Cereal At The Store Study

This report examines the UK market for Breakfast Cereals. The market has grown substantially in the last 5 years with a high demand for quick meals in the morning due to busy lifestyles. This has had an advantage to the sales of the market.

The ready-to-eat (RTE) breakfast cereal industry has been very successful for decades, achieving high returns and growth. By 1994, the US market alone has grown to $8 billion in sales, and 2.82 billion pounds in volume and In 2007, the market value for the industry was $11.2 billion. Despite its high profitability, the industry has grown more concentrated over the years with very few and mostly unsuccessful entry attempts. The breakfast cereal was first invented in 1863 by Dr. James Caleb Jackson who made the granola. The granola was a hard wheat that had to soak overnight before it could be eaten. Later the popular Corn Flakes was invented.

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

The value chain, Appendix B, in the RTE cereal industry consists of branded manufactures and private labels that receive their raw materials from suppliers and then distribute their product to food stores, drug stores, and mass merchandisers where the end consumer can eventually purchase the cereal product. Private labels rely on wholesalers and third-party distributors to get their product on the store shelves where the end consumer can purchase these items.

Materials: Four types of Cereals, strong magnet, plastic bags, scissors, large bowls, metric measuring cup with a spout, water

Growing up during the time when I was considered a "latch key kid", I know how easy it was to persuade guilty parents to buy cereals that I liked. During my childhood days, typically after school, commercials would run in between watching cartoons, advertising happy families at the breakfast table eating cereal that had colorful characters and promising a toy in each box. However, General Mills began advertising that their cereal was made from "whole grain", therefore implying that a healthier cereal option, which often were not. "Those messages are often contain misleading messages appealing to the benefits of eating high-sugar cereals and leading to believe high-sugar cereals are healthy choices" (Song, Halvorsen & Harley, 2014, p. 575). The rabbit on the box of Trixx, the bird on the Cocoa Puffs (that we went coocoo for), the leprachon on the lucky charms, the Captain on Captain Crunch, etc. all served as cereal from memories.

Renting a small bakery in Melbourne, Victoria, he produced Australia’s very first batch of ready-to-eat breakfast cereal. Going door-to-door, Halsey and his team sold a breakfast food known as Granola (made of oats, maize, wheat and rye) and another known as Granose (Weet-Bix’s unsweetened advocate) as healthy alternatives to the popular insubstantial and fatty foods of that time.

The first step is to address the integrity of the product itself. It needs to be top tier from the start. Whole or natural grains, balanced nutrition, and taste are paramount in today’s market. Appealing labeling is important and should appease both young and old. It may be the parents that purchase the cereal but it is the children that influence that purchase. The effect that this dynamic and reciprocal relationship has in this instance is usually a compromise between the parent and child

It was brought as a gift by the chief's brother. The colonists ate the popcorn with milk and sugar. This is the first known breakfast cereal.

| Social: * Because of women are busy with their career now, we need to produce new type of cereal for those have no time to eat breakfast at table but they can eat in the car. The new product will have milk package on the top and cereal on the bottom cup, they need to use straw to push down so the milk will fill in the bottom cereal, then people can enjoy their breakfast in the car. * Meanwhile, we will put promotion in the cereal package for teenage to purchase. For instant, if you buy a box cereal, you will find one pin, this pin allow you download songs, and Hockey ticket coupon for the upcoming events, also scratch to win an Ipad or IPhone when you buy any Kellogg’s cereal.

"Hello we are generic cereal brand name and we believe that breakfast is the most important meal of the day. That's why we spent over a hundreds years perfecting our family recipe. So that you can get the nutrition you need, to get through your day.

Kellogg’s is a company that produces and sells cereals, fruit flavored snacks, breakfast biscuits, beverage, crackers, toasters pastries,

Cereals located on the shelf also segmented, cereals for: children – with high energy and protein – traditional cornflakes – fruited – oats

giant multinational breakfast foods company United Cereal, portrays the background of a launch decision for a new cereal product, the ‘Healthy Berry Crunch’.