Changing Advertisemnt Trends

Advertising is a form of communication between producers and consumers attained through marketing which persuades, encourages or manipulates the consumer to be drawn to a certain good or service in order to increase recognition and promote sales. In order to successfully promote a good or a service, sellers use advertising techniques that have had to be altered and improved over time as fashion, values and standards of living change. Advertising research and marketing research works to improve the effectiveness and efficiency of advertising and the most common advertising techniques focus on appealing to their targeted audience through appropriate persuasive language and visual elements. This paper will explore the evolution

During the 20th century, there were countless major technological advancements that changed society. Not only did it make people's lives easier, but it also changed the entertainment, communication, and leisure industries. With these new outlets to use in order to expand, the advertisement industry changed their strategies to adapt to new forms of communication. With all these new technologies, every moment of the day became an opportunity for ads -- on the radio, on TV, and while driving. Wherever technology went, a new form of advertisement followed.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

On T.V., billboards, magazines, and almost anywhere possible, there is a constant push for a better, more improved product that everyone needs in their life. “The American marketplace has grown increasingly congested as more and more products have entered into the frenzied competition after the public’s dollars,” as stated by Jib Fowles in ,“Advertisings Fifteen Basic Appeals.” Advertisement is so much a part of everyday life that most people are unfazed by almost everything being a space to advertise. When the majority doesn’t notice the majority of advertisements what is a company to do? Advertisers are constantly searching for new ways to catch an audience’s eye, which is what exactly a two page spread for Olay in Vogue magazine can

Different technological shifts can affect in a negative form the attractiveness of the company. Due to the fact that demand determines advertising rates, if demand decreases, advertising costs decrease, creating a domino

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by

Companies now bombard consumers with popups, online advertisements and commercials. It is now virtually impossible to escape advertisements because they come at you on virtually every platform. So much so that advertisements go unnoticed by the consumer due to their sheer volume. The companies methods are changing as well. While advertisements for necessities are often shown on the street to appeal to a wider range of consumers, data from out computers is used to market to each consumer individually.

The verdict of whether the ads campaign too often in a period of time lies on the general rules in business mantra. Rule no. 1 is ‘customer is always right’ and rule no. 2 is ‘if the customer is wrong, go back to rule no 1’. The correlation between these 2 ties (marketers and consumers) is largely implicit and works hand in hand. In one side, marketers have to ‘educate’ consumers about their product or services gradually through every mean of promotional mix (personal or non-personal). Failure to do so will keep them out of the league and could result as a marketer’s caveat. On the other side, the dynamism of consumers’ needs and demand evolves in a much unpredicted cycle and pattern. The external environment forces such as demographic, technological, economic and natural forces have a direct correlation in determining the consumer needs and buying decisions.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The internet is being used to advertise also as

Acceleration Media CEO Tony Sousa claims the world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, as consumers change the way in which they consume information, services and entertainment (Sousa, 2013). Mass media advertising as we know it today is perishing. Advertising agencies have had to restructure their advertising models to accommodate a harsher advertising climate. This forces brands to formulate effective ways to reach their customers. The main factor contributing to traditional advertisings’ impending demise is the invention of new forms of technology, namely the internet. The creation of the internet has resulted in the fragmentation of media and markets. Media fragmentation is the breaking up of large audiences into smaller audience fragments due to the increase of media choices available (Tuten, 2008). Advertising has to spread further, covering a multitude of channels to gain the same exposure (Rust & Oliver, 1994). Media platforms provide endless benefits,

The past decade or so has seen consumers and companies experience new ways in which advertising and marketing have been applied to both new and existing products and services. These changes have especially been encouraged by technological improvement which have led to the increased communication