Challenges Facing Fashion Industry in Ghana

The continually increasing globalization in the world has linked many countries together and the borders have become inconspicuous. Many firms cooperate in a global market, which leads to an increased amount of transnational corporations acting in a global surrounding (Douglas & Wind, 1987). In the fashion industry, the business environment is especially competitive and firms have to adjust their business practices rapidly such as products and launching time of each collection on the basis of the demand of current market (Lowson, King & Hunter, 1999). Companies in the fashion industry like ZARA, Topshop and H&M have emerged a new trend — “fast fashion” that combines two main characteristics: short lead times and trendy design products (Passariello,2008 ; Rohwedder & Johnson, 2008). However, fast fashion leaves behind some issues, which are not beneficial to environmental protection and human costs. In fast fashion industries, it requires companies to complete missions in a short time, some fast fashion companies use unethical acts in order to complete producing on time which may result in environmental issue and appears unfair labour practices. In addition, Luz (2007) pointed out that globalization provided fast fashion industries a chance to produce clothes at lower prices so that they can sell clothes with a cheaper price. This result in many customers considers fast fashion clothes to be disposable. Therefore, this essay will first explain what is fast

Clothing is important because it’s a way to reflect our preferences, personality, culture, individuality, and uniqueness. People often use clothing to enhance their appearance and to impress other people but the reality is that clothing is a basic human need for the body and the mind, as it sometimes can influence our performance or boost our confidence. However, it is also important to know where and how our clothes are made, sold, and distributed to our favorite clothing stores. According to the article “Why America Stopped Making its Own Clothes”, in 1960, about 95 percent of the clothes sold were made in the United States. An average American person bought less than 25 garments each year, and an average American household spent around $497 in

Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Fashion and leather goods retailers can differentiate themselves quite strongly through the styles and designs of their goods. Even un-known designers can become successful from one collection to another due to the unpredictable nature of fashion. Products are determined by designers, sub-cultures and are subject to sharp and unpredictable changes

The discussion on Kenyan fashion has a high prevalence of cultural layers that we can see will differ amongst the different social classes. African fashion in the modern world today is primarily used as a large example in discussing the manipulations of fashion because of the westernizing movement in cultural appropriation. Due to the fact that a large number of people in the western hemisphere are using cultural African apparel to suit their fashionista tastes, African women are therefore put in a position where they feel they must uphold the authenticity of such styles; as they feel pressurized in preserving their culture from appropriation. Fashion among middle class Kenyan women in urban areas and women living in other urban areas in Africa,

In the case of this report, the product category was fashion tops, was based on the assigned Bardot ‘shredded festival top’. The current marketing situation was established for this product category, specific to the Bardot brand. Our group developed a marketing situation, product situation, competitive situation, distribution situation, and a macro environment situation. The target market was established using analysis from the results of a survey administered

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Chon (2013) states that the study of fashion involves a critical review regarding its role in creating a social phenomenon due to the interaction between the individual and society, which have an effect and influence on other individuals. Thus, the fashion experience and the embodiment of dress allows for the exchange of aesthetic values. However, the globalisation of the fashion industry resulted in the homogenisation of both trend and aesthetic standards, resulting in the disruption of both symbolic production and emotional experiences of the users. Functional and ornamental needs rely on tactile experiences in fashion. Fashion knowledge is developed through physical, conceptual and emotional interactions with products and creates a new code or visual language when it is rearranged on the body. This will induce emotional responses from its users and stimulate physical interactions that leads to fashion symbols as part of the social society. Tinjana et al. (2014) elaborates and explains that clothing is an inseparable part of the human body. Thus, linking art with clothing synthesises both the spiritual and social nature of human conduct. And as a result, it also creates symbols and figurative relationships in the anthropogenic environment. Our interior world, and not only our appearance is shown by clothing.

The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

According to the data, the total volume of textiles exported from China has started a continuous rapid growth since 2001 (the year of China’s accession to the WTO) as shown in the first graph above, which roughly

has been termed as „world fashion‟. Preferred garments of young people is quite often the

The fashion industry too, is influenced by external forces be they social, political, economic, technological or even competitive, which