Changes in the Environment Affecting the Marketing Activities of Indian Industries

Demography may be defined as the study of populations in terms of their size and characteristics. The demographic factors are of major interest to marketers because they involve people and people make up market. Marketers need to study the demographic environment because of consumers and thus, plays an important role in market demand, segmentation and marketing mix decision. The major issues of demographic environment a businessman should consider are: size of population, age structure, population distribution, level of income, education, occupation etc. These factors will strongly affect the future business decisions.

What is demography? Demography is the applied branch of sociology that deals with population statistics and provides information on the populations of various countries or groups of people.

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

All organizations operate in a microenvironment, which is defined by the most general elements in the external environment that can potentially influence strategic decisions. (18)

A well-known marketing book (Armstrong, Adam, Denize, & Kotler, Principles of Marketing, 2015) lists the following environmental factors influencing the company from a macro point of view: political, economic, social and cultural (society’s values) and technological.

The word “Marketing” refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization. Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In

Demographers can make a population pyramid for any given time period. If they choose different times from the same country, city or chosen area, then the information can be useful in seeing past trends and determining future trends due to population increases or

Human demography is an important field especially with our current population and dwindling resources. Our planet has recently exceeded 7.3 billion people, and does not really show any signs of slowing down for the time being (United States Census Bureau 2016). As we continue to grow, our impact on the ecosystems round the world and the species within them will continue to increase, thus making demographics a key issue in many other areas such as economics, biological conservation, and politics to just name a few.

Foxtel has used the marketing environment to strategise their marketing scheme in order to regain clientele and maintain profits. The marketing environment is anything that creates an impact on the company (Sharp, 2013, p. 185). In this situation the elements of the marketing environment concerning Foxtel include the competitors and the customers. These factors

In market environment include microenvironment and macroenvironment. Most important factors of microenvironment of business are competitors, suppliers, public, marketing intermediaries, customers and the company.

Demography is the study of the components of population variation and change. Death rate and birth rate are two determinants of population change. Theory of Demographic Transition is comparatively recent theory that has been accepted by several scholars throughout the world. This theory embraces the observation that all countries in the world go through different stages in the growth of population. A nation's economy and level of development is directly related to that nation's birth and death rates. Population history can be divided into different stages. Some of the scholars have divided it into three and some scholars have divided it into five stages. These stages or classifications demonstrate a

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

The socio-cultural measurements of environment cover traditions, ways of life, and qualities that characters the public in which the firm works or to say macro environment. Demography is one of numerous variables that plays significant role to impact capacity of organization to run business to function within society along maintaining socio-cultural factor. Demography is the investigation of human populaces in terms of size, density, location, age, gender, race, occupation and different measurements. Changes in the world demographic environment have major implication for business. The total population rate is developing at an unstable rate that will soon surpass nourishment supply and capacity to enough administration. Variation in demographics has numerous potential outcomes for business in sugar industry. As population changes, the interest for items and administrations likewise changes. For instance, decrease in populace comes about decrement of demand and utilization of item and henceforth ultimately decreases the business.

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

Microenvironment- microenvironment surrounds the factors that are close a company that affects their ability to serve their customers, this would include; Customers, suppliers, competitors, other departments within the company, general public, marketing intermediaries and finally members of the distribution channel. These are all forces that closely influence the company and they have a direct affect on the organizations relationship. The suppliers of a company are a part of the microenvironment as even if there is a slight delay in receiving any supplies off the suppliers can result in the customers not being satisfied. Marketing intermediaries are the people that are helping to promote and sell the companies products. Competitors include companies that are offering the same or similar products, for example; Morrisons, Tesco and Asda are all in competition with each. It is in the company’s best interest to develop a strategic advantage over their competitors, encouraging customers to come to them not their competitors. This would include Tesco giving you vouchers for any price difference with their competitors ( if your total bill comes to more than it would in one of the competitor stores then you are given the