Change Home Depot Culture

Home Depot’s retail strategy is one of reasons for its fast growth and continued leadership in the home improvement retailer industry. Its focus on speed, efficiency, and quality has made it one of the largest retailers in the world. Home Depot focuses on being a leader in “product authority.” Walmart and Costco are leaders

Home Depot strives to provide the highest quality service to its customers. Home Depot achieves this by hiring professionals such as, carpenters, plumbers, and paint specialists. These experts are invaluable resources for less knowledgeable customers looking for a certain product or working on a new project. The Home Depot staff can help customers pick out larger and more difficult items such as showers, vinyl siding, carpet, appliances, and plumbing. After the purchase, Home Depot will have the items delivered and installed in the customer’s home. Home Depot’s focus on “product authority” is one of the main and drivers for the company’s high quality service.

The Home Depot provided a different kind of home improvement store that was unmatched, because of their ability to sell to retailers and individuals, while fitting the needs of both. Smaller scale stores were around, but the massive supplies and range of choices the brand offered were unmatched. The current mission statement according to their corporate website is, “to provide the highest level of service, the broadest selection of products and the most competitive prices.” Based off of their website, I have come to the conclusion that they target hard working men. They seem to focus on community outreach and military outreach specifically. A lot of their websites designs cater to the purpose of their business. References and

| |Strategy and Policy: The Home Depot used to place a huge emphasis on creating a customer-friendly atmosphere with clean |

The Home Depot is in the home improvement business and their goal is to provide the highest level of service, the broadest selection of products and most competitive prices. They are a value driven company that abide by their 8 core values which will be discussed later in the essay.

The Home Depot gives their associates the autonomy to provide creative and innovative solutions for serving their customers. They encourage their associates to find alternative solutions that best fit the situation and will positively impact the business and the customer’s experience.

Leadership: Home Depot’s top strength lies in its leadership. In spite of being highly dependent on macroeconomic factors for success, the retailer managed to stand its ground during the recession. When revenues were declining at an annual rate of 7-8% between 2008 and 2010, Home Depot did not let EPS numbers dip below the $1.37 figure that was recorded in fiscal 2008. Home Depot’s focus on cost saving and productivity enhancing strategies under the leadership of former CEO Frank Blake was instrumental in seeing the company through the global meltdown. Clearly, Home Depot has survived one of the worst economic situations and has a number of strategies up its sleeve that could

First, the manager's team will begin to change Home Depot’s culture by creating a team-oriented culture. The managerial style is to treat the workers with the same amount of importance as the customers. After reading the article, one might think that the problem is that Home Depot has a fractured relationship with the store’s associates and corporate office. The manager's job is to mend the relationship between store associates, corporate office, and the customers.

According to Home Depot’s corporate website, the company was founded in 1978 by Bernie Marcus, Arthur Blank, Ken Langone, and Pat Farrah in Atlanta, Georgia. The companies vision was to create a “one stop shop” for all needs of home owners and builders. They were the first home improvement stores with massive warehouses as stores that provided everything needed to literally build a home from scratch. Over the years, the founders opened more stores nation-wide. Over the next few years, Home Depot expanded into Canada in 1994 and subsequently Mexico, and China (Home Depot, 2016, para. 1-4). Because this assignment is for a class on strategic planning, it is

Home Depots marketing strategies prioritize the consumer first and foremost. As mentioned on their website (2016), Home Depot operates on an inverted pyramid that places the consumer first and places the CEO last (Home Depots, 2016, p.1). Therefore, every innovation marketing strategy is developed with the consumer being top of mind. For instance, Forbes (2015) has reported that Home Depot’s latest marketing mix is inclusive

Home depot the perennial home improvement giant occupies three top 5 categories in the retail business. Home depot is the number 1 home improvement retailer and the 4th largest retailer in the U.S. they also are considered the 5th largest retailer in the world (Home Depot, 2015). To view the magnitude of Home Depot’s presence they are considered the “The Company is already the largest home improvement retailer in Mexico, in addition to the U.S. The Home Depot entered Canada in 1994 and Mexico in 2001 through a combination of acquisitions and organic growth” (Home Depot, 2015). Their approach to marketing is through market dominance where competitive pricing is their motto.

The Home Depot, founded in 1978, is a leader among producers and manufacturers in America, especially in the home improvement sector. In recent years, it has catapulted into being the household name for home improvement, along with its main competitor Lowe’s Company. Like all companies, Home Depot has areas where it has greatly succeeded, while of course having areas in its business scheme which could be seen as weaknesses. With these strengths and weaknesses also come opportunities and threats, and using the SWOT analysis has provided useful information on whether or not consumers should invest in this company. With today’s economic climate, Home Depot can be seen as an excelling business enterprise with a myriad

Since Home Depot opened their doors in 1979, they set out to lead the market in excellent customer service. Their motto of “ whatever it takes” shows their commitment to differentiate themselves in that field (website, 2011). And it certainly seems to have helped them lead the market and continue to grow their business beyond U.S. borders and be competitive on a global scale. It is a part of what founders Bernie Marcus and Arthur Blank deem the “Three Legged Stool” of their overall business strategy (Darrow, 1994, para. 8). The first leg is to provide the best selection and quantity of home building supplies to satisfy as many do-it-yourself customers as possible. The second leg of the

The Home Depot is faced with various issues that all relate to the issues described in the above paragraph. There are two general ways of approaching these situations. The first way is to slowly phase off the diversity strategy (Marchington, Wilkinson, Ackers, & Dundon 2001, p. 24). This will in turn make the company avoid the above issues all together. However, such a solution is not be feasible. Another way is to come up with a human resource management strategy and align it within the diversity strategy. The most appropriate strategy is an employee relations.

The Home Depot has enjoyed success implementing a focus low-cost strategy by playing on the wishes of consumers to turn their current home to a dream home. This combination of strategy and marketing allowed the company to taste success at a very early stage of development. The company faces and will face monumental challenges from Political-Legal, Economic, and Social forces.