Celebrity Culture : The Impact Of Celebrity Culture On Consumer Behavior

Some of us would say “No”, but the majority of us would leap on the prospect of living the life of a celebrity. Who doesn’t want the perks of vacationing all over the world, having someone wait on you hand and foot, receiving freebies from designers and all the other perks that come with being a celebrity? The question is do we want the downfalls that come with fame? Can we handle vicious tabloid scrutiny, fabrications, and assumptions? Being a celebrity has its perks, but at what cost? Fame and money can be the root of all evil. Never the less, we are contributing to the madness when we purchase tabloid magazines, watch entertainment shows that follow celebrity activities and judge them for their actions.

A celebrity is not a person known for his/her talent or achievement, but an individual recognized for his/her reputation created by the media. The phase of stardom is slippery, and media may choose to represent celebrities varying from exaggerated admiration to mockery. The three texts chosen, movie "Sunset Boulevard", feature article "Over the Hilton" and television show "Celebrity Uncensored Six" are texts presenting different perception of celebrities than their usual images - either corrupted by the encircling media, overloads oneself with self-indulgence, or just mocks celebrity in a broad spectrum. Such media items empower and impresses the audience by perceiving celebrities as people who pay the price of privacy to gain well

In Susan Bordo’s article “Never Just Pictures: Bodies and Fantasies” this is an article that is informative as well as interesting. Bordo mentions celebrity names like Alicia Silverstone and famous dieting products like Citra Lean to introduce the “thin” trend in today’s popular culture. The author explains how today’s society explores different media cites to acknowledge how individuals should appear in today’s world. Advertisements have also become a big part on the reflection of society’s beliefs. Bordo talks about body figures that were once considered normal, have become known as an abnormal appearance. Bordo wants to convince the audience that being thin has become an issue that must be addressed by the general public,

“We are constantly surrounded by all sorts of media and we construct our identities in part through media images we see.” Social media plays a huge role in constructing our idea of the perfect body. But it hasn’t always been the same idea. Over the years, the perfect body image has changes. The ideal body image has changed so much over time because media never stays the same, fashion trends are always changing, there’s such a diversity of bodies in this world to choose from, and different cultures consider different bodies beautiful.

For example, the images and celebrities in the media set the standard for what we find attractive. As a result of, leading people to go to dangerous extremes to have the biggest biceps or fit into size 2 jeans. Today, more than 66 percent of Americans are overweight or obese. In the American body, the media idealizes images of the male and female bodies. But, at the same time the media in the form of television, the internet, movies, and print publications is more powerful than before. “We live in a day and age where people make it IMPOSSIBLE for women, men, anyone to embrace themselves exactly how they are. Diversity is sexy! Loving yourself is sexy!” (Strecker, 2015, para. 2).

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Body image remains to be a very controversial topic in today’s society, because of how easy it is to become a hate crime over a small comment on how small or big someone’s body is. Today, it is unavoidable to see the look that it seems society wants us to look. Professor Susan Bordo writes the article, “Never Just Pictures”, describing her investigation between the media and its effects on how people view their bodies. She uses ethos, logos, and pathos to bring in the attention of the people, in order to get her message across to be aware of media and how they portray the ideal body image. Bordo notes the patterns of the different types of models that magazines and commercial ads use, to say that even though they have changed the face of beauty, they never really changed the body of it. And she analyzes the affects that these ads have on how people view their bodies, and alter what the ‘ideal’ body image is. Bordo uses other sources to prove her argument mainly allowing readers to have more reasons to side with her argument. Having reviewed this article, I think that we should publish this article in the Shorthorns, because it will attract the attention of most people, since right now young people still struggle with differentiating between what is a real body and what is a body that has been altered for the likes of what the media likes.

In the article, entitled “The Impact Celebrities Have on Our Lives,” Deborah King establishes the reasons why being overly obsessed with celebrities can lead to bad habits. To begin with, King points out that everyone is too obsessed with celebrities. The article indicates that the younger the audience, the more likely they will try to be like them and want what they have. Furthermore, King writes that even though there are positive celebrities out there, people seem to be more obsessed with the celebrities that make bad influences on people. In addition, she emphasizes that even though there are celebrities that seem like good role models for their audience, they have a private life that no one seems to know about. As a result, King concludes

In the article, “ The Impact Celebrities Have On Our Lives,” Deborah King explores the issue of celebrities impacting our lives, both negatively and positively. To begin with, she mentions that, today, we are overly obsessed with celebrities, whether they are positive or not. The author demonstrates that negative celebrities are more well-known than positive celebrities since they are mentioned on the news due to their salacious actions. Furthermore, King mentions that there are many positive celebrities that are famous despite the negative ones. In addition, she emphasizes that even positive actions performed by celebrities can get on the news, not just negative actions are publicised. Finally, King concludes the article by mentioning that

Today, women still feel pressured to be thin but also curvaceous. Celebrities like Kim Kardashian, Jennifer Lopez and the OG Marilyn Monroe are women that are idealized for their thin, hourglass figure. Women who don’t naturally have this figure are now achieving this look in other ways that can manipulate their bodies. In order to achieve a curvy, hourglass figure, women have turned to plastic surgery, diets, and waist trainers. Ladies are so constrained to resemble the perfect lady that they will do whatever it takes to accomplish a trendy look, yet have they gone too far? Brooke Erin Duffy, an

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

Celebrities are everywhere in the news, the latest gossip appears in the weekly magazines without fail. Whether they be an actor, athlete, dancer, designer, model, singer or just rich; there is someone out there who is watching that person like a hawk, not letting a single breath go unnoticed. Such is the life of the rich and famous, under the incessant gaze of journalists and the paparazzi. Lives that many people take a great interest in and admire to the point where others would liken this great interest and admiration to a cult-like worship of celebrities. This is a brief description of what I think to be celebrity culture.

For another example, Kim is like a spoiled child who would make a fuss over a little thing that she cannot obtain. Paris seems to be a woman with overly self-confidence, who objectifies the men as the sexual object to satisfy her lust. If these actions were occurred by the male celebrities, then they could have many down side of their lives, but, for Kim and Paris, there could be some bad consequences, rather yet, it would soon to be another step up for their fame. According to these issues, the modern America media focus on being the hot issues and being famous, but the media started to show the bad actions as just a comedy that will help the celebrities to get more attention; even when the actions sometimes would have some negative effects on the

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

The downside of fame is the interference of the media in one’s life. Stories concerning celebrities are likely to attract customers, just for entertainment purposes. Celebrities’ life is publicized, criticized and mocked at. Reporting celebrities downfall seems to be particularly appealing to the public, and it seems that hardly a day passes without the news reporting a celebrity’s’ downfall. Some people are obsessed with famous people, their life styles, and have desire for more information. Media’s negative role destroys the famous people’s lives. Famous people deserve privacy and respect. This essay will discuss the unfair treatment received by famous people from the media.