Chanel

Chanel is one of the most prominent fashion brands, their cosmetic line is one that follows the brands positioning in the market, due to this it associated with being high end and luxury. This positioning has been influenced by the associations that consumers make between the brand and the founder Coco Chanel as well as drawing associations from haute-couture fashion as well as aligning the brand with the likes of the fashion scene (Chanel 2013). This brand has been positioned to exude luxury, perfection and quality and with associated high prices and simplistic but sophisticated packaging this has enabled the brand to be positioned as a high-end luxury brand (Chanel 2013).

C. A lot of women know Chanel and they are fascinated of Chanel products, but how many people know about Coco Chanel, the first designer of Chanel?

She is still being featured in campaigns like Sexy Hair and with a slogan like,“Styles Change. Sexy Forever.” Taylor Swift, Christina Aguilera, and any regular person have used her signature look at one point, bleach blonde hair and bright red lipstick. Marilyn has left people like Madonna saying, “...I wanted to have that glow too...” after they saw her movies. She has left so many little legacies such as her hair and makeup, her ability to amaze people while on screen, and her feisty attitude off

People often ask me, "When did you first become interested in Coco Chanel?" and if I'm honest, I was fascinated long before I started researching her biography more than a decade ago, all the way back to my earliest memories in childhood. For there on top of my mother's dressing table stood a bottle of Chanel No. 5, beyond my reach but not out of sight, and I knew from the moment I began to discern its mysterious letters and number that there was something magical to the black-and-white cipher. I'm not alone in that discovery -- Chanel has come to represent the essence of everywoman, whether in the scent of her perfume or her choice of bold red lipstick or the perfect little black dress -- but the story of Coco feels somehow entwined with

Coco Chanel was one of the most influential fashion designers of the Twentieth Century and she was the first significant female fashion designer. The fashion world was impacted by Chanel’s phoenix like return to fashion after her retirement in 1953. Chanel introduced men and women to practical yet elegant styles. Although Chanel has been deceased for forty-one years her undeniable influence on fashion and women’s roles in society will be remembered for generations to come. Coco Chanel was an iconic designer and continues to inspire men and women around the world.

Though in her later life she came to be regarded one of the world's most influential designers of all time, Chanel's earlier life was far from glamorous. Coco Chanel was born sometimes in the year 1883 though she later disputed the same as her birth date (replacing it with 1893). Chanel's mother passed on when she was aged 6 years old leaving the young Chanel and four of her siblings under the care of her father. Soon after, her father put her in an orphanage run by Catholic nuns. It is here that the young Channel learnt the art of sewing something that would prove to be much helpful in her later undertakings. When she attained the age of eighteen, Chanel left the orphanage and later on, she secured a job as a seamstress. However, Chanel would occasionally put her other talent, singing, into use by performing at a cabaret. Soon, Chanel moved to Deauville where she become romantically involved with Etienne Balsan and later on became his mistress at the age of 23. It

The French leader of the fashion frontier, Gabrielle “Coco" Chanel built an empire of fashion for women all around world, changed how society viewed women. With her boyish style, Chanel inspired women

She is very famous for her timeless designs. Some of the things that she is famous for are the little black dress, chanel no. 5, and her trademark suites, all of these products were and are designed for the strong women of the world . Her business is still one of the most famous and recognisable. She let women be comfortable and look good at the same time. Chanels life is full of controversies.

Coco Chanel was an independent strong women that created the greatest fashion line in history. Even though she was an orphan she created “the little black dress” which is worn now by everyone through the ages.

Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all. When it comes down to it though it was Coco Chanel’s philosophy that “luxury must be comfortable, otherwise it’s not luxury” that lead to her success. (“Coco Chanel”)

Without owning his own label, he was the first fashion designer to create a perfume, which was for Chloé in 1975. When Coco Chanel passed away in 1971, her brand was no longer as successful as it used to be even though they continued providing for a wealthy clientele. Unsuccessful attempts were made in order to revitalize the haute couture brand for twelve years. The brand continued launching but eventually began to struggle with preserving its reputation of luxury without a lead designer, until Lagerfeld revived the brand in 1983 and became the art director while he was also starting his own line, Karl Lagerfeld in 1984. Karl renewed the brand by

It wasn’t until Chanel started to create jackets which not only had the purpose of being worn closed, she created jackets that looked good opened, closed or hanging over the shoulders. She emphasized on this style by making blouses to serve the complete outfit. She was also the creator of the “Little Black Dress”, which was a relatively simple black dress made by elegant materials such as lace, tulle, weightless silk and even embroidery in a new, more tailored way. Chanel is today world known for its high quality designs and has women of the 21th century dependent on its classical style (Rennolds Milbank 120-121).

Coco Chanel, born on August 19, 1883 in Saumur, France, influenced 1920s fashion greatly through her trademark pieces such as “little black dress” and jersey suits and many more. These key fashion pieces are still very popular in our current day time in women’s fashion. Before Chanel became well known, most women would wear corsets that would leave them feeling stiff to give them more of a hour glass look as well as skirts with long hems that would reach the floor. Chanel went past the social boundaries of most women, and created different and diverse pieces. She disregarded societies idea of

August 19, 1883, Saumur, France (“Coco Chanel”): this is the date of when Gabrielle Bonheur Chanel was born. While Chanel’s aesthetic in her later years was glamour, glitz, and glam, her early years were not the same. Chanel's mother died when she was twelve, and due to her peddling father, she and her two other sisters went into foster care (Collage). There she was raised by nuns who taught her how to sew (“Coco Chanel”), a skill that will benefit her later in life. Before Chanel entered the fashion world, she was briefly a nightclub singer. This is where she coined the nickname “Coco” and met a very important man to her career (“Coco Chanel”). This man was the wealthy business man Arthur “boy” Cape, and

Chanel do a fantastic job of creating