Challenges Of Account-Based Marketing

Community A community is a group of people interacting in a meaningful way with regard to something they share in common. It used to be that a community, in order to function as a group and interact, had to be in the same geographic location or at least within driving distance. Since the internet has now become so widely available we find that people with common interests and goals are reaching across vast distances to interact with each other. There is even language translation software available that can translate other languages into one's own.

Communities are all about groups of individuals who share something in common. This makes going on the internet seem like an odd way to find more communities, form new ones, or strengthen pre-existing ones. The internet however is full of communities. Communities can be based upon religion, location, ethnicity, an interest, or a personal matter. The internet itself is “a global distributed data communications network” (Kirmayer, Raikhel, & Rahimi, 2013, p. 166). This is what makes the internet so full of communities because communication is the key to putting multiple individuals with commonalities into communication, which is the basis of any community. Online communities differ from communities that exists off the web in a couple of

Furthermore, some suggest that due to the interactivity possible with new technology researchers should eliminate the distinction between communities of place and virtual communities (Delanty, 2003). Yet, differences do exist between geographic and virtual communities for example using Putnam’s (2000) idea of reciprocity those who lurk, i.e read comments within a virtual community but never post are not part of the group. However, some researchers of virtual community consider those lurkers members of the group based on their knowledge and interest in the community (Blanchard & Markus, 2004). It is possible that technology has created unique social structures within online community that often differ based on engagement involvement (Saramäki et. al, 2014). This leads into the third type of community, which combines elements of place-based and virtual

A community can be defined in many ways. The most basic definition is a group of people sharing common interests, thoughts, beliefs, or values. Today's fastest growing and most diverse communities are those experienced through the Internet. In the article "Everyone's a Critic," Richard Lacayo describes the many communities where people can express their feelings on books, movies, music, and restaurants. His representation of online communities can be shared with that of Amy Bruckman's in her article 'Finding One's Own in Cyberspace." Both articles represent online communities as one of today's fastest and easiest ways of sharing your thoughts with the rest of the world. With shared views about the Net, both

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

AI’s aim to create value for its customer is effective to some extent because by letting the customers know how the product will help them in their lives and by making them feel special by only selling it to limited people, customers feel ‘special’ and feel they are being valued rather than just listing some features and selling it to everyone.

Transactional websites also known as e-commerce (abbreviation for electronic commerce) are websites that are used for online trade between two parties (the buyer and the seller). Transactional website is a type of industry where buying and selling is carried through the internet. With the significant growth of the internet nowadays, transactional websites are also growing to the point that some businesses open solely on the internet as transactional websites. The trading process happens through credit cards like Visa, PayPal, and MasterCard etc.

The victory of AlphaGo - the Google DeepMind computer that outwitted Lee Se-dol, the world champion of Go, with the score of four to one at traditional Go games in early 2016 - indicated a significant advancement in artificial intelligence and once again made AI a hot potato in technology field. With numerous

Ang, L. (2011). Community relationship management and social media. Journal of Database Marketing & Customer Strategy Management, 18(1), 31-38.

Before we venture deeper into the ways to utilise and set up a customer community, it’s important to examine customer community as a concept.

The first big evolution was noticed with the emergence of product personalization. Today, customers are able to personalize their coke bottle, their chocolate, their car, their sport shoes, and even their clothes…. Personalization is everywhere and product is now the reflection of the customers’ personality. It seems like personalized marketing is becoming a sine qua none condition to address today challenging and competing market places.

According to Dave Chaffey (2006), E-Commerce is often thought simply to refer to buying and selling through internet. People immediately think of consumer retail purchases from companies such as Amazon. But E-commerce involves much more than electronically mediated financial transactions between organizations and customers. More commentators refer to e-commerce as all electronically mediated transactions between an organizations and third party that deals with. By this definition, non- financial transactions such as customer requests for further information would also be considered to be part of e-commerce.

These are platforms that enable a large, fragmented base of buyers and sellers to discover price and transact with one another

exchange of information, goods, services, and payments. In the process, they create economic value for buyers, sellers, market

3) Transaction – Complete transactions: The complexity of technology is increasing, but customer value is also higher. Complete transactions can be done without going to an office – e.g., online services for income tax, property tax, renewal of licenses, visa and passports and online voting.