Celebrity Culture And Influence On Drug Use

This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience. This character the celebrity transfers to the product is known as the “meaning “(2). The transfer of the meaning to the product goes through three stages. The first stage is in finding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability. After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning “available to the consumer in a material form”(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only

There are two ways that popular songs portray drugs there are the songs that glorify them and tell the story of the “party-life” and others tell the “after-story” that tell of the addiction, of hitting rock-bottom, of how it can ruin your life. More and more of the popular songs are pro-drugs and pro-“party-life” or they are slyly double sided such as Eminem’s Drug Ballad, songs that tend to be lesser known or less popular tell the story of the addiction, about hitting rock-bottom, and of recovery such as D.L. Downer A.K.A. James Williams’ Suga Boom Boom (Chasing Dragons). Drug Ballad, was released on May 23, 2000 in the album The Marshall Mathers LP (www.sing365.com). Suga Boom Boom (Chasing Dragons) was written and sung by D. L. Downer a.k.a. James Williams and his 16-year-old niece Laleazy was produced as a single by MajorEpic music label and was released on October 26, 2014. Both of these songs are within the rap and hip-hop genres. When analyzing and comparing and contrasting these two songs we need to consider why one is more popular than the other, why and how has drugs become such a prevalent problem, why are drugs portrayed differently, and how can we help those that are addicted and keep others from becoming addicted themselves.

This was one of the most powerful line to me in the introduction because I can totally relate to this. When I was younger I didn’t realize how much commercials and media had an influence on you. When you are in school programs and teachers teach you that drug and alcohol is bad but the catchy commercials of blondes drinking a cold glass of liquor always leave the curiosity in your head. For me I would say the biggest influence on my decision to drink is music and peer. Kilbourne later talks about the influence of decisions based on peers in chapter one. I remember songs I would sing growing up that glorified alcohol and drug usage and I didn’t think that it would influence me to try it one day. I remember sitting in the car with a group of

Celebrity Endorsement is a form of brand or advertising that involves a well-known individual using their fame to help promote a product or service. The most common business users of products are manufactures of perfumes, and clothing. Some Techniques that are used are for example, television ads and launch event appearances.

1b. List and describe briefly the major structures of the brain, as presented in your textbook, including the function of those elements that are most related to psychoactive drug reaction.

Cocaine had slowly risen into American Popular Culture, starting with an appeal to the elite class and ending with the Harrison Act of 1914. Employers encouraged the use of the coca leaf among their workers to increase productivity and decrease fatigue. Early physicians would prescribe cocaine to treat everything from morphine addiction to the common cold. Cocaine became a common ingredient in consumer goods. Marketers raved about the amazing effects of cocaine in their advertisements. Early historical figures, including Thomas Edison and Pope Leo XIII, endorsed French coca wine. It was difficult to escape the grasp of cocaine’s spreading popularity.

Media plays a large role in the lives of American's today especially the adolescent population. According to Marcella Nunez-Smith the average teenager spends 45 hours per week around some type of media.(Nunez-Smith et al, 2010) This amount of time is more than a child spends in school and quite often more than the child spends with their family. With that said, the media is likely to be the most influential part of a childs development. Each decision a person makes it based off of the knowledge he or she has about the subject. How drug use is introduced early in a child's life is likely to influence how an individual views drugs as a whole. The media plays a large role in societies opinion of drugs as well as how they view drug use.

Introduction - Use of psychoactive substances for recreational purposes is not a radically new social issue. In fact, history tells us that almost every society had their own pharmacopeia of herbs, potions, and substances that not only contributed to healing, but also allowed the user to escape reality (Schules 1992, 4-5). However, it is the contemporary use of psychoactive drugs purchased through illicit or illegal channels and used by persons neither prescribed nor in quantities larger than necessary that defines modern drug abuse (Robins 2006). Prior to World War I, substances like morphine, heroin, and cocaine were available in the major American cities, particularly those with active international ports. For instance, when Chinese immigrants were first imported to work in the mines and railroads during the early 1800s, they brought opium to America. It was the leisure class, who began to experiment with this drug, and, as in Europe, many major U.S. cities had so-called opium dens. In addition, there were a substantial number of "society women" who ended up addicted because their doctor prescribed this drug to deal with female histrionics or to "cure" an excessive sexual appetite (Johnson 2002). Within major cities, this problem began to spill over into other groups: prostitutes, child laborers, orphans, and even men and women of lower social classes seeking to escape the harshness of their lives (Courtwright 2002, 3-19). Between the widespread use and general

doing it. If people took the time to ask about the effects that drug use has

Whichever stance you may have on the matter, it is pretty evident that drug use is increasingly prevalent and an ongoing issue in the United States. “Drug use is on the rise in this country and 23.5 million Americans are addicted to alcohol and drugs. That’s approximately one in every 10 Americans over the age of 12 – roughly equal to the entire population of Texas” said Dr. Kima Joy Taylor, director of the CATG Initiative (Drugfree.org). Because of facts like these, the War on Drugs was created with the proposed mission to deplete the number of drugs being consumed and sold in the United States. After over forty years since Nixon declared it, the War on Drugs has continuingly failed its promises and created additional social problems for

The article suggests that money and exposure are key reasons for celebrities to tie their name to a large company that may not be healthy for children, for this reason; one questions the qualities of the celebrity. For example, one can question qualities of a famous athlete that endorses Sprite because soda leads to dehydration and athletes’ focus is often staying hydrated. Next, businesses use celebrities as a marketing strategy to gain attention for the product that the company wants endorsed. This causes the business to spend more money on more influential people leading to the assumption that celebrities are endorsing products that they do not actually use on a daily basis for money. After one is able to think critically about the logistics of the celebrity endorsing the product one can find that it is most likely about being paid or reaching a new

A bright beautiful sunny day that was distraught by a flock of raucous and exasperating sounds of paparazzi’s camera flashes directly gazing at a woman’s pale white face covered in big fancy sunglasses wearing a white dress. The aggravated look shined all throughout the woman’s face. Multiple deputies encircled, guiding her in a straight path towards the entrance doors. A cheerful long yellow tape written, “POLICE LINE DO NOT CROSS” in black font stretched along the sidewalk, remained only as the barrier between them. With the crowd sporadically calling out “LINDSAY!” coming from every direction, one can distinguish the woman to be as the troubled Hollywood celebrity, Lindsay Lohan. Walking past the mob, she hurriedly entered the big doors of a building with a signage that says “Beverly Hills Courthouse”. Moments later, a judge, before her, is seen ordering her a 90-day lock up in a rehabilitation center. Lindsay Lohan is only one of today’s unfortunate well-known celebrities who succumbed to Hollywood’s glitzy trap of fame and led her to the deception of drug addiction. Recently, there has been a stream of news headlines regarding celebrities’ personal struggle over drug problems. People should understand that celebrities are also natural human beings, they do good things as well as vacuous things triggered from their own different reasons; it may come from personal or social issues. With most celebrities already enjoying the glamour of money and power, what are the

Addiction is a state characterized by compulsive engagement in “rewarding” stimuli, despite adverse consequences. Unfortunately, addiction is extremely common amongst many people from many different backgrounds, including our beloved celebrities. What some fail to realize is that addiction isn’t planned, I don’t believe that anyone wakes up and decides to get addicted to drugs, alcohol, cigarettes, sex or any other form of addiction. Many reason’s people get addicted to certain substances or lifestyles is because of much deeper cognitive issues, such as depression. These cognitive issues lead people on a path, hoping for an escape from their everyday problems resulting in their unhealthy addictions. My question is, Are celebrities more susceptible to addiction?

Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research