What Is Change Management Essay

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ROHAN JAIN Executive Summary

Change management is not a stand-alone process for designing a business solution.
Change management is the processes, tools and techniques for managing the people-side of change. Change management is not a process improvement method. Change management is a method for reducing and managing resistance to change when implementing process, technology or organizational change. Change management is not a stand-alone technique for improving organizational performance. It is important to note what change management is and what change management is not, as defined by the majority of research participants.

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To thrive, companies not only must identify the right new strategy, but also must push it out quickly so it reaches all levels of the organization. Often, however, a strategy that seems perfectly logical at the top falls victim to emotional and cultural booby traps below.
Knowledge alone does not motivate action. Employees' emotions can always provoke resistance. Consider these examples we've encountered:
• A major multi line insurance company needed to change its culture from one in which people avoided confrontation to one in which employees engaged in debate and resolved conflicts before they escalated out of control. But employees were afraid to put themselves on the line in these ways.
• Most workers at an international bank defined job success through the selling and processing of loans. A strategic shift to selling non-credit products touched off fear, confusion, and insecurity, about both the definition of success and the nature of customer relationships.
• A telecom company had a long-standing, albeit undocumented, social contract with its employees that guaranteed their jobs. As a result, employees did not believe there would be repercussions if they did not change their behaviours to meet new competitive conditions.
• At a major publisher, employees saw that the editorial department, the firm's cultural centre (i.e., the unit that was
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