Changing Consumer Behaviour in India

Consumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the research has been collected from the UK one of the biggest town in England know as Huddersfield. The result from the research has determining that in the UK, majority of the consumers prefer Coca cola beverage brand than Pepsi and the research result has indicated that consumers buying decision can significant influence the beverage brand product in the UK market the research continue to say that if coca cola has put more focus on consumers buying decision in the UK know what they expected from them and producer according to their customers demand and try to satisfy their need and wants this can lead coca cola toward the success and increase their profit in the UK market

My assignment will cover the up and coming marketing strategies that will be used and aimed towards the new younger oriented consumer markets. These marketing techniques that are being used in China and India are formatted to the styles in which the United States have been using to offer the younger generation of consumer for the past sixty years. “Consumer economy refers to the concept that evaluates an assortment of adjusts in recent consumption stages as well as the alteration taken place in capital, demography and society over a period of time”, White, S., 2012. This allows us to see the whole picture of variables and the social activities that are present in the consumer economy.

Batra, S. K., Kazmi, S. H. H. and Batra, S. K. (2009). Consumer Behaviour-2nd. New Delhi: Excel Books India.

The price revolution of the sixteenth and early seventeenth centuries remained to be the major event in the transformation of Europe. The considerable inflow of money from the American colonies influenced the long inflation in Europe. This flow was very strong from the early sixteenth century until the cold war and thus coincides with a particularly long upward drift in prices.

Different social class have different earning ability and so have different levels of disposable income. This has a great effect on their spending and saving habits. Social class who earn more have the ability to purchase more consumer goods with better quality than the ones who make less money. Also this decides the type of goods purchased. Fine Jewelry and costly electronic items for automation is affordable to the rich class, whereas the poor are much more concerned with buying necessities. Manufacturers and marketers must distinctly understand this social classification that would help them understand their target market. Quality, service and atmosphere should be given more importance when dealing with upper class segment and price and

Consumer behavior is a mix of economic, technological, political, cultural, demographic and natural factors as well as own characteristics which is reflected by attitude, motivation, perception, personality, knowledge and lifestyle. Only when marketers realize these factors and characteristics, they are able to understand consumer behavior. This has resulted in the classification of these behaviors under these categories – Economic, Social, Demographic, Geographic, Psychological, Product & Technology. (Vikram Shende, 2014)

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

My perception between marketing and consumer is that, there must be enough consumers to form a market, which comes up with marketers starting using strategies for “Marketing”. The relationship between marketing and consumer has always been varying. In the modern society, consumers are tend to be more demanding with their growing affluence, growing complexity of goods and services and also have more leisure. It has become more challenging or the organisations and especially in the service industries sector. (Nair, Suja R, 2009, p.467)

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The overall sales of luxury goods in the year 2009 is expected to be more than US$150 billion and Asia contributes 10% to it. The concept of luxury is now not confined to only to Europe and US, the Asian subcontinent contributes majorly to it, with India and China as the newly emerging markets. Professor James Twitchell (2002) comments on the democratization of luxury and the changing consumer psychology These new customers for luxury are younger than clients of the old luxe used to be, they are far more numerous, they make their money far sooner, and they are far more flexible in financing and fickle in choice. They do not

As per the Euromonitor Report, India is an emerging market that has pulled in large number of foreign investments from multinationals enterprises in the last few years. The luxury market in India is gaining high-end visibility with each passing year. The global luxury brand acknowledges the potential of the Indian luxury market that indicates this sector as disproportionately higher in compared to size of the current markets today.

Lifestyle, income, occupation, age and self-concept are the most influential personal factors to affect consumer behavior. Age creates many different patterns of consumption as people demands change all the way through ones life. If a consumer has a certain occupation with a high income then theoretically they’ll have a higher disposable income, leading to greater levels of consumption. Lifestyle refers to the way a person lives and is expressed though items in their surrounds; it changes on interests opinions and shows how they interact with their surroundings.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

on food and drinks have seen a rise and more emphasis, which includes wine as well. A

The Indian market is not the Western market of mass consumerism and debt based consumption. This might seem like an obvious thing to say. However, this important fact has determined how the market has adopted to the new trends seen in the western market.