Cereal is a common household breakfast item developed in the United States and produced using processed grains. In 1830, Dr. Sylvester Graham, a Presbyterian minister, in expressing his distaste for the traditional carnivorous English breakfast and preaching Christian vegetarianism, developed Graham flour , the first modern whole wheat grain flour , and Graham crackers, made of Graham flours. Subsequently, “Dr. James Jackson of New York, [purchased] large quantities of Graham flour, [baked] them up, [rebaked] them, and [broke] them again” to create a breakfast product named granula, and that became the first modern breakfast cereal manufactured. In 1887, John Harvey Kellogg, a Michiganite and follower of Graham and his dietary reforms, …show more content…
Out of these countries, the breakfast cereal manufacturing industry is the most prosperous and well-documented in the United States, the country that invented breakfast cereal. Figure 1: American Map of Winter Wheat Productions
Breakfast cereal is made of wheat, which is generally produced by harvesting grains from commercial crops. Depending on winter conditions, wheat could be grown as a winter crop or as a spring crop. Modern wheat farmers use an apparatus called combine harvester to collect wheat products, which could harvest wheat automatically without requiring extensive labor on wheat farmers . According to the U.S. Department of Agriculture’s Statistical Services Bureau, the average farm size in the United States is 432 acres in 2012, a 3.8 percent increase from the 2007 figure of 418 acres. However, only 1/3 of these lands are exclusively used for grain harvesting. Specifically,
1) The Big Three firms, Kellogg, General Mills, and Philip Morris, formed practically an oligopoly in the RTE cereal market. Their price and cost levels moved in lockstep, following signals sent mostly by the biggest player, Kellogg, while their tactics could be used against outside competition, as suggested in the scenario below. Although RTE cereal is a basic food item and production technology stabilized for about half century, the industry had effective barriers to entry. The competition between incumbents was friendly while most of the inputs came from a perfectly competitive market, agriculture. Major customers, the food stores, were coopted in perpetuating barriers to entry in the form of shelf space “slotting”.
There are a lot of types of breakfast cereal in our live. Breakfast cereal provides many nutrients to us. Iron is one of the most important nutrients in the diet. Breakfast is considered to be
Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.
Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.
In the RTE cereal industry, there were three large manufacturers, General Mills, Kellogg and Philip Morris that had a strong presence in the market. They were extremely profitable with pricing power and dominated the whole market with great market share; all this made it unattractive
There has been an increase the varieties of cereals that are available in the UK market, weather it be for dietary reasons such as gluten-free or nut allergy, the market has done
U.S. market consumed 2.82 billion pounds of cereal, grossing nearly $8 billion in sales for breakfast
In the article “100 % American” Linton’s explain that most American are nationalism, they are extremely pride of their nation. They believe that are an autonomy ethnic group, but their daily habits has been proved the contrary. For example, their clothes materials are a contribution of Asia ethnicity; the bathroom utilities from Europe. Also the food containers are originated from Chinese culture. Furthermore, what they assumed as American Breakfast is the result of cultural diversity; all the ingredients are a contribution from different cultural-ethnics around the world. For example the most popular morning beverage “coffee” is an Arabian contribution, the great “American Cereal” is originated in the Near East, oranges from Persia and also
In 1996 California was the first state to sign for medical marijuana, ever since then 22 more states have joined. Now in 2015 the current states allowing marijuana as a medical option are, California, Alaska, Oregon, Washington, Maine, Colorado, Hawaii, Nevada, Montana, Vermont, Rhode Island, New Mexico, Michigan, Arizona, Washington DC, New Jersey, Delaware, Connecticut, Massachusetts, Illinois, New Hampshire, Maryland, Minnesota, and lastly New York.
Many Disney movies people have watched are actually from some legend in some way. One of the more shocking tales would be “Snow White.” Disney took “Snow White and the seven dwarves” and cleaned it considerably. The tale the Grimm Brothers’ created was originally named “Little Snow White.” “Little Snow White” was about a woman who wanted a daughter that was, “ white as snow, as red as blood, and as black as the wood in this frame." (Little Snow White, (Jakob and wilhelm grimm 2005) Eventually, she had a daughter who was fairer than her, and she wished her dead. The mother called the huntsman and said, “Kill her, and as proof that she is dead bring her lungs and her liver back to me." (Little Snow White, 2005) Snow white begged for mercy from the huntsman and he let her live. She ran into the forest and found a house were seven dwarves. Eventually, a woman came to visit and said she was selling lace bodice. The women decided to dress snow white, but she pulled to tight and Snow White could not breathe. The women fixed the dress and put a pin into Snow White's hair that was filled with poison. Snow White's evil mother had tried her hardest,
In 1930 there was around seven million farms in the United States, now there is about two million. Advocates for farming and agriculture are worried about losing farms and farmland (source E). The total number of farms has fallen dramatically since the 1930s, but the number of larger farms has grown. Today small farms make up 92 percent of all U.S. farms and the other eight percent are large and very large family farms and nonfamily farms (source L). Even with the loss of many farms and farmers, the number of acres of farmland remains constant. The size of farms has increased, but not all farms are the same size (source E). The technology of today has made it possible to farm more land with fewer producers (source A). There is 915 million acres in farmland in the United States and the average farm size is 434 acres. In Kansas there are around 65,500 farms with 707 acres in average. Eighty-eight percent of the Kansas is under agricultural production (source L).
The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).
Socialization is the process which people learn the attitudes, values, and behaviors that are appropriate for members of a culture. My family experiences relate to me by learning the proper way to behave, morals to believe, and knowing what to value in life. Between the views and attitudes of my parents, they both believed that women deserve equal rights with men and stood up for equality. There wasn’t any conflicting ideas within my family about the nature and “proper” role of women. There are generational attitudes in the way my parents grew up verses myself. For an example, my parents grew up in a society of where girls are expected to learn how to clean and cook in the country, while boys were expected to run the farm and do agriculture.
The cereal market is a booming industry. It has been around for over one hundred years and continues to attract millions of customers’ everyday. The market structure of the cereal industry is an Oligopoly. This is because there are four large firms, Kellogg, General Mills, Post, and Quaker Oats, which dominate the industry.
The increase in food demand means that average farm yields have to reach 70 to 80% of the yield potential ceiling within 30 years in different major cereal systems to keep up with demand (Cassman, 1999). However, several