Celebrity Culture And Its Impact On Society

The use of innovative marketing tactics are often implemented to achieve success in the restaurant industry. Using celebrity endorsers as part of the promotion for the restaurant is one common practice. Using celebrities, a restaurant or restaurant chain can distinguish itself from its competitors by increasing the brands reputation and name. Developing positive attitudes towards the brand as well as maintaining loyal customers increases sales and allows the restaurant to gain a distinct advantage over their competitors. The appropriate endorser must be chosen carefully, as the selection of the celebrity can have a positive impact on consumer perception. Conversely, selecting an inappropriate celebrity may have a negative impact resulting in a reduction of sales as well as poor brand reputation. Social media presence is also key for the promotion and success of the restaurant. Using marketing strategies which include the internet, Twitter, Facebook, Magazine, and newspaper coverage, celebrities can help the restaurants brand grow. This paper will explore the various reasons of how celebrity endorsements impact consumer perception.

Throughout America’s infantile years, the media solely consisted of the printing press, but as a result of industrialization, commercialization, and professionalization, it now extends into the world of technology, reaching far more Americans than ever before. Media can be defined as collective outlets for mass communication. In today’s society, massive amounts of media are consumed in a plethora of forms: newspapers, magazines, television, Internet, and social media. The 2007 U.S. Census Bureau 's Statistical Abstract of the United States reports that adults and teens spend nearly five months out the year watching television, surfing the Internet, reading daily newspapers and listening to music (cited in ABC News, 2006). In correspondence

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

In this world people put lots of stress on celebrities to be perfect all the time. Celebrities are worldwide. Celebrates cannot walk down the street without being bombarded by paparazzi. All of that comes with a reason. Kids look up to them, so celebrities have to be media train. Like with rappers, most of their characters portray a life full of crime and enjoyment. Children see that and they think its real life. Kids are on the internet doing ridiculous things to get frame. In this day and age with no free thinkers pop culture is effecting the youth.

As today’s population continues to grow, each day the number of potential voters grows with it. The number of young voters is considered one of today’s most important topics of society. Having the ability to swing the decision of the young, newly registering voters could make or break a shot at the presidency of the United States. There are countless organizations and associations devoted to raising the number of young registered voters. With this negative comedic attitude towards Governor Palin the way these Americans votes’ are swayed could have a great impact on the election, especially considering the many adults and young adults that are tuning into Saturday Night Live. Many of the young and undecided voters who are making up the audience of Saturday Night Live are not also tuned into the campaign. Lauren Feldman, a professor from American University, tells a reporter that, “The power of late night comedy to influence voters really lies among those voters who are currently undecided and are

In the article, “Appropriation of Mainstream News: How Saturday Night Live Changed the Political Discussion”, authors, Angela D. Abel and Michael Barthel, argue that alternative news sources, primarily Saturday Night Live, have changed the means in which we obtain and interpret news and information. The article’s most significant argument is centered around the now famous Saturday Night Live skit in which Tina Fey parodies Sarah Palin, the 2008 Republican vice-presidential candidate. In the skit, Fey and Amy Poehler impersonate Palin and Katie Couric’s interview in which Palin struggles to answer Couric’s questions. According to the article, studies found that after the skit was aired, there was a vast increase in

For thousands of years, we have laid our lives in celebrity’s hands. In Collin Palmer’s short essay response to Deborah King’s article “The Impact Celebrities Have on Our Lives,” he argues that celebrity obsessions are over-exaggerated. Nevertheless, I agree with Palmer that celebrities bring us relief from our everyday stresses, however, King seems to be exaggerating the dangers they pose to teenagers. Adults are obsessed with celebrities but children take it too far. In the article “Essay about Celebrity Role Models and Children” by Bartleby.com they clearly state that celebrities are not good role models for children, “People look up to celebrities as role models, the youth especially.

