Changes and Activities for Fairfax Media Company, Questions and Answers

914 WordsFeb 24, 20184 Pages
The principal activities of Fairfax Media for the financial year are stated in the Leading The Change: Annual Report 2013. “Publishing of news, information and entertainment, advertising sales in newspaper, magazine and digital formats, and radio broadcasting” (Fairfax Media Limited, 2013 Pg.25). These are all principal activities of the business while in the Media industry, Fairfax Media’s principal activities do differ from its close competitors. An example of such a competitor in the media industry is APN News & Media Ltd. Principal activities of APN News & Media Ltd include, “Printing and publishing newspapers, magazines, directories and general printing, radio broadcasting, specialist transit and static outdoor advertising” (Smh.com.au, 2014). Both companies respectively being in the media industry have relatively similar primary activities however do differ as aspects of their primary activities focus do focus on different aspects. For example a primary activity of Fairfax Media is advertising sales in newspaper, while a primary activity of APN News & Media Ltd is specialist transit and static outdoor advertising. 1b. What are the significant changes in the activities of the company that have occurred since last year? The main objective of Fairfax Media was to simplify and reduce costs of the business while also managing the difficult task of developing a strategy that would not only achieve this objective, but also adapt to the growing and changing

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