Challenges Faced by the Healthcare Sector

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Assignment 5 Product Introduction Over the last several years, the health care sector has been facing a number of challenges. This is because there are shifts in the population demographics; with one of the largest segments (i.e. the Baby Boomers) become older. Evidence of this can be seen with information complied by Berkowitz (2010). He found that 62% of this segment has at least one of six chronic conditions including: hypertension, diabetes, high cholesterol, heart disease or cancer. Moreover, demand for orthopedic services is expected to increase by 23% in 2020. These figures are showing how there is an increasing need for specialized health care facilities. (Berkowitz, 2010, pg. 96) In the city of Philadelphia, there are several different medical centers that are focused on providing specialized services to patients. However, when it comes to orthopedic surgery, there are renowned physicians. Yet, none are working at facilities that are dedicated to providing these services exclusively. Instead, large hospitals are offering different programs under one blanket program. This is problematic, as the growing number of patients has the potential of overwhelming these facilities in the future. To determine how orthopedic services can be provided by one specialized facility requires focusing on: the demand for the region, how the facility will be promoted to different stakeholders, internal and external communications. Together, these different elements will highlight
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