Ch.13 Qvc Strategic Management

775 WordsFeb 11, 20114 Pages
Jenni Richardson ENT:5193 January 28, 2011 Case 13: – QVC QVC is for quality, value and convenience; this is the vision that Joseph Segel had in 1986 when he started the company and it continues to be the cornerstone of the firm’s operations. These three simple words communicates to all stakeholders the firm‘s values, aspirations and goals. QVC is dedicated to giving customers more: more choices, more brands, more entertaining programming, and more great values. QVC’s vision is quality, value and convenience for all customers. The mission is dedicated to giving customer more: more choices, more brands, more entertaining programming, and more great values. The strategic objectives are to pursue a leading position, achieve…show more content…
QVC strategies include innovation and growth with regular technological developments and aggressive marketing campaigns that keeps them in mind’s eye of the public. QVC has maintained their vision of quality, value and convenience throughout every aspect of their operation. Although QVC is one of the largest electronic retailers in the U.S., there is still a lot of room to grow. There is only about two percent to three percent of its television viewers currently purchasing at any given time. QVC began as a television home shopping channel and has expanded to include other electronic retailing avenues including the worldwide web, iQVC. The mainstreaming of the Internet into the general population is fueling the growth in online shopping among many demographic groups and for many types of products and services. Further, the 2006 Jupiter forecast suggests that for the period between 2006 and 2010, offline purchases supported by online searching behavior will grow faster than actual online purchases. The QVC shopping network will only become more pronounced in the future, making it easier for customers to act on what they

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