Luxury In The Hospitality Industry: A Case Study

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

Luxury hotel segment is getting more competitive. Rosewood Hotels & Resorts have been competing in this segment more than 25 years with its distinctive individual hotel brands. On the contrary, guests want to see one unique brand, same quality and service at every hotel that they stay under one corporate brand name.

Definitions of luxury have continuously changed across centuries, and will likely change as luxury evolves in the years to come. It can be difficult to give a precise definition seeing as luxury is all but static. Looking at luxury in an historical context provides insights on different perceptions and views on the subject. In "The Idea of Luxury: A Conceptual and Historical Investigation", Christopher Berry provides an analysis of the evolution of luxury as a moral concern tracing back from Ancient Greece up to you our age.

Luxury is the main focus in Volvo Cars US’ commercial for their new Volvo XC90; but what does luxury mean? According to Merriam Webster Online, the definition of luxury is something that is expensive and not necessary (“Luxury”). But according to the All-New Volvo XC90 commercial, luxury signifies simplicity, a sanctuary, confidence, and safety. First of all this commercial is showing that all of those things are expensive and they are not a necessity to live. Anyone can gain a sanctuary and confidence for free. Those things do not come from buying something expensive, they come from how an individual feels about oneself. In the commercial it shows a white man driving and navigating the touch screen GPS system while a white woman sits in the passenger seat and smiles at the man. The video goes on to show the interior and exterior of the car itself. Towards the end, the car is shown driving through a fancy,

According to the World Bank, the hospitality industry revenue has been the largest contribution to the world GDP, for the sixth consecutive year, outdoing a total of 10.2% (US$7.6 Trillion) in the year 2016. The hospitality industry currently employs around 292 million of people, and that means that 1 in 10 jobs around the globe is linked to the hospitality industry (Oxford Economics for World Travel & Tourism Council, 2017)

Barriers to get into the hotel industry are huge, which make the hotel industry not look appealing to new entrants.

Hotels today are much more than just a place to sleep or take a rest. Many travelers see them as an integral part of a gateway experience with the recent boom in luxury hotels, travelers can choose a hotel that is much a selling point as the destination itself. The hotel industry alone is a multibillion dollar sector, its driving enough for people to work in different areas of interest and still be employed within the hotel industry. Nowadays hotels are providing great services to their customers or guests. Some researchers have defined “hotel” as a place where an establishment providing accommodation, services, facilities, meals and others for tourists and travelers. Sometimes hotels are referred to home away from home,

At the apex of the market was haute couture with it very high-end “custom” product offering that catered to the extremely wealthy. Luxury goods manufacturers believed diffusion brand’s lower profit margins were offset by the opportunity for increased sales volume and the growing size of the accessible luxury market and protected margins on such products by sourcing production to low-wage countries. Eye-catching utilization of their products by prominent figures in society leads to increasing demands for luxury good items and it is a growing industry with the global luxury goods market growing 9% per year. These consumers buy their products for satisfaction and to boost their self-esteem rather than for ease or comfort. All these components blend in the context of a successful business of the luxury goods.

No two-brand identities are the same and it is crucial to consider what type of clothing the company will supply to its customers. There is a large difference in the way luxury and fast fashion brands operate which translates to how they create and maintain a brand identity. Some of the major differences are that luxury brands do not respond to rising demand because they want their product to be difficult to buy. The role advertising has for luxury brands is not to sell but to create status. Luxury brands do not use the Internet even though the importance of online coordination was just discussed. Finally, luxury brands do not look for cost reductions (Nieto). They still create an identity by creating a personality or an idea that represents the brand,

This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and set themselves apart from others.

In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can

Before the 20th century luxury was only available to the elite, it was the mechanism of social and cultural stratification and demarcation showing the symbolic belonging to the society. The luxury industry did not exist; luxury performed only one specific function – the demonstration of the status. From the 20th century onwards an important process started to take place – the democratization of luxury. It becomes available to mass internationally thanks to the development of the digital.

The aspire to become part of what luxury products represent and, as soon as their finances permit, are very happy to fulfill long-held dreams by buying goods and brands that help them satisfy their personal and social aspirations” (Lu, 24).

1, “Luxury is as old as civilization, it can be anything high and exceptional regard from ordinary things”. Luxury is known as an expense, it would normally be classed in higher society and is more of a want then a need. If an object was described as luxury, it could normally mean it is a unique quality handcrafted piece meaning you were paying for the hours of labour as well as the finished piece.

“The capital of the world is in 23 different places”- this was the tagline used by the General Electric Company when it expanded its business in 1995. It is very valid for India as well. India is emerging as one of the leading economies of the world and the rate of growth in every sector of the economy is immense. The hotel industry is very sensitive to economic cycles and is therefore intrinsically linked to the state of the economy. At present, there are over 462 hotels in the country and the total number of rooms is around 58612. Hotel room supply has increased in 2010-11 by 15% while the nationwide occupancy has increased by 1.7%. Although the growth in supply is a double digit figure but the growth in occupancy signals the fact there