One study looked at how priming impacted voters’ perceptions of candidates in the 2000 election. In this study, researchers used date from the National Annenberg Election Survey to see how public perception of both George W. Bush and Al Gore changed after they went onto a late-night comedy show. The results found that Bush experienced a perceived increase in honesty, inspiration, leadership and warmth; Gore, in contrast, was perceived to be more knowledgeable and caring (Moy, Xenos, & Hess, 2005). One possible reason for this shift in candidate perceptions is that late-night shows often humanize their guests. When a presidential candidate goes on stage, he or she is not off-limits to the host. Everything the candidate has said or done is

In the article, “The Impact Celebrities Have On Our Lives”, Deborah King, explains that celebrities are people who people obsess over, but not all of them have a positive impact. In the beginning, King points out that society is obsessed with celebrities. She explains that people are always going to the store to buy magazines or go online to look at celebrity gossip. The article also suggests that celebrities are good reflections for us. Also, the impact of celebrities can be positive as well as negative. It is also important to note, that she emphasizes, we secretly want to see them fall so that we know that even our gods have feet have clay. Finally, King concludes that we should be spending our time on something more useful than look

After 2004, research studying the effect of celebrity politics increased dramatically. Celebrity endorsement of a candidate can lead to an increase in voter turnout by the uninformed masses (Veer 2010, Frizzell 2011). Because this portion of the public is not aware of the nitty-gritty of politics, chances are that they will believe celebrities on almost anything. Celebrity speakers at the Democratic National Conference in 2004 increased voter turnout due to the media attention they gained (Payne 2007). A similar thing can be seen with celebrity symbolism. Bill Clinton and his saxophone, Barack Obama dancing on Ellen, and Barack Obama’s mic drop at his final State of the Union address are memorable symbols of these presidents (Street 2012). To the uninformed masses, primarily the younger generation with unfiltered access to social media, these events have become memes and internet trends. For a comprehensive modern example, Obama’s passing endorsement of K-Pop group SHINee, various comedic images released over his two terms, and his “dad humor” created a buffer to essentially shield some of his more negative politics from a large generation of young influencers, thus increasing his approval ratings from the new generations and recent social trends surrounding the 2016

The media has played a significant role in American culture. It has influenced our political, social, economic beliefs, and democratic values for centuries. The objective of the media is to provide audiences with fast and reliable news while informing citizens of the latest news coverage. The majority

Not only have they taken residence on the west coast, but many have been taking active roles in government. From Ronald Raegan’s presidency to Arnold Schwarzenegger’s governorship to Leonardo DiCaprio’s campaign against global warming, stars have been known to use their influence to promote their various political agendas . Oftentimes, it is the average citizen’s support that matters more than celebrities alone, as evidenced by Trump’s presidential victory. But, that does not discount the fact that in some instances, money does equal influence. Ranging from the use of political machines to patronage, wealth and riches are known for swaying a ballot and securing high-profile positions . Although people are not outright corrupt, in 2018, there are “under the table” deals to back a party and key

Celebrities should use their status to influence younger voters by popularizing political movements as they bring attention to important campaigns, have the ability to influence people’s opinions and have a variety of ways to communicate with their fans through media and technology.

In the modern America, there are many celebrities who are very popular of their own fame, but not famous for their skills on their industries. To list the famous celebrities: Paris Hilton, Justin Bieber, and Kim Kardashian. These three celebrities are very popular for being famous on TVs that fame could come from bad or good images. They are well known for their lack of personalities than their achievements in the celebrity lives. For an example, Justin Bieber has many male anti-fans who hates him for his personalities or lack of musical skills, and maybe some are just jealous of Justin's fame because he got popular so quickly on the internet. These ideas go same as the other two celebrities that I mentioned, yet, Kim and Paris are also well known for the leaked sex tapes that issued the whole world because they have the attractive physical bodies that everyone looks for when looking at a female celebrity.

Although celebrity culture is typically associated with actors and actress, consumers may also rely on the trustfulness and credibility of politicians and first wives when deciding fashion trends. In the 1960s, fashion icon Jackie Kennedy took over the fashion industry (Joel 1). She appealed to many stay-at-home women because she was commonly known to have a “sophisticated simplicity” (Joel 1) approach to fashion. Her successor, First Lady Michelle Obama has instantly become a fashion icon herself as well. She is commonly seen wearing American designers therefore pushing “the American fashion industry into the international spotlight” (Givhan 1). People are often so draw to her style because it gives a glance into her personal life. As Givhan states, “Obama’s clothes have connected with the public in contemporary terms, in the language of Hollywood’s glamour, Seventh Avenue’s bold entrepreneurship and the democracy of the mass market” (Givhan 1). In March 2009, Michelle Obama appeared on the cover of US Vogue which showcased her “dress, style, and poise” (Gibson 40). Brett Schenck, president of Hart Schaffner Marx states, “It’s usually the frenzy behind the first lady” (Jones), but in the some instances, President Obama has also made an impact on the fashion industry. In the summer of 2009, designer Donatella Versace created a runway show that was designed and dedicated to him. The clothes she created where inspired by President Obama because it showcased “a relaxed man