Censorship In Sports Research Paper

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Jordan really targeted an audience of adults and teenagers who have a biased mindset, with the goal of having them rethink their morals about equality in the U.S. Nike was able to use Jordan as a spokesperson so that he can urge audience members to believe in what the company stands for, which is equality and build trust and in their customers to promote their business and products. This was also a source of ethos displayed. The Declaration of Independence is also used as a prime source of persuasion that make people question their humanity, due to the amble amount of inequality in the world. If equality does exist in the U.S, then there must be boundaries that are set. Nike tries to connect to that idea by including sports with the goal of building more credibility or trust, also known as ethos.

Air Jordan has been a huge part of the shoe game ever since they first came out in 1985. When Nike first saw Michael Jordan’s performance in college they immediately took action with him he got drafted into the NBA.. With all of his athletic ability not every game did he always play like the superstar he played like as we know him today. Yet his shoes still did sell pretty well for his first and second years playing in the NBA. As the years went by Michaels show performance got way better by averaging 30 points a game, and that’s when his shoes went crazy in selling. Everyday there were about several million pairs of Jordans selling each day. To think that Air Jordan could've never existed after Michael Jordan tried to get his agent to get him a deal with Adidas. But Nike pulled out and got Jordan to sign with them.(Elder, 2013) Nike noticed what a tremendous impact that Jordan had in the NBA. In matter of fact he played so good that Nike wanted to make him his own brand of shoes called Jordan. The first pair of shoes they made called the Air Jordan 1s weren’t selling or changing the game so they had to make a good color that opened people's eye.

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

Here are many athletes that get sponsored by many brands like Nike,Under Armour, and Adidas. Those three brands are the main brands that sponsor athletes in sports. It is estimated that Nike makes 11 million dollars a year off of star athlete Lebron James. The brand Adidas offered basketball player James Harden 200 million dollars in an attempt to steal James from Nike. Adidas ended up adding James to their multi-billion dollar team. Every brand has a cover star. Some athletes are fortunate enough to have their own brand like the legend Michael Jordan. As you can see companies pay their athletes, but some companies sponsor sports

In a perfect world, student publications wouldn’t be censored, but as many people know, the world is far from perfect. Censorship is an unfortunate reality for many student publications across the nation and although it is perfectly legal for them to be censored, many advisors and publications staff members are unhappy.

The venue and staff are not responsible for any damages nor items that are lost or stolen. Bad sportsmanship will not me tolerated and persons will be asked to leave without refund. All money must be turned in by the deadline and is non refundable once turned in. I, my staff, nor the venue is responsible for any accidents obtained during this event. I also agree to abide by the rule set forth by the event

In the commercial, Jeter walks to the plate at Yankee stadium. The fans are chanting Derek Jeter. Jeter tips his helmet to the pitcher, who is from the Yankees longtime rival, the Boston Red Sox. The pitcher tips his cap at Jeter, and soon the whole stadium does the same. The ad incorporates celebrities like Tiger Woods, Carmelo Anthony, and Jay-Z . The commercial displayed both baseball fans ' appreciation for Jeter, as well as the use of Jordan products.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Companies all over the world are in bidding wars to get their name at the top. Whether it's on the hood of a car in a NASCAR race or on the jersey of a soccer team, these companies know the importance of sponsorship. Sponsors come from every corner of the business world and some even make it big if their sponsored athlete makes it big.

Brand sharing is extremely relevant across all brands except for Media Networks (because it covers ESPN and other adult audience channels).

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its

Nike has an umbrella of brands under its name like Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, etc. Nike is a highly recognizable brand across the globe as because of it’s swoosh logo and the trademark “Just Do It.”. Nike is endorsed by many famous sports personality which makes the brand more desirable.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.