Cereal Marketing Plan Essay

1382 Words Oct 18th, 2012 6 Pages
OMG ACTIVE CEREAL
TWO-YEAR MARKETING PLAN
By Christine Shao
Name and appropriateness of choice
OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers, so the word ‘ACTIVE’ is used to describe how the teenagers should be.
Summary of market position
OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan, which naturally helps lower cholesterol re-absorption. It is made from 100% wholegrain rice imported from China DongBei where produces the top rice in the world. It is also high in fibre, iron and the B vitamins, B1, B2 and niacin. OMG
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Other notable strengths in OMG Active Cereal include:
•We will use excellent grocers as global channels of distribution (i.e., Woolworths, Coles, and IGA etc.)
• Our pricing strategy is below most of our competition, giving OMG Active Cereal a competitive edge with consumers looking for value for their money.
Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another “nutritious cereal”. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers.
Threat – OMG Active Cereal‘s most noteworthy threat is that soon, many cereal companies will also release a breakfast product that focused on teenagers.
Opportunity - Compared to the rest of the market, OMG Active Cereal‘s most notable opportunity is that it is the first cereal which is especially served for the teenagers at the ages of 13 years to 19 years.
Competitor analysis
OMG Active Cereal has two major competitors- Uncle Tobys and Kellogg’s. Accounting to an online research
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