Changes in Microsoft´s Operation and Management Essay

1107 Words 5 Pages
Microsoft, a company founded by Bill Gates has, in the last couple of years seen a number of changes in its mode of operation. Traditionally Microsoft has been in the business of producing computer-based products exclusively (Byrnes, 2010). In the light of changing technology, globalisation and changing consumer tastes and preferences change has become in the tech-giant company. In the fast-paced world of technology, consumers are actively switching to the new touchscreen laptops and tablets, which are the replacement to conventional computers. These contemporary computers require operating systems and software that are entirely different from what was in use formerly. As means of keeping up this trend, and in order to address these new customer preferences, Microsoft has embarked on developing mobile based applications, which is a change from the traditional focus on personal computers. Just as the case is with other organisational changes, the change at Microsoft has had profound effects on the organisational management, employees, and customers. This paper focuses on assessing the impact of this change at Microsoft, and gives an analysis of how the change could have been handled more effectively and efficiently.
Defining Microsoft’s change, is the release of the first windows for mobile; windows 8 in 2012. Following this release was the windows 8 mobile, which was to be used with the new operating system for mobile phones (History, 2013). The success of windows 8 lies on…

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