HONOURS PROJECT
TOPIC – CHALLENGES FACED BY E-MARKETERS
MADE BY – ROHAN SUKHIJA Topic – Challenges Faced by E-marketers
Abstract
The beginning of e-marketing is from the middle of 1990s. Since then the number of companies who apply it are growing. E-marketing brings lots of benefits for business such as cost effectiveness, worldwide reach and access, time, gap, interactivity, value added and rivalry. Yet there are many challenges which the marketer need to overcome to keep moving forward.
These challenges are analyzed in depth to give a better understanding of them and create a good base for decision making. Some of the basic techniques are also suggested to overcome these challenges. The small businesses can apply these, however there is the selection among the techniques inside each one.
Subject headings, (keywords)
Keywords: e-marketing, digital marketing, e-marketing challenges, startups & small size businesses, online traffic, SEO, B2B (Business to Business), B2C(Business to Consumers), techniques to face challenges, competition, e-markets.
INTRODUCTION:
YES its true - the Internet has changed the surroundings we live in. Never before has it been so easy to access information, commune with people all over the globe, and share articles, video, photos, and all type of media. The Internet has led to increasingly linked surroundings, and the expansion of Internet habit has resulted in the declining sharing of traditional media. Marketing in this
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
The most important changing business environment is digital media and evolving technology. With these changes, competition is critically increased. E-Commerce and e-communication must include in the company’s marketing
Without a doubt the internet has had a profound effect on nearly every aspect of our lives. Businesses have used the internet to market their products worldwide. Various forms of online communication such as emailing, instant messaging, and video conferencing has allowed instantaneous communication to occur. The internet has provided us entertainment by way of live streamed videos, social media, online games
During the electronic age, the public sphere seemed to be unsupported by media such as radio, newspapers and magazines as they were too passive and excessively focused upon advertising and marketing (Macloughlin, 2015). The internet of the other hand offered a far more active voice to people around the globe enabling anyone with access to a computer and the internet to benefit from online communication and engagement.
Companies go online to engage in advertising, buying and selling of products and services. Due to the increased competitiveness in the hypermarket industry, the adoption of e-business has helped companies gain a competitive edge over their peers in terms of reduced costs, increased revenue streams and greater customer satisfaction. Operational costs such
COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann.
Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.
Organisations should develop an internet strategy when considering marketing via the internet. The interaction and integration between internet channels and traditional channels is a key part of internet strategy development.
Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences of brick-and-mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the following categories.
The internet has become a key factor in the success of a lot of businesses in recent years. In the following assignment I am going to explain how internet marketing has made Tesco’s business more efficient, effective and successful.
Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.
The article “The Internet Advantage” by Mark Kellner that was published in HopeChannel in 2004 can be said to be rather expository than analytical. Kellner initially describes the Internet had helped “kill” the magazine he edited, but he then directs the attention to the upsides of the Internet world. The author’s view on it is, “The magazine debacle notwithstanding—the Internet is as much of a blessing as a bane to society” (Kellner, 2004, p. 3).
We target some stakeholders and we decide which one we should build a relationship with. After that, we rank them in order based on importance. Rankings are based on certain categories such as characteristics, behavior and desires in the firm’s product..
Over the years’ internet marketing has grown drastically. Gone are the days when online marketing was only meant for big companies because of the technical aspect of the internet. Nowadays even newbies can engage in internet marketing.
Advancement in the internet and information Technology provides several opportunities and different channels for businesses to market to products services. Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used