). It is evident that advertisements play a major role in our lives. Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 Ads a day! (Simpson, 1). Even though everyone is affected by advertisements, there are certain groups who are most vulnerable. Advertisements portray the ideal woman as being perfect which results in women having to change their weight, size, hair color to name a few in order to fit the role. Women and young

Celebrity endorsed advertisements are everywhere now days. Sue Jozui in her passage argues that people should boycott brands that advertise with celebrities and set legislated rules. The author supports her argument by first describing different examples of celebrities advertising products. She continues by explaining to people what they should do about it. The authors purpose is to get people to boycott that kind of advertising and make guidelines for advertisers so that people buy the product for the quality not because of the celebrity. The author establishes an angry tone for the public reading or watching celebrity endorsed advertisements. Companies should have the right to use celebrities in advertisements to make a profit for themselves.

From a very young age, Americans unknowingly fall prey to advertising. The American Academy of Pediatrics reports that “The average young person views more than three thousand ads per day on television, on the internet, on billboards, and in magazines.” (2006) Advertisements alcohol and tobacco use and the consumption of unhealthy foods are leading American youth to make harmful, misguided choices that are detrimental to their health.

The general argument made by the New York Times’ Editorial Board in their work, “E-Smoking Among Teenagers,” is that the FDA needs to prohibit e-cig manufacturers from marketing and selling their wares to teens and children. More specifically, the Board argues that even child-enticing flavorings should be banned. They write, “The new rules ought to… outlaw flavorings clearly designed to entice children” (3). In this passage, the editors are suggesting that fruit- and candy-flavored e-cigs are a ploy to get minors vaping. In conclusion, the Board’s belief is that e-cigarettes should be banned from in any way enticing minors.