Challenges and Advantages of Foreign Direct Investment

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Challenges and Advantages of Foreign Direct Investment
Running Head: Challenges and Advantages of Foreign Direct Investment
Challenges and Advantages of Foreign Direct Investment
Introduction
Brinker International:
Brinker International, Inc. is an American Multinational Enterprise engaged in providing all types of hospitality and casual dining restaurant services. Currently, Brinker International is operating in 32 countries with over 1,579 restaurants and almost 100,000 team members. It serves a minimum of one million customers per day which makes it stand among the largest hospitality enterprises of the world. It was founded by Larry Lavine in 1975 under the brand name of 'Chili's Grill & Bar' and renamed by Norman E. Brinker in 1991 as 'Brinker International'. It is headquartered in Dallas, Texas while operates around the Globe through ownership and franchising agreements (Brinker, 2011). The company operates with three major restaurant brands: Chili's Grill & Bar, Maggiano's Little Italy, and Romano's Macaroni Grill. Since its emergence as a quality brand in the hospitality industry, Brinker International has won a number of awards and recognitions from renowned national and international councils, journals, and magazines (Brinker, 2012).
Proposed Foreign Direct Investment in Italy:
As a part of its international expansion strategy, Brinker International can expand its business operations into new attractive markets of the world. This paper gives a proposal to
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