Chapter 12 Case Study: Paypal – Going Global All Languages at a Time.

2033 Words Aug 28th, 2013 9 Pages
Case Study: PayPal – Going Global all Languages at a Time.

1. One of the challenges that PayPal faces now that they have managed to overcome the polylingual obstacle is finding the best way to put this functionality in the hands of the business, so that they do not have to go through IT each time. How do you balance this need for responsiveness and flexibility versus IT’s need to keep some degree of control to make sure everything keeps working with everything else? Provide some recommendations to managers who find themselves in this situation.

The case presents PayPal’s move to keep all of its consumer sites updated in a certain country’s local language in order to keep up with its goal to expand into new markets across the world. In
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To balance this need for responsiveness and flexibility versus IT’s need to keep some degree of control to make sure everything keeps working with everything else, PayPal should have an interconnected and collaborative group of network systems or tools so that both the business side and the IT team can join in overseeing and maintaining PayPal's translation mechanism. The company can provide tools for the managers that will allow them to troubleshoot on their own for any problems that can be encountered in the future, such as language tools and content management tools. The IT team can collaborate with the management to provide language tools for managers that will oversee the PayPal website so that the business managers themselves can be knowledgeable in the translation process. They can create a tool that identifies additional words or phrases that need to be translated. The website operators themselves can use this application, instead of directing their suggestions and needing more help from IT, to create new ideas for the translation architecture. Since the IT team have already created an adaptable "SimShip" architecture at the start, it is assumed that more words that new terms that may apply to the countries they are serving can be translated automatically. What the business side can effectively do is to identify more of those words or phrases that need translations so that all foreign versions of PayPal convey the same messages to their

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