Chanel Handbags, Target, and Salvation Army Swot Analysis

Chanel was an orphan having no heritage of company or knowledge about fashion. Similarly with Prada, they both did not have any educated fashion background but resulted to be the icons of fashion.

As China is the fastest growing luxury fashion customer base, it in imperative that they are catered for in the Net-a-Porter handbag buy. Lack of exclusivity in the handbag offering. While exclusivity is strong across Net-a-porter as a whole, the handbag edit does not have many exclusive styles. Almost all everything can be found on the Harvey Nichols, Selfridges, Harrods or My Wardrobe websites. In particular the Selfridges website has over 45 exclusive handbag styles online, from a variety of brands which include Mulberry, Alexander Wang and Anya Hindmarch. To combat this Net-a porter should negotiate world exclusivity on a number of ‘it bags’ for next season, either by having early delivery to ensure a week or two of exclusivity or by commissioning an exclusive colour option in the most popular styles. At present Net-a-porter has no representation for Celine handbags, which has become the most covetable handbag brand across the high fashion world and accounts for a considerable percentage of handbag sales in London department stores. As they grow from strength to strength it would be advisable for Net-a-porter to try and include Celine in their edit.

Chanel revolutionized the perfume and jewelry industry. Chanel created Chanel Number Five in 1924. By 1925 Chanel perfume was also being distributed on a worldwide scale. Chanel’s perfumes bring a significant percent of a profit for the company, more than its sales in other in other areas combined. Today Chanel Number Five sells a bottle every day thirty seconds. Costume jewelry was another item that became popular due to Chanel’s influence in the early 1920’s. She was the first designer to gain the social acceptability of wearing fake jewels. She said, “Costume jewelry is not made to give women an aura of wealth but to make them beautiful” (Picardie 76). Her jewelry and perfume lines are still best sellers in the jewelry and perfume market.

Vera Bradley began in 1982 when two women had an idea to make luggage fun and different. Barbara Bradley Baekgaurd and Patricia Miller decided it was time for a fashion change. While traveling through an Atlanta airport, they noticed that majority of the luggage carried by passengers was bland and uninteresting. Their idea to diversify luggage and duffle bags with colorful and stylish patterns was a great hit. In the mid 2000’s their company experienced rapid growth, selling in department, outlet stores as well as online. Unfortunately in the mid 2010’s the company’s standing seemed to decline, as there was more competition for ladies handbags and accessories. In the fiscal year of 2014 growth had stalled, just as they were preparing to launch a new strategy.

Chanel is known for her original perfume, "Chanel No. 5", her newer versions of the women's tailored suit and a short skirt, numerous innovations, and her trademark of the "little black dress". Coco Chanel has had a huge influence on our fashion world today,

Born on August 19, 1883 in Saumur, France, Gabrielle Bonheur Chanel is the world’s greatest and most influential fashion designer. She is the founder of the famous company, Chanel, which now sells clothing, fine jewelry, perfume, accessories and cosmetics. She also introduced the revolutionary Little Black Dress. Coco Chanel’s Little Black Dress became the epitome of high fashion and the legacy of the dress is still present today."

Not long after in 1922 Coco Chanel, and Chanel as a franchise began to branch out, and move beyond just clothing to an entirely

(Coco Chanel: Personal Branding Legend) Coco confidence allowed her to rely on her own judgment in turn created a style that changed the face of fashion forever.

Even though my argument is to show how she is perhaps the most influential designer of the twentieth and twenty-first century, I am not discounting the contribution of other designers. In fact, I believe that there are compelling arguments out there for designers such as, Dolce and Gabbana, Tom Ford (Gucci), Hubert de Givenchy, and Christian Dior to name a few. All of these designers have been in the fashion game for decades and have made their own accomplishments. I would not want to disregard any of their contributions. Chanel has made a significant impact for women and my own life, and so I definitely feel more of a connection to her and the changes she

As a very fashionable girl, Chanel is always impeccably dressed, perfectly matched, and perfectly coiffed. Her clothes usually come in very icy pastel colors and vintage

The look became very popular among women who also believed the corsets were old fashioned and impractical. By now she became a fashion force to be reckoned with. Chanel became a fashion icon with her short bob haircut and golden tan skin putting her as the leader of modern style. In 1922, Coco released her most loved fragrance “Chanel No.5” which is still very popular today. In 1924, Pierre Wertheimer became her business partner, taking on 70% of the fragrance business. In 1925, Coco launched her signature cardigan jacket and the next year she released the legendary little black dress. Both of these items continue to be an important part of her collection. During World War II, Coco was a nurse, her post-war popularity was greatly taken away after a scandal so she moved to Switzerland to escape the controversy. However in 1954, she got back into the fashion industry when she returned to Paris and took on Christian Dior’s

If you’re thinking of elegance and dressing up every day you are correct. Many people know of big name fashion brands such as Louis Vuitton, Burberry, and Hermès, but how many people actually know that these brands were founded during this time? Not many. That is one of the main reasons why these brands look very classic and vintage because most of them have remained true to their original designs. Paris, France, 1854 Vuitton is Thirty-Three and he founded a brand. He is famous for his flat bottom trunks that are easily stacked and pursued after by the rich. The flat bottoms were a huge selling point for Vuitton because train travel was becoming very popular and that is the purpose for this luggage. Louis Vuitton is now known for it’s signature LV monogram handbags. What is very ironic is that this pattern was created to prevent counterfeiting, by Vuitton’s son Georges, and yet it is one of the most counterfeited bag in this day in age. Hermès was another brand created in the Victorian Era that is now famously known by many wealthy people around the world but what they do not know is that this brand was originally a horse riding gear brand and did not start making bags until much later. This combined with the insanely tight corsets women wore shaped what we now perceive of this time. One can see that people at this time cared much more about outer

“Quality items that stand the test of time – it is this concept of sustainability, symbolized by a timeless handbag that you wear again and again, and can pass on, that I am always thinking of when I design.” Says Frida Gianni

Coach has a very strong brand image. They continue to gain new customers and because of devotion and loyalty they are able to keep repeat customers. Brand image can be considered everything to customers when searching for a handbag. Industries that manufacture handbags must be able to provide what is considered a “chic service”, while continuing a “thriving business” (Foster, 2006). Due to the brand image that Coach has they are able to introduce new and more risky handbags with the confidence that most current consumers will continue to purchase their

During the information search stage of their decision-making process, the consumer stated that they constantly looked at online shops and magazines to improve their personal understanding of fashion. It was noted that the consumer’s awareness set consisted of ten different brands. However, the size of her