preview

Challenges Faced By E Marketers Essay

Satisfactory Essays

HONOURS PROJECT
TOPIC – CHALLENGES FACED BY E-MARKETERS
MADE BY – ROHAN SUKHIJA Topic – Challenges Faced by E-marketers
Abstract
The beginning of e-marketing is from the middle of 1990s. Since then the number of companies who apply it are growing. E-marketing brings lots of benefits for business such as cost effectiveness, worldwide reach and access, time, gap, interactivity, value added and rivalry. Yet there are many challenges which the marketer need to overcome to keep moving forward.

These challenges are analyzed in depth to give a better understanding of them and create a good base for decision making. Some of the basic techniques are also suggested to overcome these challenges. The small businesses can apply these, however there is the selection among the techniques inside each one.

Subject headings, (keywords)

Keywords: e-marketing, digital marketing, e-marketing challenges, startups & small size businesses, online traffic, SEO, B2B (Business to Business), B2C(Business to Consumers), techniques to face challenges, competition, e-markets.

INTRODUCTION:
YES its true - the Internet has changed the surroundings we live in. Never before has it been so easy to access information, commune with people all over the globe, and share articles, video, photos, and all type of media. The Internet has led to increasingly linked surroundings, and the expansion of Internet habit has resulted in the declining sharing of traditional media. Marketing in this

Get Access