Challenges Facing Emirates Motor Company

At the Global Breakthrough and Expansion phase, expansion to new markets and increased pres-ence to existing markets continues with globalization degree 25-50% and sales in three continents (Gabrielsson & Gabrielsson, 2009b). As the firm matures and with the new fear of losing overseas markets, they establish their own sales office in the form of foreign direct investment in addition to relying on exports and partners (Hashimoto 2011, p.27). With the drive to achieve global break-through, firms will start to take on distant and challenging new markets thus coming across difficul-ties in cultural, legal, and localization aspects (Rönkkö et al., 2008).

In a time of global commerce, new business ventures can take on many forms. What used to be local or even national companies have become world-wide. International growth of a business can be extremely beneficial but is not without its challenges. Different countries have different peoples and different cultures - different ways of doing business altogether. If a venture is to be successful, these differences must be well understood.

This case analysis explores the possibility of Breezy, a leading supplier of carburators and air filters in North America, the possibility of developing offshore busines in countries where car manufacturing is growing. The report is structured as follows: First, there are five important questions that Breezy must consider and ask itself before developing a relationship with a new customer. After Breezy decides to go offshore, it will have to go through the negotiating process, which involves five steps. Breezy then, must have capabilities of how an offshore business is organized, consider the many different costs and risks involved in the implementation and decide how it will finance the project. The report also talks

According to the reference, Mercedes-Benz are one of the world's best auto associations. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Busses and Daimler Financial Services, the Daimler Group is one of the best creators of premium automobiles and the world's most noteworthy maker of business vehicles with an overall compass. Daimler Financial Services gives financing, leasing, task force organization, security, cash related hypotheses, charge cards, and inventive adaptability organizations

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

The luxury cars industry is one of the most prestigious mass-production industries in Germany. The country is recognised by many as the native land of the automobile; in fact in 1901 900 vehicles a year were already produced.

As a company Daimler, has four core objectives: technology leadership and innovation, delighted customers, best teams (regarding diversity of gender, nationality and age), and profitable growth. Additionally, Daimler has outlined four strategic areas of growth which are strengthening the core business, growing in new markets, leading in green technologies, safety and driving ahead with connectivity and mobility concepts (Daimler, 2014). These could be interpreted as goals and it is because of these goals that Daimler celebrates great success.

They should continue to seek more business in the UAE. The UAE is not a developed country. Because of oil and banking revenues, The UAE has the most developed economy. Doing business with the UAE includes the difference in presence and language skills and substantial efforts in meetings and marketing. These can make the business relationship between Swedish and the UAE is difficult, but just at the initial time of period. To find, contact, and to communicate with the end customer is something hard to do. The UAE is already a customer of A&T and “was eager to buy, making it and even more interesting situation” (348). Moreover, the UAE also wants to develop a long-term and trustful relationship and future sales. So, S&T should do more business with the UAE.

Just like the other industries such as apparel, electronics, and consumer goods, the automobile industry has accelerated its foreign direct investment, cross border trade and global production. The automobile industry has increased outsourcing and bundled value chain activities in major supplier chains. As a result, more developed countries that serve as suppliers have increased their involvement in trade and FDI. With these increased supplier capabilities, large national suppliers have become global suppliers and are now controlling multinational operations. This is because of their increased capability of providing good and services to various lead firms all over the world. The automotive industry has a distinct firm structure. This

Mercedes is a power that's always on demand ; a unique performance , excellence in rides , comfy design , economical fuel consumption & also safety

Even though it may not reduce cost as much, advance technology does improve Emirates operations. After much innovations of 21st century technology, Emirates establish its first A380 airbus fleet in 2010 and still expanding. Not only it accommodate a huge number of passengers, the plane, but it also uses Biofuel and quieter noise volume with thrust reversal engines, giving its passengers great flight experience.

Although Mercedes Benz marketing strategy used to focus on safety, precision engineering of its cars and safety, they had to make sure that the Mercedes’ cars would suit the customers’ changing attitude. Now, they focus more on fun loving, energetic and approachable side of Mercedes Benz in their marketing. When its market expanded this caused an evolution in its marketing strategy. Mercedes Benz has found that they have to expand their market by including younger customers. Slicing prices to make the product more affordable was one of the marketing strategies also.

It has started to involve the younger generation of people to its marketing strategy. To the younger generation they showcase how fast and powerful these cars are and to the older generation they focus on how the cars are safe and comfortable. They sometimes slice prices and make products more affordable to consumers. To increase the sales and make name for Mercedes Benz S500 they try to advertise the car through various means some of them are

One of the most profitable industries around the world is the automobile industry, It forms a big difference in countries economy, In early 1960 Egypt like any other developing country shifted from agriculture country to manufacturing country started by Al-Nasr automotive company, there are many factors that may affect increase or decrease on demand over cars , will discuss few of these factors such as political factors, economic factors, expected future prices for cars and income of consumer or buyer, let's have an over view in the automotive industry in Egypt through the trend shown below from 2014 till 2020. The automobile manufacturing sector is one of the sectors that have faced continuous growth. Egyptian Automobile Manufacturers Association (EAMA) data show total vehicle demand in the Egyptian market increased from 70,834 units in 2003 to 227,488 units in 2007; an increase of over 200% in 5 years. Cars assembly production continues to increase and has reached 101,319 vehicles in 2007; increasing by 118% from 46,422 units in 2003. With few successes and many failures over the past five decades, the car industry in Egypt developed as an assembly operation rather Than manufacturing. This essay discusses the economic factors that are affecting the demand for automobiles in Egypt. (Kara, 2015)

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.