Business Analysis: The Super Bowl

Sports are integrated into people’s lives. They have a great influence on human society, not only for people’s health but also for cultural development. Different countries like and are good at different sports. For example, when people hear about China, people will think of ping-pong. When people hear about Brazil, people will think of soccer. Currently, the United States is the most powerful country in the world. What type of sports are the Americans good at or like? It must be the American football. In the United States, what professional American football event is the most watched? People have to say that it must be The Super Bowl. The Super Bowl is so really popular in America that the Sunday of The Super Bowl has become compared to a national festival. Every single year, lots of popular singers and musicians give people a big show during the halftime of the game. Thanksgiving day is the first-largest food consumption day in the United States, and which day is the second? Of course be The Super Bowl Sunday. (TicketCity). The Super Bowl has a great impact on many aspects of Americans.

The home of the brave, the land of the free, and also considered the best country on Earth: the United States of America. Reality, however, completely contradicts this statement. The average American shows tendencies of having a small attention span, an easily influenced mindset, and ignorance. The Super Bowl, one of the biggest events in America, has millions upon millions of people watching yearly. In this past super bowl, An estimated 103.4 million people watched according to CBS news. For the majority of individuals, however, the commercials stand out from the football game as more entertaining. For this reason, having a commercial during the Super Bowl gives companies a spotlight in the hope of gaining publicity for the product or service.

American sport telecasts have not only dominated the average American household, but have also claimed a great presence and importance in the households of many Canadians. The sport of football is widely watched and praised in the United States. Every year the National Football League plays a championship game known as the Super Bowl, which is watched by many Americans. This American championship game is also popularly watched in Canada. According to statistics released by the National Football League and the Canadian Television Network, in 2015 more Canadians than Americans, on a per capita basis, watched the Super Bowl. These statistics showed that fifty-five percent of all Canadians, versus only fifty-one percent of all Americans, had watched part of the 2015 Super Bowl game telecast.1

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

Although the National Football League (NFL) seems to provide a source of entertainment for Americans, it is slowly but surely brainwashing our population. Starting in September, a great majority of the American population gathers around TV screens and crowds into stadiums across the country to watch men ram into each other in hopes of getting a leather ball to the end of a field. This occurs every Sunday, as well as the occasional Saturday and Monday night. Fans spend hundreds of dollars on game tickets, and NFL Ticket TV subscriptions to ensure that they never miss a game. If we were to take a step back and look at it, these weekly occurrences seem to become ritualistic. What was supposed to be a source of entertainment has become a routine

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

The Super Bowl is one of the most exciting events of the entire year. Each year, fans spend hundreds of dollars to be able to travel to the city is hosting the Super Bowl and even more money

In the article San Francisco nudges homeless people away from super bowl fan village by Alison Vekshin, Bloomberg News, adapted by Newsela staff 01.28.15, it infers us about the upcoming gatherings or parties due to this years Super Bowl which will infact be held here in the state of California. In this article it also infers to the audience or me specifically about how San Francisco California is not only one of the hottest spots in America right now due to its upcoming event(s) but they also tell us about the wide range of homeless people that live in this area. Unfortunately since the Super Bowl is being held in this area, as January 30th they have started to begin placing these homeless individuals in other cities hoping that they draw

Every fall a majority of Americans count down the days to the start of every NFL season. It is the time of the year when people look forward to traveling to their favorite team’s stadium, or powering up the big screen to watch the game. The NFL provides an outlet every Sunday for people to relax and enjoy exciting entertainment. Everyone looks forward. So many people have invested themselves into their favorite team by purchasing season tickets, sporting countless items of team gear, devoting many hours to fantasy football, and gambling. It is no secret the level of impact that the NFL has on so many people of all ages and genders. The NFL does a great job marketing their product

In 2009, arguably one of the best Super Bowl was played in Tampa, Florida. This game featured the AFC champions Steelers and the NFC champions Cardinals, in which the Steelers prevailed 27-23. As any football fan could tell you the score of this game was not a low one at all. For the cardinals to put up 23 against the Steelers number one defense was shocking. Even more stunning, was to see the Steelers offense generate enough offense to put up 27 point. The Steelers offensive game had been struggling throughout the season, but their hard hitting, alert defense made up for it. Yet, this game is no joke a tam cannot win if any part of their game is slacking. Knowing this the Steelers came out ready to play. This game wasn’t just a high scoring

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Just as Lombardi affected the early Super Bowls with his coaching style and character, the Super Bowl, itself, has attained a greater-than-life presence influencing the world today. With NBC and CBS being the only two television stations broadcasting the first game, there are now an uncountable number of stations showing the Super Bowl today. The advertisements are talked about just as much, if not more, than the game itself. Of all viewers that tune in during the game, eight percent are only watching to see the commercials; the average cost for a thirty second commercial has gone from $42,000 for Super Bowl I to most recently three million dollars for Super Bowl XLV (“NFL Super Bowl”). Even though the big game is only played once a year and lasts for

As the overall popularity of the Super Bowl grows, so will the economy and the amount of good times had. The Super Bowl is one of the greatest symbols of America. It represents how people in America’s culture can get together to celebrate something that does not need to be part of their lives. By gathering together, American citizen form a closer bond with one another. This tradition of gathering together to celebrate benefits the economy every year and will continue to help the economy and the American People for many years to

To connect to the economic power that generates through the Super Bowl one must understand the historical pattern of revenue, ticket cost, and attendance the game exhibits in the week leading up to the actual showdown. The ticket prices of the Super Bowl are the main catalyst into understanding what every consumer is willing to spend and how much revenue the game brings to that city. In 1967, the first Super Bowl tickets were no higher than 12 dollars and the average price of a home was less than 25,000 dollars (Smith, 2012). In 2016, the average ticket price was 1,325 dollars making a big ascendance from 1967 (Depietro, 2017). Therefore, this also shows how the game has become more popular since it has come into existence and ticket prices

When most people think of Super Bowl commercials, they think of funny skits about Budweiser, Cool Ranch Doritos, or big Chevy trucks; all up beat, innocent, and funny commercials, right? Well not all ads aired during the Super Bowl have been known to be as up beat and sensible. In 2011, the Super Bowl aired a commercial made by an online coupon site many of you are probably familiar with called Groupon. This controversial ad is titled “Save the Money- Tibet” and was meant for their buyers to do just that, save money. Although Groupon is all about saving people money, that’s not the only message the ad was supposed to convey to its viewers. Although controversial, this ad has a bigger story behind it that Groupon later shared after getting a large amount of hate due to the lack of misunderstanding from their viewers.