Changes in the American Consumer's Food Consumption Pattern

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Obesity in the United State has increasingly been cited as major health issue. Findings from the National Health and Nutrition Examination Survey show that the proportion of adults who are obese has more than doubled from 15% in 1971–1974 to 34% In 2003–2006 for adults 20-74 years.In 1990, obese adults made up less than 15 percent of the population in most US states however by the year 2010 , 36 states had obesity rates of 25 percent or higher and 12 of those states had obesity of 30 percent or higher (CDCP 2012). Cutler et al. (2006) suggested that increases in food consumptions prompted by falling cost of food is the major cause behind the surge in obesity since 1980. A study of pricing effects on food choices shows that price…show more content…
2002). An expanded scientific base relating diet and health, new dietary guidelines for Americans designed to help people make food choices that promote health and prevent disease, improved nutrition labeling, and burgeoning. Interest in nutrition also influence marketing and consumption trend (Judith and Jane, 1999). Past research shows that US diets would need to change significantly to conform to the US Department of Agriculture(USDA) former food guide pyramid (Kentor 1998 and Mc Namara et al.1999) According to USDA economic research service, consumer demand for food is an important element in the formulation of various agricultural and food policies choices. US households influence types of crops farmers in America grows, the prices they receive and the way in which there crops are transformed into food products. Therefore, an understanding of food trends for different food is an invaluable tool for all individuals in the agricultural sector. METHODOLOGY AND DATA SOURCES The main source of data collection will be secondary. Annual food prices from year 2000 to 2009($/pound) will be derived from the Bureau of Labour Statistics (BLS) which has retail prices for more than 80 food types. The US Consumer Price Index is constructed from basic component indexes. The good and services that the consumers purchase are classified into 207 strata of items, and the

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