Since the global economy embraced customer service, issues regarding levels of customer service have become more prominent in service organisations. Even now there are organisational managers with no training or knowledge of how organisations in the service sector require a high level of customer service. This is ignorance of the fact good customer service can create a competitive advantage; increase profit; efficiency; and increase staff and customer retention and satisfaction. Based on comprehensive reading and research, this essay examines examples of three service organisations and shows how many of the difficulties faced by the service sector are caused by a lack of awareness of, and training in the importance of excellent customer …show more content…
Kandampully (2012) explains that internal customers are staff and members of their supply chains, whereas external customers are the end consumers. Effective service management means modern service organisations are able to enhance the service experience and establish meaningful relationships with both internal and external customers, hence gaining their loyalty and achieving business success.
Sarah Cook (2008) suggests that everyone throughout the organisation has a customer. She said, the quality of service supplied to people within the organisation (the internal customers) often determines how well the external customer is served. Therefore the external customer’s satisfaction depends on that of the internal customer. Herb Kelleher, the former CEO of Southwest Airlines (a Service Organisation) appeared in national newspaper adverts under the caption “Employees first. Customers second. Shareholders third.” In an interview with BusinessWeek, Kelleher said, “if the employees are treated well, then they will treat the customers well. And if the customers are treated well they will come back and the shareholders will be happy”.
Southwest Airlines is an example of the importance of being internally customer focussed. Herb Kelleher created a culture that empowered employees to learn, grow and be creative. They focus on providing for their employees needs which enhances their motivation. Kelleher decided working for Southwest Airlines should be fun (Goddard & Brown,
All ought all employees should be involved in best customer service delivery possible there should be place for executive service leaders and managers within the organisation. A person who successfully creates a customer-focused culture would have a huge impact on business success through employee retention and customer loyalty.
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.
The customer service is the ability of skilled employees, to provide products and services to their internal or external customers, to satisfy their needs, apparent or not, to enjoy an advertisement by word of mouth that will bring positive new buyers.
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
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In the book Customers for Life, Carl Sewell teaches us proper approaches to customer service. Sewell does so by presenting how he manages his own business and elaborating on his experiences. Despite the name of the book, many concepts he presents relate not only to client interactions. The ultimate goal of Sewell’s company is to be the absolute best, and to accomplish that, his company must be best at caring for the customers. Even though Sewell says that there is a selfish reason behind all that to earn more money, it would not be possible if he and his employees did not truly want to help clients.
As you may know customer service plays a key role in running a successful business and as a Lead Cashier and Trainer for seven years at Coastal Farm I had the privilege of gaining a variety of experiences both internally and externally. As the Lead Cashier and Trainer I strived to express the importance of customer service and provide my team with the proper knowledge and tools to ensure we were going above and beyond for our customers. Whether I left a sticky note on their desktops with a phrase such as “be the reason someone smiles today,” or asked them if they have ever had a bad experience at a business and what they learned from that experience to keep that in mind while serving their customers, my end goal was for my team to recognize
Southwest for many customers have been known for being one of the best companies in the country. Its organizational structure was based on gaining respect in the industry and also being known for having great customer service and fewer flight delays than any of its competitors. Southwest did this while remaining competitive and also being profitable (Nisen, 2016). Herb Keller played a great role in the development of culture for Southwest. Herb placed great concerns on culture and also the customer experience, this philosophy was in place from other CEO’s as well. Many companies want to know the reason that Southwest is so successful. Kelly stated that “ it's not a job that you do for six months and then you just say, "Well, that's behind
Southwest Airlines has come from an underdog to being one of the best airlines in the industry. This reputation translates from its strategic management of resources. The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and one of the most profitable airlines in the industry (Jackson et al., 2012). The corporate culture concentrates on empowerment the workforce. It shows through Southwest Airlines core values that “happy employees lead to happy customers, which create happy shareholders” (Jackson et al., 2012). Since its first grand opening in 1971, Southwest Airlines has shown steady growth, and now carries more passengers than
The organisation and its individuals provide products and services to meet the expectations of its customers. Customer Service applies to all types of customers, these include; individuals, groups, people from different cultures and people with specific needs.
It’s essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of customer satisfaction and loyalty. Aren’t they the same thing? No, they are absolutely not and they are enormously
It helps to provide guidance on power relations and roles expected between different levels of staff in an organisation. It is not cast in stone but rather, should be adaptable to the environment- both internally and externally in order to meet the demands of consumers in these two distinct market places. Internally, the employees are the consumers. Often, the external consumers for whom products and or services are destined are the focus but as can be seen from the case study of Starbucks, focus on the internal customer can salvage dire situations that an organisation experiences
In order for the service employee to deliver on the customer’s expectations, the company (or management) must provide the necessary resources to fulfill the duties of the job. The success of the firm is also supported by the internal customers, also known as employees, and the satisfaction of these employees can influence the service encounters with external customers (Gremler, Bitner & Evans, 1994). It is imperative that management of the company delivers to the expectations of the employees in order to fulfill business goals and objectives.