Chapter 3: Research Methodology Research Methodology Is

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Chapter 3: Research Methodology Research methodology is the process used to collect information and data for the purpose of making business decisions. Primary Research, Justification and Biases Primary research is the experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. However primary research is costly, time consuming, sometimes the feed backs are inaccurate and the number of resources are required The methodology may include publication research, interviews, surveys and other research techniques, and could include both present and historical information. I will apply primary research because it addresses targeted issues. Data interpretation is also better.…show more content…
Issues can be examined in detail and in depth. These advantages of qualitative research include interviews which are not restricted to specific questions and can be redirected by the researcher in real time. Also research framework and direction can be quickly revised as new information emerges. The data based on customer service experience that is obtained is powerful and sometimes more compelling than quantitative data. Justification and Biases A still common rhetorical device used to present what is generally referred to as qualitative research to audiences unfamiliar with it is to compare it to what is generally referred to as quantitative research Eakin & Mykhalovskiy (2005). In such comparisons, qualitative research tends to be presented as what it is not and as less than; as, for example, less mathematically precise and as producing findings that are not generalizable. Quantitative Data that can be quantified and verified, and is amenable to statistical manipulation. Using Quantitative is an advantage for the researcher to measure and analyse data, and research studied is studied in detail.Quantitative research can test experiments because it can measure data using statistics.However the disadvantage of quantitative is that the context of the study is ignored and also the research does not happen in a natural setting or they don 't discuss the meaning of things with
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