Cereal Marketing Plan Essay

This category is very high in the RTE cereal industry. RTE cereals compete with every single breakfast buyer option that is out in the market. For instance, a person might choose to eat an egg sandwich or fruits or pancakes rather than cereals. Through high advertising costs, RTE cereal companies create brand awareness among consumers by presenting their products as the healthier breakfast option and therefore remain competitive.

Dist. LEXIS 96108 at *7-8. The box mimics the design of health food cereal boxes, despite “sugar” and “corn syrup” being third and fourth on the ingredients list. Sabach, Exhibit A. This contrasts with Videtto v. Kellogg USA, 2009 U.S. Dist. LEXIS 43114, *7-8 (E.D. Cal. May 20, 2009), where fancifully design elements including the spelling of “Froot” and the mascot signaled that the cereal was unhealthy. Similarly, the box claims “100% nutrition.” Sabach, Exhibit A. This could be misinterpreted to mean that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could … be interpreted … as a claim that all the ingredients in the product were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Dominik Sabach implies that because of these factors, “he intentionally chose “Complete Blueberry Pomegranate” over other cereals…. Based on looking at the cereal boxes, Dominik believed that … other cereals … were likely to contain greater quantities of sugar and artificial sweeteners.” Sabach at 8. Thus, this packaging is “false, misleading, and reasonably likely to deceive the public.” Id. at

3) Who is Kraft Kool-Aid’s customer, and what trends do we see in that market

Because of women are busy with their career now, we need to produce new type of cereal for those have no time to eat breakfast at table but they can eat in the car. The new product will have milk package on the top and cereal on the bottom cup, they need to use straw to push down so the milk will fill in the bottom cereal, then people can enjoy their breakfast in the car. Meanwhile, we will put promotion in the cereal package for teenage to purchase. For instant, if you buy a box cereal, you will find one pin, this pin allow you download songs, and Hockey ticket coupon for the upcoming events, also scratch to win an Ipad orIPhone when you buy any Kellogg’s cereal.

General Mills emphasizes that Cheerios is a quality and nutritious cereal through its product and packaging. Cheerios remains a healthy and tasty breakfast option for all ages. Cheerios is considered a convenience product, where the consumer does not spend much effort to evaluate prior to purchase. Cheerios has significantly less calories, fat, and carbohydrates than the average cereal according to CalorieKing which compares foods based on their nutritional facts. The ingredients of the cereal are whole grain oats, modified corn starch, sugar, salt, Tripotassium Phosphate, and wheat starch (in order of most used). The American Dietetic Association lists Cheerios’ Nutrition Facts as the following per one cup: 120 Calories, 2G of Fat, 0Mg of Cholesterol, 270Mg of Sodium, 22G of Carbohydrates, 3G of Fiber, 1G of Sugar, and 4G of Protein. Cheerios are packaged inside a sealed bag for health reasons, which is then put inside a 12 inch by 8 inch box for display. The 12 by 8 inch box is considered the primary package while the sealed bag is the secondary package for the cereal. The box is bright yellow which draws the customer’s eye and is considered a brand association of Cheerios. It also has a picture of the product on the front so the customer knows what he or she is buying. General Mills does a great job labeling its products to ensure that the customer knows that it is a healthy product and it can be trusted because it has the General Mills check on it. The

| Social: * Because of women are busy with their career now, we need to produce new type of cereal for those have no time to eat breakfast at table but they can eat in the car. The new product will have milk package on the top and cereal on the bottom cup, they need to use straw to push down so the milk will fill in the bottom cereal, then people can enjoy their breakfast in the car. * Meanwhile, we will put promotion in the cereal package for teenage to purchase. For instant, if you buy a box cereal, you will find one pin, this pin allow you download songs, and Hockey ticket coupon for the upcoming events, also scratch to win an Ipad or IPhone when you buy any Kellogg’s cereal.

The box could have had playful elements such as a mascot or a colorful design, which might have signaled the cereal to be fun rather than healthy. See Videtto, 2009 U.S. Dist. LEXIS 43114, at *7-8 (fanciful design elements on Froot Loops cereal boxes, including the spelling of “Froot” and a mascot, signal that the cereal is unhealthy). Instead, despite sugar and corn syrup being third and fourth on its ingredients list, the box deceptively “tap[s] into the current health conscious message” by mimicking the boxes of serious health food cereals such as Kellog’s Special K. It does this through a similar white background, colored bar at the top, logo and check mark that seem to certify the product, and picture of the cereal. Compl. ¶ 14; Compl. Ex. A. While some might argue that the picture of the cereal clarifies what the product contains, the ingredients are unclear from the picture, and the rest of the elements misleadingly compare the product to low-sugar, high-fiber cereals. Similarly, the box claims “100% nutrition.” Compl. Ex. A. This could be interpreted as claiming that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could . . . be interpreted . . . as a claim that all the ingredients . . . were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Because of these factors, Plaintiff Dominik Sabach “intentionally chose

Instead of using cute characters to sell the product, General Mills should attempt to make low sugar, glutten free, healthier cereal for children. Research shows that the box could also benefit with educational information, which I am in agreement. Why not educate kids on the importance of eating less sugar, regular exercise, fruits, vegetable, etc. In addition, perhaps educate on recognizing obesity and diabetes, what to do and how to prevent these health issue from occurring. Eating cereal for dinner or as a bed time snack, would have placed me in the high risk. Fortunate for me, I also grew up in a time when we went outside to play in the park and computers did not exist, and the only reason why I did not grow up as an obese

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Tasty Foods Corporation was founded in 1995 by Henry Abercrombie. The corporation is a food conglomerate that has major product lines including cereals, frozen dinners, canned sodas and fruit juices. Abercrombie founded the company with a small inheritance and with the idea of producing instant hot cereal. The firm’s hot cereal proved to be a success and was well accepted by the consumers. Over the years it grew by its acquisitions and product innovation ideas, expanding considerably over the last 40 years. In addition, Abercrombie proved to be an excellence business person that had a lot of vision and was very business-savvy. When Abercrombie’s health started deteriorating, he decided to hire his

Despite the ongoing competition between the three competitors Kellogg 's are far ahead of both Weetabix and Nestle. Breakfast cereals have become a staple products in the Britons household, there is an increase in the demand of convenient on-the-go breakfast format.

General Mills competes in a dynamic environment. Some of their competitors are Kellogg’s in the cereal segment. Cereal was a product that used to be the number one election for breakfast in American. As time and new knowledge evolved, consciousness about products with less sugar or gluten free arose making the cereal industry tumble. Products like protein bars, Greek yogurts, and even fast food are the new options to start the date, gaining market share over the cereal industry.

giant multinational breakfast foods company United Cereal, portrays the background of a launch decision for a new cereal product, the ‘Healthy Berry Crunch’.

Kellogg’s Special K with strawberries is the only competitor in the market currently offering healthy cereal to the consumers.

The threat of customers finding substitute products from other manufacturers in the food industry is high. In the ready-to-eat breakfast cereals segment, General Mills’ primary business focus, there are a variety of similar products being