Chapter 3: Research Methodology Research Methodology Is

Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. “More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper and Schindler, 2011, p. 10).

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

Quantitative research has numerous strengths and weaknesses as well. The most popular and main form of quantitative research is the use of surveys, which are cheaper and less costly than other forms of data collection. Another beneficial quality of the quantitative approach is the lack of contact between the researcher and the participants, which allows researchers to collect data that could be more biasedly based if used with the qualitative approach. However, quantitative research has its downfalls. Because the sample sizes are so large it lengthens the time of the data collection process and interviewing the participants again is usually not possible, which could alter the consistency of the results (Cooper & Schindler, 2008).

Qualitative research: In quantitative researches, group discussions or interviews are conducted to gather information. This research involves open-ended questions where consumers are required to answer in-depth questions. Experienced professionals are required to conduct interviews. It is both an expensive and time-consuming method of

approach. I will also discuss the method most appropriate for research in my own business and

According to authors Cooper and Schindler, The Study & Business research is the tools and process that is needed to lower the risk that may occur in decision making in Management. A business research inquiry is systematic and provides information that will help direct managerial decisions. A crucial aspect of any business venture is decision making. When an owner of a business is aware of his marketplace surroundings, he will be able to make decisions that are firm and have the ability to stand by them. A business owner will need to have an understanding that is complete with external factors that could possibly affect the owner’s business services, the products and overall business along with his or her business internal factors. The best solution for this dilemma is Business research. Business analysis is the systematic process of pulling together market data that is relevant, which is examined and arranged to draw the conclusions that are pertinent to your company. Essential information in these reports are in reference to the trends of the market, customer groups, and competitors demand segments and all of the marketplace key players. (Academia, (2015).

Qualitative and quantitative methods allow researchers to investigate, explore and inquire the nature of the phenomenon being studied. It is important that the researcher develops a clear understanding of the problem and design a plan to investigate it (Cresswell, 1998, para. 1). There are a variety of research methods; nevertheless, it is important to consider which research method is appropriate for the study. Qualitative research focuses on human experiences while quantitative research relies on numbers, measurements, and testing. Nevertheless, qualitative and quantitative methods use similar approaches to conduct research and collect data. For example, observations and interviews are approaches used in both research designs;

There are many different ways of studying the exact same behavior. The five identifications of research methods are naturalistic observation, survey method, case study, correlational design, and the experimental method. Each other research methods listed were used in an extensive amount of studies.

Two techniques were used in collecting participants for the sample of the study. The first technique involved getting the approval of a Citrus Professor and administering surveys to students in their class after the lecture was completed. Before dispensing the surveys, students were instructed by the researchers to thoroughly, read over the consent form. In addition to this technique, researchers approach random students on campus and ask if they will be willing to take a short survey. The students then were briefly told about the purpose of the study, which was to see if there was a correlation between relationship satisfaction and academic performance, and then asked to read and give consent before participating.

It has been stated by Van Manen (1990) that the methodology is the framework of any research, It is suggested that the methodology is the theory behind the method and the methodology aids the researcher in deciding upon a research method.

Compare and contrast the types of research methods used in scholarly studies on your proposed (or School-approved) dissertation topic. Synthesize your findings and propose a best-fit method for your dissertation research. Within the context of such a study, identify and analyze the issues associated with each of the following: ethics, sampling, validity, reliability, and bias.

The scientific method is an organized way of figuring something out and normally includes six parts (Galgas, 2014). The first step is to state my purpose. For example, for this assignment, my purpose would be to examine the psychological factors affecting how teenagers in an impoverished urban area spend their time outside of school. Second is my research. For my assignment, I would find out as much information on the area as possible. For example, I would talk to teachers to see what kind of after school programs are available and I would talk to the community to find out what kind of community programs are

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

Research should use a systematic approach to generate the empirical data, grounded in direct observation and general truth, needed for business leaders (Cooper & Schindler, 2014, p. 15). A detailed methodology, discussed below, is the process by which researchers gathers, analyzes, and formulates their findings.