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Celebrity Ad Comparison Essay

Decent Essays
Every year, each brand is trying to come up with a new idea to advertise their products in commercials. My favorite one is from Pepsi, the soda company. I especially loved the ones in 1984 and 2004. Similarities between these two ads are the celebrity endorsement strategy and in each video, they included a song with a meaning that can affects people point of view. In 1984, Pepsi uses celebrity endorsement strategy to help advertise their products such as during the commercial, a celebrity can be seen holding a Pepsi can and drink it in a refresh way. Celebrity endorsement is when a famous person uses the company’s products to help sell a product or service. In this case, Michael Jackson was featured in Pepsi 1984 ad. During the video, Michael Jackson saw a young kid drinking Pepsi and danced like him on stage. The celebrity approached the young kid as Michael Jackson sang, “You're a whole new generation You're lovin' what you do Put a Pepsi in the motion That choice…show more content…
For this commercial, Pepsi is featuring not only one, but three celebrities: Britney Spears, Beyonce, and Pink. The video was based on the movie “Gladiators” as Britney Spears, Beyonce, and Pink are dressing up as the gladiators. In ancient Rome, a person, often a slave, is armed with weapons and were expected to fight with another person or a wild animal in a public arena for an entertainment purpose. The three females gladiators, Britney Spears, Beyonce, and Pink, threw down their weapons and protested with a song “We Will Rock You” from the artist Queen, instead of fighting with each other. From this song, Pepsi allowed the audience to see that the three females gladiators will make their own choices, not following the emperor’s order like they are supposed to. At the end of the commercial, the audience can see all three celebrities were drinking Pepsi as a reminder for the audience what product is being
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