Essay about Changes In Consumer Behaviour

1944 Words 8 Pages
Executive Summary

Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated. The typical consumer today watches what they eat; they are more aware and exposed to factors that have brought about change in consumer behaviours.

Factors such as personal, psychological and social factors have a huge impact on
…show more content…
Consumers are concerned about what they buy, from household goods to genetically modified food. As this generation is more health concise, we make decisions based on the quality of the product and decide whether consuming this product will be good for our body and mind, or what the consequences will be if we purchase and consume this product. These are the questions we as consumers are continually asking ourselves when we purchase goods, as we live in an age were health is vital and we relate a healthy lifestyle to a healthy mind, were the slogan of “you are, what you eat” is not just an advertisement campaign but a way of life.

Many factors contribute to the change in consumer habits. They come under three major points: personal, physiological and social. It’s not just what we watch on television and listen to on radio stations. We as consumers are living in the “information age” were we are more aware of what is happening around the world and kept up to date with current events. With such media vehicles such as the internet being the number one information source of the new age, we are being largely exposed to a number of advertisements and campaigns that influence what we buy and how we buy it.

The Government and certain consumer groups are an essential part of communicating to the consumers, to understand why such issues of gene modification are a problem to our health and or lifestyles. But also being a resource

More about Essay about Changes In Consumer Behaviour

Open Document