Chanel Marketing Plan

Gabrielle Bonheur Chanel, known to most as Coco Chanel, “Arguably the most influential fashion designer of all time, Coco Chanel revolutionised the way women wore clothes and paved a new way for the fashion brand, capitalising on the changing times she was living in and her status as a fashion icon”(Dunne). Her clothing designs, from the use of jersey to the Chanel suit demonstrate her rebellious to the common norm. Her impact changed the fashion industry completely to something once dominated by tight fitting, near strangulation attire to a looser and comfortable fit suitable for every occasion. Everything in a clothing department store has her fingerprints, look and one can see T-shirt made from jersey, bags with the patted pattern and chain shoulder, garments of the color black, all originating from Channel’s fashion empire.The revolutionary idea of making apparel fit for what a woman wanted, in the changing world of the 1920s is Channel’s most memorable accomplishment.Despite many people pinpointing Chanel’s legacy to her personal life, it was actually her timeless designs and their influence on women’s historical apparel that created a long lasting legacy that focused on women looking and feeling empowered.

Chanel is one of the most prominent fashion brands, their cosmetic line is one that follows the brands positioning in the market, due to this it associated with being high end and luxury. This positioning has been influenced by the associations that consumers make between the brand and the founder Coco Chanel as well as drawing associations from haute-couture fashion as well as aligning the brand with the likes of the fashion scene (Chanel 2013). This brand has been positioned to exude luxury, perfection and quality and with associated high prices and simplistic but sophisticated packaging this has enabled the brand to be positioned as a high-end luxury brand (Chanel 2013).

B. Coco Chanel’s “The Little Black dress” is thought to be element to the world of women’s fashion.

People often ask me, "When did you first become interested in Coco Chanel?" and if I'm honest, I was fascinated long before I started researching her biography more than a decade ago, all the way back to my earliest memories in childhood. For there on top of my mother's dressing table stood a bottle of Chanel No. 5, beyond my reach but not out of sight, and I knew from the moment I began to discern its mysterious letters and number that there was something magical to the black-and-white cipher. I'm not alone in that discovery -- Chanel has come to represent the essence of everywoman, whether in the scent of her perfume or her choice of bold red lipstick or the perfect little black dress -- but the story of Coco feels somehow entwined with

After the War Chanel returned to Paris in 1953 to find that Parisian women were obsessed with Christian Dior and the “New Look”, which is a very feminine

The 1950s clothing contributed so much to modern-day fashion. The prettier the clothes are, the more beautiful the person is. The main theme for beauty in the 1950s was femininity and refinement. During the 1950s, the runway became an important way of showing fashion. The younger buyers bought the "beat look" with flat pedal pusher shoes and the pumpkin skirt. This shows that younger people in the 1950s bought these types of clothes. Chanel made a come back in the 1950s with her cardigan jacket suits. Chanel is still worn today in the world. Chanel makes the gilt chain quilted leather handbag in 1957. Also, she made the

Chanel is known for her original perfume, "Chanel No. 5", her newer versions of the women's tailored suit and a short skirt, numerous innovations, and her trademark of the "little black dress". Coco Chanel has had a huge influence on our fashion world today,

Fast forward to Chanel’s young adult life, and you can see it wasn’t long off that she would set up shop in Paris, France in 1910, eventually expanding out to Deauville, and then Biarritz. She had started off with designing, and marketing hats which became a very successful hit amongst the fashionistas of that day. Chanel’s empire was growing exponentially, and in 1920 she expanded into the realms of couture now working in jersey which at the time was unheard of in the French fashion circle. Soon she was blurring the lines of what was acceptable, setting fashion trends instead of adhering to the routine, and was giving way to entire style genres such as the “chemise” and the “little boy” look. Her fashion statements were a gigantic contrast to what was socially acceptable, and of course Chanel fell under scrutiny over it, but she went on to create more casual, shorter, and idyllically “liberating” clothing for the day’s modern woman. In essence she was liberating women from the stuffy, confining fashions that they were used to, and giving way to a loose more relaxed style all together while maintaining it’s inherent feminine charm. Chanel was creating more than just a design, or an article of clothing, she was creating a movement that would change the way society viewed fashion in it’s entirety. (Lewis)

The intriguing but mysterious Gabrielle Chanel was born into a poorhouse in Paris August 19th 1883 and died January 10th 1971 in the famous House of Chanel, “Rue Cambon”. During these extravagant, changing and difficult years of war, fashion, depression and ultimately; love, she became the figure who introduced simplicity into women’s wardrobes, yet was far from simple herself. Chanel believed in designing couture that was for “freedom and forgetting” (69), where women could travel by whatever means, yet still feel comfort and at home within their clothes. As a leader, she replaced the whalebone corsets and overly tacky hats with loose trousers, Breton tops and sailor blouses that all young and old females could “live in, breath in, feel comfortable

Fashion played an important role in proving the habits and tastes of society and its changing behavior through the centuries. Unlike the nineteenth century’s strict dress, this century provoked a stylish flapper design that took a widespread tool across Europe. Designers such as Coco Chanel changed fashion history with the focus being elevated simplicity and modernity. Art was not only confined to paintings found in museums anymore. Instead art was now elevated by women in the presentation of a “woman as a mark of beauty”. It was during this period that dress elevated the total process, one in which an image of appearance was created much like a painting masterpiece. Europeans were excited for the new look of the generation and embraced it vigorously, for art is ever

It wasn’t until Chanel started to create jackets which not only had the purpose of being worn closed, she created jackets that looked good opened, closed or hanging over the shoulders. She emphasized on this style by making blouses to serve the complete outfit. She was also the creator of the “Little Black Dress”, which was a relatively simple black dress made by elegant materials such as lace, tulle, weightless silk and even embroidery in a new, more tailored way. Chanel is today world known for its high quality designs and has women of the 21th century dependent on its classical style (Rennolds Milbank 120-121).

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Coco Chanel, born on August 19, 1883 in Saumur, France, influenced 1920s fashion greatly through her trademark pieces such as “little black dress” and jersey suits and many more. These key fashion pieces are still very popular in our current day time in women’s fashion. Before Chanel became well known, most women would wear corsets that would leave them feeling stiff to give them more of a hour glass look as well as skirts with long hems that would reach the floor. Chanel went past the social boundaries of most women, and created different and diverse pieces. She disregarded societies idea of

This essay will be considering the historical development of haute couture by analysing Charles Frederick Worth’s (father of haute couture) key factors in the success of haute Couture. I will then discuss Coco Chanel’s thriving impact on haute couture as well as ready-to-wear caused by the second world war. Saint Laurent’s drift to ready-to-wear and the high street fashion system will also be discussed in order to answer if haute couture is relevant in fashion today. The books I will be analysing and referencing are ‘A Cultural History of Fashion in the 20th Century’ by Bonnie English, ‘Couture’ by Ruth Lynam, ‘How Fashion Works’ by Gavin Waddell. Which will thoroughly breakdown the evolution and historical development of fashion by cultural, economic, environmental and social changes to finally come into a conclusion.

Chanel do a fantastic job of creating