Challenges Facing Detroit Lions' Public Relations Operations

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The Detroit Lions' Public Relations Challenges For the last decade, the Detroit Lions have struggled both in terms of on-field performance and in terms of their public appeal in the recession-blighted Michigan region. This futility peaked in 2008, when the Lions became the first team in NFL history to lose all 16 regular season contests. However, as per the strategy of the National Football League's college draft formula, a series of favorable drafts have allowed the Detroit Lions to enter into a place of contention. Indeed, with the additions of 2009 #1 overall draft pick, star quarterback Matt Stafford and 2010 #2 overall pick, star defensive tackle, Ndamukong Suh, the Detroit Lions would make the 2011 playoffs. It was the franchise's first such berth in 12 years and would mark its first cause for optimism in several generations of player. However, this accomplishment is today overshadowed by the array of Public Relations (PR) challenges before the Detroit Lions. For an organization enduring a considerable uphill climb in order to gain appeal and interest with its fans, the personnel issues which seem to follow many of its players may well haunt the organization going forward. A host of incidences, some on the field but most off the field, have threatened the team's ability to capitalize on its immediate success as the 2012 season fast approaches. And in light of the 24/7 nature of media today, such incidences can have a determinedly negative impact on team

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